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Intent Analyst Jobs (NOW HIRING)

LanceSoft, Inc.

Programmer/Analyst

Lexington, MA · On-site

... of program intent, output requirements, input data acquisition, programming techniques, and ... Experience analyzing system capabilities to resolve questions of program intent, output ...

Porvox Speak

Marketing Analyst

Dayton, OH · On-site

Analyze sales funnels and customer intent * Measure ROI of online and offline advertising campaigns * Report on marketing KPIs like leads, conversion rates, website traffic and social media ...

Motion Recruitment

Solutions Analyst

GA · On-site

Author product intent documents, lean business cases, and requirement specs - including product ... Analytical mindset with the ability to structure ambiguous problems and validate hypotheses with ...

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Intent Analyst information

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$31K

$73.3K

$130K

How much do intent analyst jobs pay per year?

As of Sep 13, 2026, the average yearly pay for intent analyst in the United States is $73,261.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $87,000.00 per year, depending on experience, location, and employer.

What is an intent analyst?

An Intent Analyst is a professional who studies and interprets user data, behaviors, and interactions to determine the underlying intentions or motivations behind specific actions, such as online searches, website visits, or customer inquiries. They use data analysis, machine learning, and natural language processing tools to predict what users are likely to do next, helping businesses personalize experiences and improve marketing strategies. Intent Analysts play a key role in optimizing customer journeys, increasing conversions, and enhancing overall user satisfaction.

How does an intent analyst typically collaborate with sales and marketing teams?

Intent Analysts work closely with sales and marketing teams by interpreting data that indicates potential customer interest and sharing actionable insights. They often attend regular meetings to discuss trends, prioritize high-value leads, and refine targeting strategies based on their analysis. Collaboration is key, as Intent Analysts translate complex behavioral data into practical recommendations that help sales close deals and marketing tailor campaigns for maximum impact. This role requires strong communication skills and a proactive approach to ensure teams are aligned and informed.

What are the key skills and qualifications needed to thrive as an intent analyst, and why are they important?

To thrive as an Intent Analyst, you need strong analytical skills, experience with data interpretation, and a background in marketing, business analytics, or a related field. Familiarity with intent data platforms, CRM systems, and analytics tools like Google Analytics or Tableau is typically required. Effective communication, attention to detail, and problem-solving abilities are crucial soft skills for translating insights into actionable strategies. These skills are vital for accurately identifying customer intent, enabling targeted marketing efforts, and driving business growth.

What is the difference between Intent Analyst vs Data Analyst?

AspectIntent AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; knowledge of analytics toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis software
Work EnvironmentMarketing teams, e-commerce, digital agenciesBusiness, finance, healthcare, various industries
Employer & Industry UsageUsed in marketing, advertising, and customer insightsUsed across multiple industries for data-driven decision making
Search & Comparison IntentFocuses on understanding customer intent and behaviorFocuses on analyzing data sets to identify trends and insights

The main difference between an Intent Analyst and a Data Analyst lies in their focus areas. Intent Analysts primarily interpret customer intent to optimize marketing strategies, while Data Analysts analyze data to uncover trends across various business functions. Both roles require analytical skills and familiarity with data tools, but their industry applications and objectives differ.

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What are popular job titles related to Intent Analyst jobs?

For Intent Analyst jobs, the most frequently searched job titles are:

Intent Analyst jobs near you
Infographic showing various Intent Analyst job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 88% Full Time, 6% Part Time, 1% Temporary, and 4% Contract. Highlights an 80% Physical, 7% Hybrid, and 13% Remote job distribution, with an average salary of $73,261 per year, or $35.2 per hour.

Analyst, Data Activation & Strategy

New York, NY • On-site

Fortune
See more jobs at Fortuneexternal

$75K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 24 days ago

Job description

Job Description:
The Analyst of Data Activation and Strategy plays a key role in activating and analyzing Fortune's first-party data to optimize digital advertising campaigns and drive revenue growth. This role partners closely with Sales, Marketing, Tech, and Account Management to develop and execute audience targeting strategies. The Analyst delivers audience insights for both pre-sale planning and post-campaign reporting, translating data into actionable recommendations for clients and internal stakeholders.
Essential Job Functions:
  • Serve as a subject matter expert on audience targeting, data strategy, and activation for internal teams and advertising clients
  • Build, activate, and optimize audience segments using first-party data, third-party intent signals, and audience/data platforms (e.g., CDPs, DSPs, intent data providers)
  • Leverage and contribute to Fortune's first-party data strategy to improve targeting, activation, and measurement
  • Incorporate B2B intent data and ABM methodologies to identify in-market audiences and develop targeted account strategies
  • Analyze campaign and audience data to deliver actionable insights and performance narratives for pre-sale and post-sale initiatives
  • Develop client-facing materials and reporting that translate data into clear insights
  • Utilize AI and automation tools to streamline audience analysis, accelerate reporting, and improve the quality and scalability of deliverables
  • Evaluate data partners, tools, and new opportunities to enhance targeting capabilities and data quality
  • Partner cross-functionally to execute campaigns and deliver high-quality work on tight timelines
  • Stay current on ad tech, data, and privacy trends to inform best practices

Minimum Qualifications and Job Requirements
Education:
  • 4-year degree required; Marketing, Business, Statistics, or related field preferred. Additional experience in digital marketing, media, or data analytics may substitute for education on a year-for-year basis.

Experience:
  • 1-3 years of analytics, research, data science, or marketing/media experience. Familiarity with project management and/or digital advertising processes is a plus.

Specific Knowledge, Skills, and Abilities:
  • Strong data analysis and storytelling skills, with the ability to translate complex concepts into clear, client-friendly insights
  • Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines
  • Collaborative mindset with experience working cross-functionally
  • Proficiency in Excel and PowerPoint; comfort working with data platforms and digital tools

Salary: Up to $75,000 base, plus eligibility for a variable 10% annual bonus. This range is a good-faith estimate and may ultimately vary based on a number of relevant factors.
Location: New York, NY
A few of Fortune's perks and benefits:
  • 22 vacation days, 11 paid holidays, and an honor-based sick leave policy
  • Health, dental, and vision coverage (90% paid for individuals and families)
  • 401(k) plan with employer contributions
  • Generous parental leave
  • Dependent care/health care/commuter FSAs, and cell phone benefits
  • Tuition reimbursement program
  • A commitment to an open, inclusive, and diverse work culture

About Fortune Media
Fortune is a global media organization renowned for iconic franchises including the Fortune 500, Fortune Global 500, and the Most Powerful Women Summit. Our technology team is a small, strategic group driving digital transformation across an organization that spans editorial, enterprise media sales, consumer subscriptions, and live events. This is an opportunity to make an outsized impact at one of the world's most recognized media brands.

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