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About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.
Marketing Intern - Bass Category Innovation & Trends
Job Summary
Ready to turn your passion for bass fishing into real innovation? As a Marketing Intern focused on Bass Category Innovation & Trends, you'll help uncover what's next in the world of fishing-from emerging techniques to cutting-edge bait designs. Your insights will directly influence future product development and marketing strategies for leading brands like Berkley and Savage Gear.
What will you do?

• Identify emerging bass fishing techniques, bait styles, and rigging trends across avid and tournament anglers
• Analyze trends across setups, line, terminal tackle, bait design, and fishery patterns
• Research how trends originate and track how they evolve across regions and angler segments
• Translate insights into new product ideas for future innovation pipelines
• Support bait ideation and concept development for Berkley and Savage Gear
• Recommend new techniques, shapes, and applications based on angler behaviors
• Provide input on how to activate trends through marketing and consumer engagement strategies
• Capture and document knowledge around fishing setups to support long-term brand strategy
• Leverage on-the-water experience and field research to validate trends
• Monitor tournament circuits, pro anglers, and competitor products to identify market shifts

What makes you a great catch?

• Passion for bass fishing with strong, hands-on experience on the water
• Familiarity with advanced techniques and tools like Forward Facing Sonar (FFS)
• Knowledge of tournament bass fishing at various levels
• Exposure to JDM baits and global fishing trends is a plus
• Strong analytical thinking and ability to turn insights into ideas
• Effective communication and storytelling skills

Why you will love it here

• Directly influence future fishing products and innovations
• Work with industry-leading brands like Berkley and Savage Gear
• Combine your passion for fishing with real-world business impact
• Gain hands-on experience in trend analysis, product development, and marketing
• Be part of a team that lives and breathes fishing

Your work environment

• Based at our headquarters in Columbia, SC
• 8-10 week internship experience
• Collaborative, innovative, and fast-paced team environment
• Opportunities to blend field research with in-office strategy work

What you will need to succeed

• A deep curiosity about trends and innovation in bass fishing
• Ability to think both analytically and creatively
• Strong observational and research skills
• Confidence sharing ideas and insights
• A proactive mindset and willingness to dive in