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Intent Analyst Jobs (NOW HIRING)

Peraton

Targeting Analyst

Virginia, MN · On-site

$75 - $95/hr

As a Targeting Analyst, you'll support the processes and professionals who connect strategic intent to tactical execution -- contributing to one of the most consequential workflows in joint military ...

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Jobtailor

Senior Business Analyst

Mclean, VA · On-site

$90 - $130/hr

Perform modeling/analytics to assist new product and pricing strategies for various lending ... Support direct-to-consumer marketing efforts for select products, and strategic intent for products ...

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Intent Analyst information

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$31K

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How much do intent analyst jobs pay per year?

As of Aug 19, 2026, the average yearly pay for intent analyst in the United States is $73,261.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $87,000.00 per year, depending on experience, location, and employer.

What is an intent analyst?

An Intent Analyst is a professional who studies and interprets user data, behaviors, and interactions to determine the underlying intentions or motivations behind specific actions, such as online searches, website visits, or customer inquiries. They use data analysis, machine learning, and natural language processing tools to predict what users are likely to do next, helping businesses personalize experiences and improve marketing strategies. Intent Analysts play a key role in optimizing customer journeys, increasing conversions, and enhancing overall user satisfaction.

How does an intent analyst typically collaborate with sales and marketing teams?

Intent Analysts work closely with sales and marketing teams by interpreting data that indicates potential customer interest and sharing actionable insights. They often attend regular meetings to discuss trends, prioritize high-value leads, and refine targeting strategies based on their analysis. Collaboration is key, as Intent Analysts translate complex behavioral data into practical recommendations that help sales close deals and marketing tailor campaigns for maximum impact. This role requires strong communication skills and a proactive approach to ensure teams are aligned and informed.

What are the key skills and qualifications needed to thrive as an intent analyst, and why are they important?

To thrive as an Intent Analyst, you need strong analytical skills, experience with data interpretation, and a background in marketing, business analytics, or a related field. Familiarity with intent data platforms, CRM systems, and analytics tools like Google Analytics or Tableau is typically required. Effective communication, attention to detail, and problem-solving abilities are crucial soft skills for translating insights into actionable strategies. These skills are vital for accurately identifying customer intent, enabling targeted marketing efforts, and driving business growth.

What is the difference between Intent Analyst vs Data Analyst?

AspectIntent AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; knowledge of analytics toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis software
Work EnvironmentMarketing teams, e-commerce, digital agenciesBusiness, finance, healthcare, various industries
Employer & Industry UsageUsed in marketing, advertising, and customer insightsUsed across multiple industries for data-driven decision making
Search & Comparison IntentFocuses on understanding customer intent and behaviorFocuses on analyzing data sets to identify trends and insights

The main difference between an Intent Analyst and a Data Analyst lies in their focus areas. Intent Analysts primarily interpret customer intent to optimize marketing strategies, while Data Analysts analyze data to uncover trends across various business functions. Both roles require analytical skills and familiarity with data tools, but their industry applications and objectives differ.

More about Intent Analyst jobs

What job categories do people searching Intent Analyst jobs look for?

The top searched job categories for Intent Analyst jobs are:

Intent Analyst jobs near you
Infographic showing various Intent Analyst job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $73,261 per year, or $35.2 per hour.

Remote Conversational Intelligence Analyst

ACC PREMIERE

Southington, CT • Remote

Full-time

Posted 11 days ago

Job description

Conversational Intelligence Analyst

A conversational intelligence analyst evaluates customer and agent omni channel interactions using AI and natural language processing to extract intent, sentiment, and behavioral trends that drive business strategy, product development, and operational performance.

We are seeking a data-driven and analytical Conversational Intelligence Analyst to join our innovations team.

In this role, you will uncover actionable insights regarding customer sentiment, operational bottlenecks, and compliance trends. Your findings will directly influence product development, marketing strategies, and customer experience (CX) optimization.

**This is a remote position, but if you live within driving distance of one of our locations, you may be required to come into the office on occasion. This will be discussed with candidates that this applies to.**

Key Responsibilities

  • Data Synthesis: Extract, clean, and organize unstructured conversation logs into structured data frameworks.
  • Insight Generation: Track specific customer pain points, competitor mentions, and product feature feedback using NLP queries.
  • Dashboard Design: Create, maintain, and automate operational dashboards in BI tools (e.g., Tableau, Power BI) to display key performance indicators (KPIs) like customer satisfaction (CSAT) and script adherence.
  • Cross-Functional Collaboration: Partner closely with Customer Support, Product, and Quality Assurance teams to turn conversational data into specific workflow improvements.
  • Model Optimization: Train, refine, and maintain the accuracy of speech-to-text categorization models and automated sentiment rules.

Core Responsibilities

  • Data Mining & Transcription: Convert large volumes of unstructured audio and text logs into clean, searchable data Including creating flags/tags based on search criteria and questions from client teams.
  • Sentiment & Intent Tracking: Identify emotional shifts, customer pain points, and competitor mentions.
  • Dashboard & Report Building: Design operational reporting (often via tools like Tableau/PowerBI) to visualize metrics like script adherence and customer satisfaction (CSAT).
  • Process Optimization: Partner with operations and product teams to translate conversation trends into actionable business changes.

Key Tools & Technologies

  • Speech-to-Text & NLP Engines: Systems like CallMiner
  • Data Visualization: Advanced SQL and BI tools like Tableau or PowerBI.
  • CX Platforms: Enterprise analytics suites from vendors like Medallia or Genesys
  • AI Prompting: Ability to leverage syntax and AI assistants to create prompts.

Required Qualifications

  • Experience: 2–5 years of experience in data analytics, customer experience analytics, or business intelligence.
  • Technical Skills: Strong proficiency in SQL and experience building visualizations in Tableau or Power BI.
  • Platform Knowledge: Experience with speech/text analytics engines (e.g. CallMiner, Medallia, et al).
  • Communication: Ability to translate complex, quantitative datasets into clear, narrative-driven business recommendations for non-technical leadership.

Must be authorized to work in the US - No sponsorship available at this time.

EEO Statement:

ACC Premiere is an equal-opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, ancestry, age, disability, veteran status, or any other status legally protected by federal, state, or local law.

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