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Instagram Optimization Analyst Jobs (NOW HIRING)

Instagram

Member of Product Staff

$205K/yr

Instagram is where over 3 billion people discover, create, and connect -- and we've built one of ... the optimal solution at portfolio level, setting the standard for rigorous tradeoff analysis.

Instagram

Member of Product Staff

Menlo Park, CA

$205K/yr

Instagram is where over 3 billion people discover, create, and connect -- and we've built one of ... the optimal solution at portfolio level, setting the standard for rigorous tradeoff analysis.

Instagram

Member of Product Staff

Los Angeles, CA · On-site

$205K/yr

Instagram is where over 3 billion people discover, create, and connect -- and we've built one of ... the optimal solution at portfolio level, setting the standard for rigorous tradeoff analysis.

Plan Left, LLC

$80 - $100/hr

Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram ... Analyze competitor SERP positioning and identify content gaps and link-building opportunities

Siege Media

SEO/GEO Team Lead

Austin, TX · On-site +1

Learn more about working at Siege by experiencing our culture on Instagram and checking out our ... Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits ...

Siege Media

SEO/GEO Team Lead

Austin, TX · Remote

Learn more about working at Siege by experiencing our culture on Instagram and checking out our ... Ideate SEO/GEO roadmaps for client sites based on client KPIs, competitor analysis, site audits ...

twentysix

SEO Copywrite

Kansas City, MO · On-site

$250/hr

Google Analytics, Plataformas de gestión de contenido (WordPress, CMS diversos), Microsoft Office ... For more information,please visit www.vml.com, andfollowalong on Instagram, LinkedIn, and X. #J ...

twentysix

SEO Copywrite

Manhattan, NY · On-site

$250/hr

Google Analytics, Plataformas de gestión de contenido (WordPress, CMS diversos), Microsoft Office ... For more information,please visit www.vml.com, andfollowalong on Instagram, LinkedIn, and X. #J ...

twentysix

SEO Copywrite

Detroit, MI · On-site

$250/hr

Google Analytics, Plataformas de gestión de contenido (WordPress, CMS diversos), Microsoft Office ... For more information,please visit www.vml.com, andfollowalong on Instagram, LinkedIn, and X. #J ...

Covista

Director, Enterprise AEO & SEO

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube ... Ensure AEO/SEO strategies align with brand building, product, CRO, UX, social, media, and analytics ...

CloudAct Inc.

Senior SEO Engineer

Sunnyvale, CA · On-site

$150 - $200/hr

... Instagram, Facebook, TikTok * Keep the community active and reply to people * Track results in Google Search Console and Analytics, and show what works * Guide and teach the Junior SEO Engineer ...

CloudAct Inc.

Junior SEO Engineer

Sunnyvale, CA · On-site

$60 - $80/hr

Help track results in Google Search Console and Analytics * Help post and reply on all 10 social ... Instagram, Facebook, TikTok * Welcome new people in Discord and Slack Requirements * 0-2 years of ...

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Instagram Optimization Analyst information

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How much do instagram optimization analyst jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for instagram optimization analyst in the United States is $45.85, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $60.58 per hour, depending on experience, location, and employer.

What are popular job titles related to Instagram Optimization Analyst jobs?

For Instagram Optimization Analyst jobs, the most frequently searched job titles are:

Member of Product Staff

Remote

Instagram
Technology, Communication and Media • 10K+ employees
Learn more about Instagramexternal

$205K/yr

Full-time

Re-posted 29 days ago

Job description

Instagram is where over 3 billion people discover, create, and connect — and we've built one of the best consumer product teams in the industry to make that possible. Product Staff is how we build at Instagram: small, talent-dense teams of product builders, engineers, designers, and data scientists focused on creating amazing products directly. Beyond setting strategy, Members of the Product Staff create directional design, analyze data hands-on, and leverage AI tools to move faster with fewer handoffs. We are looking for product builders who value moving quickly and embrace AI-native product development.
Member of Product Staff Responsibilities:
  • Vision & Strategy:
  • Is the primary driver for identifying significant near and long-term opportunities in a large Product area, and driving product mission, strategies and roadmaps in the context of broader organizational strategies and goals.
  • Generate buy-in and drive consensus across organizations.
  • Bring clarity and structure to ambiguous opportunities.
  • Consistently demonstrate initiative and execute with limited oversight.
  • Critically evaluate when AI is (and isn't) the optimal solution at portfolio level, setting the standard for rigorous tradeoff analysis.
  • Produce strategic product visions that define market categories supported by directional design artifacts and prototypes.
  • Champion AI-native strategies including comprehensive evals and data strategies that enable org-wide continuous improvement.
  • Leadership & Collaboration:
  • Drive product development with teams of engineers and designers, while maintaining team health.
  • Work closely with cross-functional teams to drive product mission, define product requirements, coordinate resources from other groups (design, legal, etc.), develop roadmaps, and guide the team through key milestones.
  • Reimagine workflows, responsibly using AI tools to transform team velocity and capability at organizational scale.
  • Foster a culture of rapid experimentation and learning that becomes a competitive advantage.
  • Scale AI best practices (including responsible AI use), workflows, and artifacts across the organization so capability compounds exponentially.
  • Execution & Prioritization:
  • Plan, initiate, and manage information technology projects for web-based products, applications, and platforms.
  • Orchestrate complex execution across multiple organizations by combining AI automation with strategic human oversight at scale.
  • Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm.
  • Technical / Analytical / Design:
  • Use AI-enabled tools to build products—setting the standard for product technical capability.
  • Interpret research and state-of-the-art learnings to design product strategy and apply rigorous logical reasoning at the frontier.
  • Demonstrate expert understanding of system/architecture trade-offs and how they impact user experience and business outcomes
  • lead strategic technical decisions with engineering leadership.
  • Integrate data, usability studies, research, and market analysis into product strategies and requirements to enhance user satisfaction and improve engineer productivity.
  • Evaluate existing design systems and tooling for sufficiency, driving improvements in partnership with specialist designers and tooling teams.
  • Communication:
  • Express complex and technical concepts at the right altitude, choosing the right medium and level of detail for the audience (XFN partners, execs, engineering, etc.).
  • Understand Meta's strategic and competitive position and deliver products that are aligned with our mission and recognized best in the industry.
  • Measurement & Impact:
  • Inform experimentation strategy
  • define and analyze metrics that inform the success of products and produce strategic product narratives supported by rigorous data analysis.
  • Identify and track key performance metrics.
  • Drive decision-making through user insights, quantitative analysis and AB testing.
  • Design sophisticated experiments and interpret results (leveraging AI) and drive strategic product decisions.
  • Define and run evaluations (evals) to interpret model outputs at scale—establishing evaluation as a strategic capability for AI-powered experiences.
  • Assess data infrastructure and tooling for gaps, partnering with specialist teams to drive improvements.

Minimum Qualifications:
  • 10+ years of experience working collaboratively with engineering, design and user research teams
  • Experience navigating through the full product life-cycle, integrating customer feedback into product requirements, driving prioritization, and pre- and post-launch execution
  • 10+ years product management and/or Product Design
  • Experience presenting to executive audiences
  • BA/BS in Computer Science or related field
  • Demonstrated proficiency using AI-enabled tools to build product artifacts at scale
  • Experience developing and championing AI-native strategies across organizations
  • Critical thinking and analytical leadership experience

Preferred Qualifications:
  • Experience in a consumer focused technology company
  • Experience building AI driven products from inception, platform/ecosystem products, or marketplaces
  • Track record of scaling AI best practices across organizations
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.
$205,000/year to $277,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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