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$31K

$73.3K

$130K

How much do intent analyst jobs pay per year?

As of Jun 7, 2026, the average yearly pay for intent analyst in the United States is $73,261.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,500.00 and $87,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Intent Analyst, and why are they important?

To thrive as an Intent Analyst, you need strong analytical skills, experience with data interpretation, and a background in marketing, business analytics, or a related field. Familiarity with intent data platforms, CRM systems, and analytics tools like Google Analytics or Tableau is typically required. Effective communication, attention to detail, and problem-solving abilities are crucial soft skills for translating insights into actionable strategies. These skills are vital for accurately identifying customer intent, enabling targeted marketing efforts, and driving business growth.

What jobs pay $3,000 a day?

High-paying roles such as senior consultants, specialized surgeons, or executive-level positions can earn around $3,000 or more per day, often requiring advanced skills, extensive experience, and certifications. These roles are typically found in industries like finance, healthcare, or management consulting and may involve long hours or high responsibility levels.

What is an Intent Analyst?

An Intent Analyst is a professional who studies and interprets user data, behaviors, and interactions to determine the underlying intentions or motivations behind specific actions, such as online searches, website visits, or customer inquiries. They use data analysis, machine learning, and natural language processing tools to predict what users are likely to do next, helping businesses personalize experiences and improve marketing strategies. Intent Analysts play a key role in optimizing customer journeys, increasing conversions, and enhancing overall user satisfaction.

What is the difference between Intent Analyst vs Data Analyst?

AspectIntent AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related fields; knowledge of analytics toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis software
Work EnvironmentMarketing teams, e-commerce, digital agenciesBusiness, finance, healthcare, various industries
Employer & Industry UsageUsed in marketing, advertising, and customer insightsUsed across multiple industries for data-driven decision making
Search & Comparison IntentFocuses on understanding customer intent and behaviorFocuses on analyzing data sets to identify trends and insights

The main difference between an Intent Analyst and a Data Analyst lies in their focus areas. Intent Analysts primarily interpret customer intent to optimize marketing strategies, while Data Analysts analyze data to uncover trends across various business functions. Both roles require analytical skills and familiarity with data tools, but their industry applications and objectives differ.

How does an Intent Analyst typically collaborate with sales and marketing teams?

Intent Analysts work closely with sales and marketing teams by interpreting data that indicates potential customer interest and sharing actionable insights. They often attend regular meetings to discuss trends, prioritize high-value leads, and refine targeting strategies based on their analysis. Collaboration is key, as Intent Analysts translate complex behavioral data into practical recommendations that help sales close deals and marketing tailor campaigns for maximum impact. This role requires strong communication skills and a proactive approach to ensure teams are aligned and informed.
More about Intent Analyst jobs
What job categories do people searching Intent Analyst jobs look for? The top searched job categories for Intent Analyst jobs are:
Intent Analyst jobs near you
Infographic showing various Intent Analyst job openings in the United States as of May 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 68% Full Time, 18% Part Time, 1% Temporary, and 11% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $73,261 per year, or $35.2 per hour.

Manager, Automation and Intent Analytics

Sirius XM Radio

Washington, DC

$97K - $115K/yr

Full-time

Posted 10 days ago

Job description

Responsibilities

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

As the Manager, Automation & Intent Analytics, you will make an impact by leading automation performance analytics across AI, chatbot, and self-service flows to increase containment and reduce cost per contact. You will partner across CX, Product, and WFM teams to align automation metrics with forecasting and financial goals, helping the business scale efficiency and enhance customer experience.

What you'll do:

  • Lead analytics for automation, intent, and containment across AI, chatbot, and self-service flows.
  • Partner with WFM, CX, and Product teams to align automation KPIs with forecasting and financial targets.
  • Design dashboards and reporting structures to measure containment, saves, and escalation effectiveness.
  • Drive insight development for digital handoffs, pre-agent mix, and journey optimization.
  • Integrate Digital Experience and AI data sources to build unified automation performance views.
  • Enable continuous improvement by identifying automation opportunities and supporting product iteration.

What you'll need:

  • 5+ years in analytics, customer experience, or automation performance management.
  • Expertise in IVR, AI, or chatbot measurement; understanding of routing and escalation.
  • Proven track record building cross-functional partnerships across CX, Marketing, and Product.
  • Strong Tableau and SQL skills preferred; ability to translate complex data into actionable insights.
  • Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $97,000 - $115,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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Employment Type: FULL_TIME

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