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Insurance Marketing Manager Jobs in Kentucky (NOW HIRING)

Description The Marketing Manager will oversee, coordinate, and participate in the development of ... Company Paid Life, Dependent Life, Short- & Long-Term Disability Insurance * 10 Paid Holidays per ...

The Marketing Manager will oversee, coordinate, and participate in the development of marketing ... Company Paid Life, Dependent Life, Short- & Long-Term Disability Insurance * 10 Paid Holidays per ...

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Partner Marketing Manager We are Promevo!Promevo is one of Google's top 10 partners in the world ... Short term disability, long term disability & life insurance * A competitive 401k package with ...

Pet Insurance Responsibilities * Serves as a strategic creative advisor, aligning brand, marketing ... Oversees and manages brand integrity, including visual identity, messaging standards, and creative ...

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Insurance Marketing Manager information

See Kentucky salary details

$28.7K

$72.5K

$126.4K

How much do insurance marketing manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for insurance marketing manager in Kentucky is $72,512.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,100.00 and $85,100.00 per year, depending on experience, location, and employer.

What is an insurance marketing manager?

An Insurance Marketing Manager is a professional responsible for developing and implementing marketing strategies to promote insurance products and services. They analyze market trends, identify target audiences, and collaborate with sales teams to increase brand awareness and drive policy sales. Their duties also include managing advertising campaigns, organizing promotional events, and monitoring the effectiveness of marketing efforts. Insurance Marketing Managers play a critical role in helping insurance companies grow their customer base and remain competitive in the market.

What is the difference between Insurance Marketing Manager vs Insurance Agent?

AspectInsurance Marketing ManagerInsurance Agent
CredentialsBachelor's degree in marketing, business, or related field; industry certificationsLicensing as required by state; sometimes industry certifications
Work EnvironmentCorporate offices, marketing departments, strategic planningFieldwork, client meetings, sales environments
Employer & Industry UsageInsurance companies, agencies, brokeragesIndependent agents, agency offices, insurance carriers
Primary FocusDeveloping marketing strategies, brand promotion, lead generationSelling insurance policies, client acquisition, customer service

While both roles are integral to the insurance industry, the Insurance Marketing Manager focuses on strategic marketing and brand development within organizations, whereas the Insurance Agent primarily engages in direct sales and client interactions. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What are the key skills and qualifications needed to thrive as an insurance marketing manager?

To thrive as an Insurance Marketing Manager, you need expertise in marketing strategy, insurance industry knowledge, and typically a bachelor’s degree in marketing or a related field. Familiarity with CRM software, digital marketing platforms, and analytics tools is commonly required. Strong leadership, communication, and analytical thinking are standout soft skills in this role. These skills ensure effective campaign execution, team coordination, and the ability to adapt to changing market trends to drive business growth.

What are some common challenges faced by insurance marketing managers when developing campaigns?

Insurance Marketing Managers often encounter challenges such as navigating strict regulatory requirements, differentiating products in a highly competitive market, and effectively targeting diverse customer segments. Building trust and simplifying complex insurance products for potential clients is also a frequent hurdle. Successful managers collaborate closely with compliance, sales, and product teams to ensure marketing materials are accurate, engaging, and legally compliant.

What are the most commonly searched types of Insurance Marketing jobs in Kentucky?

The most popular types of Insurance Marketing jobs in Kentucky are:

What are popular job titles related to Insurance Marketing Manager jobs in Kentucky?

For Insurance Marketing Manager jobs in Kentucky, the most frequently searched job titles are:

What cities in Kentucky are hiring for Insurance Marketing Manager jobs?

Cities in Kentucky with the most Insurance Marketing Manager job openings:

Infographic showing various Insurance Marketing Manager job openings in Kentucky as of July 2026, with employment types broken down into 1% As Needed, 70% Full Time, 23% Part Time, and 6% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $72,512 per year, or $34.9 per hour.

Marketing Manager

Air Hydro Power LLC

Louisville, KY • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 3 days ago


Air Hydro Power rating

7.8

Company rating: 7.8 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

142nd of 416 rated retail wholesalers


Job description

Description

The Marketing Manager will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.  

Supervisory Responsibilities:

  • Recruits, interviews, hires, and trains supervisory and management staff in the department. 
  • Oversees the daily workflow of the department.
  • Provides constructive and timely performance evaluations.  
  • Handles discipline and termination of employees and in accordance with company policy. 


Duties/Responsibilities:

  • Directs and implements the organization's advertising and promotional activities. 
  • Analyzes target market information to identify and recommend effective marketing approaches.
  • Identifies new market segments that will benefit from company products.
  • Prepares effective advertising campaigns based on market research.
  • Maintains knowledge on emerging products and services.
  • Collaborates with senior executives to develop growth plans for the organization.
  • Forecasts, drafts, implements, and oversees the department's operating budget.
  • Performs other related duties as assigned. 

Requirements

Skills/Abilities:

  • Excellent verbal and written communication skills. 
  • Thorough understanding of market developments.
  • Thorough understanding of marketing strategies and practices. 
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Proficient with Microsoft Office Suite or related software.


Education and Experience:

  • Bachelor's degree in Business Administration, Marketing, or related field required.
  • At least five years of experience in marketing and long-range planning required.  


Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.

Our Benefits!

  • #1 CULTURE!!!
  • Fun, Family-Oriented Work Environment!
  • Medical, Dental, and Vision benefits that begin on your 1st day of work!
  • Employee Stock Ownership Plan (ESOP)
  • Company Paid Life, Dependent Life, Short- & Long-Term Disability Insurance
  • 10 Paid Holidays per year
  • Vacation & Personal Time
  • Employer HSA Contribution
  • Company Paid Bereavement Time
  • Company Paid Maternity and Paternity Leave
  • On-site Gym


Are you an underappreciated, hard worker? Come see why AHP was voted a Nationally Certified "Great Place to Work"!


AHP is an Equal Opportunity Employer



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