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Integrated Marketing Communication Jobs in Minnesota

Lube-Tech

Sr. Marketing Specialist

Golden Valley, MN · On-site

$81K - $100K/yr

... of integrated marketing initiatives that elevate brand visibility, enhance internal & external communication and deepen customer engagement. This role partners cross-functionally to deliver high ...

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Integrated Marketing Communication information

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$22

$74

$106

How much do integrated marketing communication jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for integrated marketing communication in Minnesota is $74.11, according to ZipRecruiter salary data. Most workers in this role earn between $24.47 and $101.01 per hour, depending on experience, location, and employer.

What is an integrated marketing communication?

An Integrated Marketing Communication (IMC) job involves coordinating and aligning various marketing channels—such as advertising, public relations, social media, and direct marketing—to deliver a consistent brand message. Professionals in this role develop strategies to ensure a seamless customer experience across all touchpoints. They analyze market trends, craft compelling messaging, and optimize campaigns for maximum impact. IMC roles often require strong communication skills, creativity, and an understanding of digital and traditional marketing techniques.

What does an integrated marketing communication professional do?

Integrated Marketing Communication professionals typically coordinate and execute multi-channel marketing campaigns, develop messaging strategies, and ensure brand consistency across all communications. They frequently collaborate with creative, digital, and sales teams to optimize campaign performance and align marketing efforts with business objectives. Monitoring campaign metrics, managing content calendars, and adjusting tactics based on data insights are common daily tasks. This role requires excellent organization and adaptability, as priorities can shift quickly in response to market feedback or new business needs.

What are the key skills and qualifications needed to thrive in integrated marketing communication?

To excel in Integrated Marketing Communication, you need a strong background in marketing, strategic communication, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and certifications like HubSpot or Google Analytics is highly beneficial. Excellent interpersonal skills, creativity, and strong organizational abilities set standout candidates apart. These competencies are vital for designing cohesive campaigns, aligning messages across channels, and driving measurable business results.

Is integrated marketing communication still relevant today?

Integrated marketing communication (IMC) remains highly relevant for marketing professionals, including those in roles focused on coordinating messaging across channels such as advertising, public relations, and digital media. It helps ensure consistent brand messaging and improves campaign effectiveness in a digital and multi-channel environment.

What can you do with an integrated marketing communication degree?

An integrated marketing communication degree prepares individuals for roles in advertising, public relations, brand management, and digital marketing. Graduates can work as marketing coordinators, communication specialists, social media managers, or media planners, often utilizing skills in strategic planning, content creation, and data analysis. Certifications in tools like Adobe Creative Suite or Google Analytics can enhance job prospects.

What does integrated marketing communication do?

Integrated marketing communication (IMC) professionals coordinate and manage all marketing channels and messages to deliver a consistent brand image and maximize impact. They develop strategies that align advertising, public relations, social media, and other communication tools to effectively reach target audiences and support business goals.

What are the most commonly searched types of Integrated Marketing Communication jobs in Minnesota?

The most popular types of Integrated Marketing Communication jobs in Minnesota are:

What job categories do people searching Integrated Marketing Communication jobs in Minnesota look for?

The top searched job categories for Integrated Marketing Communication jobs in Minnesota are:

What cities in Minnesota are hiring for Integrated Marketing Communication jobs?

Cities in Minnesota with the most Integrated Marketing Communication job openings:

Integrated Marketing Communication jobs near you
Infographic showing various Integrated Marketing Communication job openings in Minnesota as of August 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, 5% Hybrid, and 11% Remote job distribution, with an average salary of $154,156 per year, or $74.1 per hour.

Integrated Marketing Specialist

Saint Paul, MN • On-site

Twin Cities PBS
See more jobs at Twin Cities PBSexternal

$67K - $77K/yr

Full-time

Posted 8 days ago

Job description

Twin Cities PBS is seeking a strategic, creative, and analytical marketing professional to help grow audiences, deepen community engagement and advance our mission through integrated marketing campaigns and compelling communications.
The Integrated Marketing Specialist translates organizational and departmental priorities into integrated marketing plans and executes campaigns for programming, community initiatives, membership campaigns, and organizational priorities. This role combines campaign planning, content development, paid digital marketing, and performance analysis to help ensure our work reaches the right audiences with the right message at the right time.
The ideal candidate is equal parts strategist, storyteller, and marketer - someone who can take established priorities and objectives and turn them into actionable marketing plans, compelling content, effective digital campaigns, and measurable results.
Compensation: $67,000 to $77,000 annually in addition to company provided benefits.
Hybrid Work Environment: Candidates must live in or be willing to relocate to the Twin Cities Metro area and report to onsite office a minimum of three days per week on Tuesdays, Wednesdays, and Thursdays.
CONTENT PLANNING & COMMUNICATIONS (35% of time)
  • Manage an integrated marketing editorial calendar aligned with priorities from content, membership, and lifelong learning teams.
  • Lead cross-functional ideation and translate organizational priorities into actionable marketing plans and content.
  • Write and edit audience-focused content for email, web, social, and other channels as needed,
  • Develop messaging that reflects the Twin Cities PBS brand, voice, and audience needs.
  • Support content development for campaigns, programming, events, and organizational initiatives.
  • Create internal and external reports and presentations.
  • Support media relations efforts by developing promotional messaging, pitches, and supporting materials.
  • Support executive communications and organizational messaging as needed.

CAMPAIGN DEVELOPMENT (30% of time)
  • Partner with content, membership, and lifelong learning teams to translate established priorities and objectives into integrated marketing plans and KPIs.
  • Create campaign plans, messaging frameworks, timelines, and channel recommendations.
  • Serve as the day-to-day marketing lead for assigned campaigns, coordinating timelines, deliverables, and execution across channels
  • Identify new opportunities to grow awareness, engagement, and audience participation.

PAID DIGITAL MARKETING (20% of time)
  • Plan, launch and optimize paid campaigns across search, social, and video platforms.
  • Manage campaign budgets and monitor performance against established KPIs.
  • Test creative, messaging, audiences, and placements to improve campaign effectiveness.
  • Stay current on digital marketing trends, platform updates and emerging best practices.

ANALYTICS & PERFORMANCE (10% of time)
  • Translate marketing and audience data into actionable recommendations for campaign strategy and future planning.
  • Develop regular reports and dashboards that communicate results and insights.
  • Analyze audience behavior and marketing performance to inform future campaigns.
  • Recommend optimization strategies based on performance data.

OTHER DUTIES AS ASSIGNED (5% of time)
  • Participate as an active member of the MarComm Team. Contribute to shared goals and collaborate with colleagues on achievement of priorities.
  • Other duties as assigned.

REQUIRED EXPERIENCE
  • Bachelor's degree in marketing, communications, journalism, or related field, or equivalent professional experience.
  • 5 years of experience in marketing, communications, content marketing, or integrated campaign development.
  • Demonstrated experience developing and executing multi-channel marketing campaigns.
  • Strong writing and editing skills with the ability to adapt messaging for different audiences and channels.
  • Experience developing content and communications for digital audiences, including email and web.
  • Experience with paid digital advertising platforms and campaign optimization.
  • Experience using marketing analytics and performance data to inform decision-making.
  • Strong project management skills and the ability to manage multiple priorities and deadlines.
  • Excellent collaboration and communication skills.

PREFERRED EXPERIENCE
  • Experience working in a nonprofit, public media, or other mission-driven organization.
  • Experience with CMS platforms, email marketing systems, and marketing automation tools.
  • Experience managing or supporting paid digital campaigns, including Google Ads and Meta Ads Manager.
  • Familiarity with Google Analytics and other marketing analytics and reporting tools.
  • Experience with audience segmentation, targeting, and customer journey planning.

KNOWLEDGE, SKILLS, AND ABILITIES
  • Strong organizational and time management skills. Able to multitask in a fast-paced, time-sensitive production environment.
  • Excellent written, verbal, and interpersonal communication skills.
  • Ability to work collaboratively and communicate effectively with all team members.
  • Commitment to advancing Inclusion, Diversity, Equity and Accessibility (IDEA) priorities within the organization.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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