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Who You Will Be Working With

At PMG, our Convergent Video & Audio team is at the forefront of blending traditional and digital media strategies, helping brands create immersive, cross-platform experiences that connect with audiences across TV, streaming, radio, and emerging media channels. We craft high-impact campaigns that seamlessly integrate across multiple touchpoints, ensuring brands reach the right audience, at the right time, with the right message-whether they're watching, listening, or engaging in new and evolving ways.

You will guide media strategy, leveraging data and insights to develop client recommendations, negotiating media partnerships, and developing cutting-edge measurement solutions. Work with top industry vendors to execute campaigns that drive measurable results and fuel brand growth. From optimizing placements and analyzing performance trends to negotiating media buys and developing cutting-edge measurement solutions, you'll play a vital role in shaping how brands maximize their impact in an increasingly fragmented media landscape.

Beyond execution, this role is about pioneering innovation in convergent media-testing new ad formats, leveraging audience insights, and integrating data-driven strategies that enhance engagement and ROI. You'll have the opportunity to influence full-funnel marketing strategies, ensuring video and audio investments are aligned with broader brand and business objectives.

As a Convergent Video & Audio Senior Lead, if you're passionate about data-driven media, storytelling through audio and video, and redefining the future of advertising, this is the place to make an impact.

What You Will Do

• Lead the planning and execution of high-impact convergent video and audio campaigns.
• Develop strategies for optimizing media placements across TV, radio, and digital platforms.
• Drive collaboration with cross-functional teams, including media, creative, and analytics.
• Evaluate marketing performance metrics and leverage data-driven insights for decision-making.
• Manage external partnerships with media vendors and negotiate optimal advertising placements.
• Contribute to forecasting and budget planning for media campaigns.
• Identify emerging trends and opportunities in convergent video and audio advertising.
• Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement.
• Maintain vendor relationships and keep a pulse on marketplace shifts; surface opportunistic deals/value-adds
• Mentor and support junior team members in their growth of Convergent Video/Audio within the Media and Marketing landscape.
• The primary focus of this role is the Convergent Video/Audio channel, ensuring excellence in strategy, execution, and performance. However, responsibilities may extend across other media channels as needed to support broader campaign objectives and business priorities.

What You Will Bring

• 5+ years of experience in Convergent Video & Audio, with a Bachelor's degree or equivalent work experience.
• Strong expertise in marketing strategy, planning, and analysis, ensuring data-driven media execution and optimization.
• Proficiency in marketing metrics, using insights to refine convergent video and audio campaigns.
• Experience in media planning & buying, ensuring effective execution across digital and traditional platforms.
• Current experience with planning tools like YouGov, MRI, MediaOcean, Nielsen, and Mintel
• Familiarity with convergent video and audio platforms, optimizing multi-channel advertising strategies.
• Hands-on experience with digital and traditional ad platforms, including Innovid and iSpot, to track and optimize media performance.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.