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Internet Advertising Jobs in Florida (NOW HIRING)

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Internet Advertising information

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$15.5K

$44.5K

$103.2K

How much do internet advertising jobs pay per year?

As of Sep 6, 2026, the average yearly pay for internet advertising in Florida is $44,548.00, according to ZipRecruiter salary data. Most workers in this role earn between $24,296.00 and $54,566.00 per year, depending on experience, location, and employer.

What is an internet advertising?

An Internet Advertising job involves creating, managing, and optimizing online ad campaigns to promote products or services. Professionals in this field work with platforms like Google Ads, social media, and display networks to reach target audiences. They analyze data to improve ad performance, maximize ROI, and ensure campaigns align with business goals. The role may also include keyword research, A/B testing, and budget management.

What are some typical challenges faced in internet advertising roles and how can they be addressed?

Professionals in Internet Advertising often encounter challenges such as rapidly shifting digital trends, complex audience targeting, and the need to optimize campaign performance within tight budgets. Staying updated with evolving ad platform algorithms and privacy regulations is essential to remain effective in the role. Collaboration with creative, analytics, and sales teams is common, requiring strong interpersonal and project management skills. Adapting to these dynamic elements and continuously testing new strategies can help overcome common obstacles and drive successful campaign outcomes.

What are the key skills and qualifications needed to thrive in the internet advertising position, and why are they important?

Succeeding in Internet Advertising typically requires expertise in digital marketing strategies, campaign management, data analysis, and a solid understanding of online advertising platforms such as Google Ads or Facebook Ads. Familiarity with tools like Google Analytics, programmatic ad platforms, and relevant certifications such as Google Ads Certification are often expected. Strong communication skills, creativity, and the ability to adapt quickly to changing trends are valuable soft skills for this role. These capabilities are crucial for developing effective campaigns, optimizing performance, and ensuring measurable results in a fast-paced digital environment.

How do you become an internet advertising professional?

To become an internet advertising professional, individuals typically pursue a bachelor's degree in marketing, advertising, or a related field, and gain experience through internships or entry-level roles. Developing skills in digital marketing tools, data analysis, and advertising platforms like Google Ads or Facebook Ads is essential, and certifications can enhance credibility in the industry.

What job categories do people searching Internet Advertising jobs in Florida look for?

The top searched job categories for Internet Advertising jobs in Florida are:

What cities in Florida are hiring for Internet Advertising jobs?

Cities in Florida with the most Internet Advertising job openings:

Infographic showing various Internet Advertising job openings in Florida as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 98% In-person, and 2% Remote job distribution, with an average salary of $44,548 per year, or $21.4 per hour.

Full-time

Re-posted 1 hour ago


Job description

Overall Objective: 

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner.  Additionally, the Media Planner will present strategic media plans to clients.

Responsibilities:                  

·       Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

o   National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

o   Couponing via FSI, shared and direct mail alternatives

o   Local events ideation and implementation, i.e., local guerilla marketing

·       Work as part of a media planning and buying group, applying media solutions to overall client objectives

·       Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan 

·       train assistant level employees

·       As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

·       Organize, implement and control the day-to-day media planning development process including coordination among assistants.

·       Plan traditional media campaign strategy in tandem with interactive media team

·       Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans

·       Complete assigned areas of the annual media plan(s) in their entirety

·       Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

·       Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client

·       Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

·       Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

·       Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

·       Negotiate the print/OOH rates and added value.

·       Issue insertion orders from BAP for all print/OOH/internet planned for each market

·       Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;  

o   Understanding of current marketplace conditions,

o   Competitive spending,

o   Media and Promotional Opportunities

o   Invoice Approval and Billing.

 

Requirements

·       Bachelor’s degree in business, marketing, advertising or related field

·       4+ years media planning experience as a Media Planner

·       Demonstrated presentation and writing skills

·       Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

·       MS Office: Internet Explorer, Excel, Word and PowerPoint

·       Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

·       Experience in working with retail clients is highly desirable

·       Experience directly managing a staff of one or more is highly desirable

·       Full-service agency experience preferred, but not required

 

 

The responsibilities are many, various, and not limited to those written in this document


Required Skills
Required Experience