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Instrumentation Sales Manager Jobs in Virginia (NOW HIRING)

Close the sale at the highest price possible and manage relevant channel partners and Panduit ... Preferably sales reps from the Electrical/Instrumentation industry dealing with Bulk Materials * 2 ...

Product Manager

Lynchburg, VA · On-site

$133K - $181K/yr

What You'll Do Day-To-Day We are seeking a strategic Instrumentation & Control Automation Solution ... Commercial & Sales Leadership * Drive Revenue & Orders: Own annual product line order intake ...

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Instrumentation Sales Manager information

See Virginia salary details

$20.8K

$89.4K

$137.8K

How much do instrumentation sales manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for instrumentation sales manager in Virginia is $89,437.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,900.00 and $110,500.00 per year, depending on experience, location, and employer.

What does an instrumentation sales manager do?

An Instrumentation Sales Manager is responsible for overseeing the sales of technical equipment and instruments used in industries such as manufacturing, research, and engineering. They manage client relationships, develop sales strategies, and coordinate with technical teams to ensure that customer requirements are met. Additionally, they analyze market trends, negotiate contracts, and provide product training to both customers and their sales teams. Their role is crucial in driving business growth and ensuring customer satisfaction in the instrumentation sector.

How does an instrumentation sales manager typically collaborate with engineering and product teams to meet client needs?

Instrumentation Sales Managers often work closely with engineering and product development teams to ensure that client requirements are fully understood and addressed. This collaboration involves translating customer feedback and technical specifications into actionable insights for engineers, helping to tailor solutions and troubleshoot issues. Regular meetings and joint site visits are common, fostering a team-oriented environment where sales and technical staff align on project goals. This cross-functional interaction not only enhances customer satisfaction but also contributes to the development of new products and features.

What are the key skills and qualifications needed to thrive as an instrumentation sales manager, and why are they important?

To thrive as an Instrumentation Sales Manager, you need a strong background in technical sales, instrumentation knowledge, and typically a degree in engineering or related fields. Familiarity with CRM platforms, sales analytics tools, and industry-specific software is crucial for managing pipelines and client data. Exceptional communication, negotiation, and relationship-building skills help you stand out in client interactions and team leadership. These competencies are vital for effectively driving sales growth and building long-term customer relationships in a highly technical market.

What is the difference between Instrumentation Sales Manager vs Instrumentation Sales Engineer?

AspectInstrumentation Sales ManagerInstrumentation Sales Engineer
Primary RoleOversees sales strategies, manages sales teams, and develops client relationshipsProvides technical product demonstrations, supports sales with technical expertise, and assists in solution design
Required CredentialsBachelor's degree in engineering or related field; sales experienceEngineering degree; technical knowledge of instrumentation products
Work EnvironmentOffice-based with client visits and sales meetingsFieldwork, technical presentations, and customer support
Industry UsageCommonly employed by companies with large sales teams and complex productsOften works alongside sales managers to provide technical insights

While both roles require technical knowledge and industry experience, the Instrumentation Sales Manager focuses on sales strategy and team leadership, whereas the Instrumentation Sales Engineer emphasizes technical support and product expertise to facilitate sales.

What are popular job titles related to Instrumentation Sales Manager jobs in Virginia?

For Instrumentation Sales Manager jobs in Virginia, the most frequently searched job titles are:

What cities in Virginia are hiring for Instrumentation Sales Manager jobs?

Cities in Virginia with the most Instrumentation Sales Manager job openings:

Infographic showing various Instrumentation Sales Manager job openings in Virginia as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 97% In-person, and 3% Remote job distribution, with an average salary of $89,437 per year, or $43 per hour.

Instrumentation & Controls Sales Representative

Standard Calibrations, Inc

Chesapeake, VA • On-site

$65K - $120K/yr

Full-time

Re-posted 10 days ago


Job description

Job Type
Full-time
Description
The Instrumentation & Controls Sales Representative is responsible for developing new business opportunities and growing existing customer relationships by promoting SCI's instrumentation, controls, automation, calibration, and field service solutions. This position serves as a trusted technical advisor to customers, identifying operational challenges and recommending solutions that improve reliability, efficiency, compliance, and performance.
The successful candidate will leverage technical knowledge of instrumentation and control systems to consult with customers, prepare proposals, coordinate with engineering and operations teams, and drive revenue growth across industrial and commercial markets.
Requirements
Role and Responsibilities
  • Develop and maintain relationships with existing and prospective customers within assigned territory and target markets.
  • Identify opportunities for instrumentation, controls, automation, calibration, electrical, and field service projects.
  • Conduct customer visits, site surveys, and needs assessments to understand operational requirements and identify solutions.
  • Prepare quotations, proposals, and technical sales presentations for customers.
  • Coordinate with engineering, operations, vendors, and suppliers to develop competitive solutions and project estimates.
  • Serve as the primary point of contact throughout the sales process, ensuring excellent customer communication and responsiveness.
  • Generate and maintain a healthy sales pipeline through prospecting, and referrals
  • Collaborate with Application Engineers and technical staff to develop customized solutions that meet customer specifications.
  • Negotiate pricing, scope, and contract terms while maintaining profitability objectives.
  • Monitor customer satisfaction and support post-sale activities to ensure successful project execution and repeat business.
  • Maintain accurate sales activity, forecasts, opportunities, and customer information within CRM systems.
  • Stay current on industry trends, technologies, and competitive offerings related to instrumentation, controls, automation, calibration, and electrical systems.
  • Support the development and execution of strategic sales plans to achieve revenue and growth objectives.

Educational / Training Requirements
  • Bachelor's degree in Engineering, Industrial Technology, Business, or related technical field preferred.
  • Equivalent military technical training or relevant industry experience will be considered.
  • Minimum of 3-5 years of experience in industrial sales, technical sales, and consultative selling.
  • Working knowledge of instrumentation, controls, PLCs, automation systems, calibration services, electrical systems, or industrial processes preferred.
  • Strong understanding of industrial and commercial customer environments.
  • Proficiency with Microsoft Office and CRM software.
  • Excellent written, verbal, and presentation skills.
  • Strong organizational, negotiation, and relationship-building skills.
  • Must be able to pass a pre-employment drug screen.
  • Must meet background check requirements for various base and/or shipyard access.

Key Competencies
  • Technical Sales
  • Customer Relationship Management
  • Solution Selling
  • Proposal Development
  • Contract Negotiation
  • Strategic Account Management
  • Project Coordination
  • Communication and Presentation Skills
  • Problem Solving and Critical Thinking

Safety
It is SCI's policy to require safe operations and practices from all employees and to ensure our management team focuses on maintaining a safe working environment, including during customer site visits and field activities.
Required PPE and safety equipment shall be utilized when visiting customer facilities, industrial sites, shipyards, and other operational environments.
Environment
  • Office and field-based work environment.
  • Frequent interaction with industrial, commercial, government, and maritime customers.
  • Exposure to manufacturing, utility, shipyard, and industrial facilities.
  • Occasional exposure to varying temperatures, noise levels, and operational environments during site visits.

Travel
Approximately 25% travel which will be primarily local within the assigned territory, although regional and overnight travel may occasionally be required for customer meetings, project support, training, and industry events.
Physical Requirements
  • Ability to visit customer facilities, construction sites, and industrial environments.
  • Ability to walk, climb stairs, and navigate industrial facilities during customer visits and site assessments.
  • Ability to occasionally lift and carry sales materials, demonstration equipment, or product samples up to 25 pounds.

Performance Expectations
  • Meet or exceed annual sales and gross margin objectives.
  • Develop new customer accounts and expand existing relationships.
  • Maintain an active and accurate sales pipeline.
  • Achieve customer retention and satisfaction goals.
  • Support SCI's strategic growth initiatives within target markets.

AAP/EEO Requirements
Standard Calibrations, Inc. is committed to equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, sex, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law.
#IND123
Salary Description
$65,000 - $120,000