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Key Responsibilities

The Head of Marketing will create and advise commercial and market strategy across Black & Veatch Infrastructure Advisory teams, some of whom serve existing markets and clients of the company, while others are serving new markets and new customer groups. The organization has formidable growth targets, and the Head of Marketing is responsible for bridging between Infrastructure Advisory teams and market and geography teams to create and execute marketing campaigns, shaping perception of the maturity of the Black & Veatch Infrastructure Advisory organization, driving demand, lead capture and accelerating funnel, and nurturing client relationships through creative and poignant client engagement.

• Building and advancing business relationships within Infrastructure Advisory including the President and leadership teams, solution and market teams, as well as key relationships with market segment Presidents and leadership teams throughout Black & Veatch to build value propositions and campaigns to cross-sell services.
• Market research and understanding of target segments, organization types, buyer and influencer types and engagement opportunities. Responsible for understanding the current and emerging competitive landscape across market segments and buyer groups for Infrastructure Advisory.
• Strategic marketing planning, campaign strategy, demand strategy, performance marketing, budget management and execution across global stakeholder groups.
• Defining customer decisions journeys for services areas with sales and engagement touchpoints across the buyer cycle. The role will work closely with sales, client relationship and pursuit teams to provide campaigns and tools that support the sales and lifecycle processes.
• Creating and testing messaging that resonates with audiences across the segments, subsegments and buyer groups targeted with Infrastructure Advisory services, and message consistency across all platforms and channels, including digital, print, and in-person communications.
• Paid media strategies, tactics and measurements to monitor and adjust campaigns, promotions and spend as part of performance marketing cycles.
• Outcomes-driven demand generation and funnel-building campaigns to build awareness of Black & Veatch Infrastructure Advisory business and its portfolios.
• In-person and virtual events including industry trade and Black & Veatch hosted events supporting sales, client relationships, research and industry relations.
• Presence and integration of Infrastructure Advisory services across the digital landscape with stakeholders including the full client lifecycle.
• Keen understanding of sales and marketing metrics and ability to set and track KPIs throughout marketing performance lifecycles and make agile adjustments for continuous performance improvement.
• Leading a small team of direct reports and a much larger team of influential functional and commercial partners in collaboration and execution.
• Developing relationships and collaborating with marketing, business and regional teams, searching for win-wins to grow Infrastructure Advisory as part of segment value propositions.
• Collaborating with marketing leaders and peers to build and execute marketing programs from start to finish, building consensus with stakeholder groups and strong internal communications networks with sales teams and account executives across the company.
• Infrastructure Advisory portfolio positioning across applicable global markets including collaborating with regional sales and marketing leaders on regional/country-specific marketing plans.

• Proven record of building businesses and providing commercial support to grow new and current customer relationships within a matrix consulting organization.
• Experience working with infrastructure and energy solutions.
• Strong skills in writing in various mediums, message development, story and presentation development.
• Full strategic marketing planning and execution skill set.
• Technical aptitude to translate highly technical offerings into value propositions and content for targeted audiences.
• Strong project management, budgeting and measurement skills.
• Experience marketing professional and managed services as well as technical solutions.
• Minimum of 15 years of strategic marketing experience in B2B including strong digital marketing and demand generation experience.
• Bachelor's degree in marketing, marketing communications, business marketing or related field. Master’s degree preferred.
• Experience as a head of marketing in a matrix consulting organization with responsibilities across marketing domains supporting business sales, solution sales and regional account teams required.
• Advanced marketing communications skills include writing, presenting and speaking including courageous and polished strategy pitches to senior leadership.
• Advanced personal skills in excel required as well as analytics/data analysis skills.
• Previous successful experience in customer segmentation, analytics and campaigns leveraging MarTech and SalesTech systems such as Sales Force. Successful experience and ability to design and execute complex marketing campaign management across digital channels for client and prospect segments.
• Experience in partner and ecosystem marketing as well as client marketing including collaboration with marketing and sales executives on client value/story promotions and marketing tactics.
• Deep experience in demand generation includes building prospect and current customer engagement across traditional and new mediums including content strategy and architecture by organization type and role, outbound communications to clients and bi‑directional client insight/experience loops to improve client satisfaction.
• Requires aptitude and discipline to autonomously research, explore, learn and understand the lifecycles of highly technical solutions and services.
• Experience building industry partner and sponsor relationships, developing creative new ways to reach key audiences with sponsor organizations and planning and executing virtual and in-person executive events.

• Bachelor's degree in related field or equivalent experience.
• 12+ years progressive management experience in related areas. Industry experience.
• All applicants must be able to complete pre‑employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

• Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments.
• Planned travel of up to 40% a month is possible for this position. Global travel will be required.
• In this role, you are expected to be highly available and responsive to stakeholders, including on weekends.

BVH, Inc., its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.