1

Insurance Product Manager Jobs in Michigan (NOW HIRING)

Senior Digital Product Manager

Birmingham, MI · On-site

$120K - $159K/yr

Senior Digital Product Manager RPM is an international non-asset-based logistics and supply chain ... Life insurance, short & long-term disability - paid by RPM * Maternity & Paternity Leave * 401(k) ...

Senior Digital Product Manager

Birmingham, MI · On-site

$120K - $159K/yr

Senior Digital Product Manager RPM is an international non-asset-based logistics and supply chain ... Life insurance, short & long-term disability - paid by RPM * Maternity & Paternity Leave * 401(k) ...

This is your opportunity to work in an environment where employees truly believe in the products ... Medical, dental and vision insurance beginning on the first day of employment * Pension plan * 401k ...

The Role At General Motors, we empower Product Managers to solve challenging customer and business ... benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee ...

Senior Product Manager - ADAS

Warren, MI · Hybrid

$106K - $192K/yr

The Role At General Motors, we empower Product Managers to solve challenging customer and business ... benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee ...

next page

Showing results 1-20

Insurance Product Manager information

See Michigan salary details

$44.9K

$138.9K

$171.7K

How much do insurance product manager jobs pay per year?

As of Jul 18, 2026, the average yearly pay for insurance product manager in Michigan is $138,936.00, according to ZipRecruiter salary data. Most workers in this role earn between $122,900.00 and $171,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Insurance Product Manager position, and why are they important?

To thrive as an Insurance Product Manager, you need a solid background in insurance products, market analysis, and product lifecycle management, often supported by a degree in business, finance, or a related field. Familiarity with product management software, data analytics tools, and regulatory compliance systems is typically expected, and industry certifications like CPCU or AINS can be advantageous. Excellent communication, stakeholder management, and problem-solving skills distinguish top performers in this role. These capabilities are crucial for successfully developing competitive insurance products, ensuring regulatory compliance, and collaborating across cross-functional teams.

What does an Insurance Product Manager do?

An Insurance Product Manager is responsible for developing, managing, and optimizing insurance products to meet market demands and business goals. They conduct market research, analyze customer needs, collaborate with underwriting and actuarial teams, and ensure compliance with regulations. Additionally, they work with sales and marketing teams to position products effectively and drive growth. Their role requires a blend of analytical, strategic, and communication skills to create competitive insurance offerings.

What are top 3 skills for a product manager?

A product manager, including those in insurance, needs strong communication skills to coordinate teams and stakeholders, analytical abilities to interpret data and market trends, and strategic thinking to develop and prioritize product features. Familiarity with project management tools and an understanding of customer needs are also essential for success in the role.

Do PMs need a MBA?

Insurance Product Managers typically do not require an MBA, but advanced business degrees can enhance leadership skills and industry knowledge. Relevant skills include product development, data analysis, and regulatory understanding, with some employers valuing formal business education. Certification programs or specialized training may also be beneficial for career advancement.

What does a product manager do in insurance?

An insurance product manager oversees the development, strategy, and lifecycle of insurance products. They analyze market trends, collaborate with underwriting and sales teams, and use data analysis tools to ensure products meet customer needs and company goals.

How much do insurance product managers make?

Insurance product managers typically earn a median annual salary between $80,000 and $130,000, depending on experience, location, and company size. Senior roles or those with specialized skills may earn higher compensation, often including bonuses and benefits.

What are the primary responsibilities of an Insurance Product Manager on a typical day?

As an Insurance Product Manager, your day-to-day responsibilities include conducting market research, analyzing competitor offerings, defining product features, and managing the product development process from concept to launch. You often collaborate with underwriting, actuarial, sales, and IT teams to ensure product offerings meet customer needs and comply with relevant regulations. Additionally, you may monitor product performance, adjust pricing strategies, and support marketing initiatives. This role requires balancing strategic planning with hands-on project management to deliver innovative, profitable insurance solutions.

What are popular job titles related to Insurance Product Manager jobs in Michigan? For Insurance Product Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Insurance Product Manager jobs in Michigan look for? The top searched job categories for Insurance Product Manager jobs in Michigan are:
What cities in Michigan are hiring for Insurance Product Manager jobs? Cities in Michigan with the most Insurance Product Manager job openings:
Infographic showing various Insurance Product Manager job openings in Michigan as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $138,936 per year, or $66.8 per hour.
Digital Product Manager - Mobile

Other

Re-posted 7 days ago


Blue Cross Blue Shield of Michigan rating

7.8

Company rating: 7.8 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

168th of 281 rated insurance


Job description

IntroductionWith more than 7,000 employees, we are the largest health insurance company in Michigan. We offer an exciting work environment with a diverse group of employees. Our goal is to make health insurance easier for our members. We want to transform the industry and become a resource that people can trust.

OverviewWe are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms.  In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.

Responsibilities

  • Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.
  • Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.
  • Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.
  • Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.
  • Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.
  • Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.
  • Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.
  • Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.
  • Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery & Framing, and Stakeholder Governance.

Requirements

  • Bachelor’s degree in related field required.  Master's Degree in Computer Science or Business Administration preferred.
  • A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.
  • Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.
  • Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.
  • Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.
  • Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).
  • Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.
  • Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.
  • Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.
  • Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.
  • Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.
  • Proven ability to manage competing priorities and navigate a matrixed organization.
  • Demonstrated track record of developing Product Owners and contributors across the product lifecycle.
  • Strong relationship management and stakeholder alignment skills.


What Blue Cross Blue Shield of Michigan employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom