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Integrated Brand Marketing Manager Jobs (NOW HIRING)

Unclassified

$150K - $200K/yr

Reporting to the VP of Marketing, the Brand Marketing Manager will lead a team of graphic designers and content developers while overseeing brand strategy, creative production, messaging, positioning ...

Unclassified

Brand Marketing Manager

Newark, NJ · On-site

$150K - $200K/yr

Reporting to the VP of Marketing, the Brand Marketing Manager will lead a team of graphic designers and content developers while overseeing brand strategy, creative production, messaging, positioning ...

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Integrated Brand Marketing Manager information

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$77K

$129.9K

$151.5K

How much do integrated brand marketing manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for integrated brand marketing manager in the United States is $129,868.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What is an integrated brand marketing manager?

An Integrated Brand Marketing Manager is a professional responsible for developing and executing cohesive marketing strategies that align a brand’s messaging across multiple channels, such as digital, print, social media, and events. They work to ensure that all communications support the brand’s identity and business objectives. This role requires collaboration with various teams, including creative, product, and sales, to deliver a unified brand experience to customers. The manager also analyzes campaign performance and market trends to optimize future marketing efforts.

How does an integrated brand marketing manager typically collaborate with cross-functional teams to execute campaigns?

Integrated Brand Marketing Managers work closely with cross-functional teams such as product, creative, digital, and sales to ensure cohesive and consistent brand messaging across all channels. They often coordinate brainstorming sessions, lead campaign planning meetings, and facilitate regular check-ins to align objectives and timelines. Strong communication and project management skills are essential, as the manager acts as a central point of contact, ensuring that all teams are informed and working towards shared goals. This collaborative environment fosters creativity and ensures that marketing initiatives are well-integrated and effective.

What are the key skills and qualifications needed to thrive as an integrated brand marketing manager, and why are they important?

To thrive as an Integrated Brand Marketing Manager, you need expertise in brand strategy, campaign management, and cross-channel marketing, often supported by a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms, analytics tools, and content management systems is typically required. Strong leadership, creativity, and collaboration skills help drive cohesive messaging and effective teamwork across departments. These capabilities are crucial for delivering unified brand experiences that maximize market impact and achieve business objectives.

What is the difference between Integrated Brand Marketing Manager vs Content Marketing Manager?

AspectIntegrated Brand Marketing ManagerContent Marketing Manager
Primary FocusDeveloping cohesive brand strategies across channelsCreating and managing content to engage audiences
Required SkillsBrand strategy, cross-channel marketing, analyticsContent creation, SEO, storytelling
Work EnvironmentMarketing teams, cross-department collaborationContent teams, digital marketing
Common CertificationsMarketing certifications, brand managementContent marketing certifications, SEO courses

The Integrated Brand Marketing Manager focuses on creating unified brand strategies across multiple channels, ensuring consistent messaging. In contrast, the Content Marketing Manager specializes in producing engaging content to attract and retain audiences. While both roles require marketing knowledge, the former emphasizes brand cohesion, and the latter centers on content creation and SEO.

What cities are hiring for Integrated Brand Marketing Manager jobs?

Cities with the most Integrated Brand Marketing Manager job openings:

What states have the most Integrated Brand Marketing Manager jobs?

States with the most job openings for Integrated Brand Marketing Manager jobs include:

What are popular job titles related to Integrated Brand Marketing Manager jobs?

For Integrated Brand Marketing Manager jobs, the most frequently searched job titles are:

Infographic showing various Integrated Brand Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $129,868 per year, or $62.4 per hour.

Brand Marketing Manager, Roti

Atlanta, GA • On-site

Edible Brands
Food Services and Drinking Places • 51 - 200 employees
Learn more about Edible Brandsexternal

Other

Posted 4 days ago

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Brand Marketing Manager, Roti

Atlanta, GA, US

10 days ago Requisition ID: 2017

Brand Marketing Manager, Roti

Who are we, and what do we do?

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti ®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect ®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way -a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture:

As a Brand Marketing Manager, you will play a key role within the Roti Brand Marketing Team, leading the execution of marketing and menu programs that drive brand strategy and marketing excellence for Roti, under the Edible Brands umbrella.

You will assist the VP, Brand Marketing with campaign strategy, day-to-day tasks and project management, contributing to efforts that build brand awareness, acquire new customers, and drive sales and customer loyalty.

The ideal candidate is passionate about brand storytelling, understands the importance of a brand participating in the cultural zeitgeist, is savvy in digital channels and how brand directly impacts performance media, and thrives in a fast-paced, cross-functional environment.

Location: This position will work onsite out of our Corporate Headquarters in Sandy Springs, GA Monday through Friday.

What this looks like day to day:

  • Drive the development of the Roti campaign strategy leveraging consumer insights, category and consumer trends, and your understanding of the competitive landscape
  • Serve as central point between the Innovation, E-Commerce, Store Operations, and Technology teams to execute brand, marketing and menu programs to drive awareness, traffic /sales, profitability and customer loyalty
  • Integrate the brand strategy across all customer touchpoints (email, paid media, in-store experience, e-commerce, etc.), and act as the brand steward to ensure continuity in creative & messaging across channels and adherence to brand guidelines
  • Craft compelling messaging and creative briefs working with internal teams and external agencies to deliver creative and messaging consistent with brand standards
  • Coordinate and manage brand calendar, timelines, deliverables, and executional plans to ensure marketing initiatives are launched effectively and successfully
  • Own the development, execution and distribution of in-store point-of-purchase (POP) merchandising kits, working closely with cross-functional teams and external print vendors to flawlessly execute and deliver
  • Act as a brand ambassador and guardian of the brand, ensuring ideas and activations are aligned with the Roti brand standards and that the brand is represented accurately in all national and local materials
  • Report on data and consumer behavior trends to help inform our work and optimize campaigns and menu launches

What you bring:

  • 8+ years of marketing experience in brand, integrated marketing, or digital marketing, preferably within a consumer-facing brand or marketing agency
  • Strong understanding of brand strategy, consumer insights, market trends, and competitive analysis
  • Experience supporting integrated campaigns across digital, social, and in-store channels, with a focus on brand storytelling and execution
  • Skilled in clear, concise verbal and written communication, including structured documents and PPT presentations
  • Proven ability to lead cross-functional teams, prioritize effectively, and manage multiple projects simultaneously
  • Proficiency in Microsoft Office and marketing analytics tools, with a strong grasp of setting and measuring marketing KPIs; familiarity with project management tools (e.g., Monday.com) is a plus

How you work:

  • Strong analytical and strategic mindset, ensuring all work is data-driven and aligned with business objectives.
  • You know how to deliver creative feedback in a way that’s grounded in the brief, data, and is not prescriptive
  • Natural leader and team player, adept at working with multiple stakeholders to drive projects forward
  • Highly organized, proactive, and able to thrive in a fast-paced, evolving environment
  • Comfortable navigating ambiguity, making informed decisions, and adjusting strategies as needed
  • Passionate about brand storytelling, emerging cultural trends, and consumer insights
  • Excellent written and verbal communication skills, with the ability to craft clear briefs and updates across stakeholders
  • Highly organized, detail-oriented, and able to manage shifting priorities in a fast-paced environment
  • Collaborative mindset with a positive, can-do attitude; thrives in team-oriented settings
  • Proactive and resourceful, comfortable taking ownership of tasks and seeing them through to completion

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, disability, or veteran status.

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