Creative Project Manager
Mary Free Bed Summary
We have the great privilege of helping patients and families re-build their lives. It's extraordinarily meaningful work and the reason we greet the day with optimism and anticipation. When patients "Ask for Mary," they experience a culture that has been sculpted for more than a century. Our hallmark is to carefully listen to patients and innovatively serve them. This is true of every employee, from support staff and leadership, to clinicians and care providers.
Mary Free Bed is a not-for-profit, nationally accredited rehabilitation hospital serving thousands of children and adults each year through inpatient, outpatient, sub-acute rehabilitation, orthotics and prosthetics and home and community programs. With the most comprehensive rehabilitation services in Michigan and an exclusive focus on rehabilitation, Mary Free Bed physicians, nurses and therapists help our patients achieve outstanding clinical outcomes. The growing Mary Free Bed Network provides patients throughout the state with access to our unique standard of care.
Mission Statement
Restoring hope and freedom through rehabilitation.
Employment Value Proposition
At Mary Free Bed, we take pride in our values-based culture:
- Focus on Patient Care. A selfless drive to serve and heal connects all MFB employees.
- Clinical Variety and Challenge. An inter-disciplinary approach and a top team of professionals create ever-changing opportunities and activities.
- Family Culture. We offer the stability of a large organization while nurturing the family/team atmosphere of a small organization.
- Trust in Each Other. Each employee knows that co-workers can be trusted to make the right decision for our family, patients, staff, and community.
- A Proud Tradition. Years of dedicated, quality service to our patients and community have yielded a reputation that fills our employees with pride.
Summary
Mary Free Bed Rehabilitation Hospital seeks a Creative Marketing Manager to support throughput for all marketing projects. The Creative Marketing Manager is the glue that holds the Communications & External Relations team together and the navigator that keeps us on course. As an integral member of a creative team, this critical staff member will plan, organize, and oversee the hundreds of projects that flow through the department annually. Working onsite in our Grand Rapids Campus with colleagues and external vendors, this role will promote teamwork between participants, maintain schedules and review projects to ensure budget, scope and creative quality are efficiently achieved. Must be highly detailed oriented and service driven, finding joy serving the needs and growth of the Mary Free Bed System.
Essential Job Responsibilities
- Take a forward-thinking approach to creative project management by anticipating challenges, identifying opportunities and aligning marketing efforts with long-term organizational goals.
- Develop innovative strategies to improve the reach and impact of marketing assets, ensuring they are effectively leveraged across multiple platforms and campaigns.
- Analyze emerging marketing, design and content trends, identifying opportunities to enhance creative execution and audience engagement.
- Maintain a big-picture perspective, ensuring projects not only meet immediate objectives but also contribute to broader brand and business goals.
- Oversee and drive the full lifecycle of creative projects, from intake and strategy development to execution, delivery and performance analysis.
- Ensure projects stay on track, on time and on budget by effectively managing timelines, priorities and resources.
- Act as a central point of contact between marketing, creative, digital and external stakeholders, ensuring alignment across all teams.
- Conduct project kickoff meetings, providing clear direction on objectives, creative vision and strategic goals.
- Own the project management software and workflows, optimizing processes for efficiency, collaboration and scalability.
- Ensure all creative projects meet brand standards, audience needs and marketing goals, while maintaining Mary Free Bed's unique voice and identity.
- Continuously evaluate and refine creative project workflows to improve efficiency, eliminate bottlenecks and streamline execution.
- Introduce automation tools, AI-powered solutions and improved asset management systems to maximize the impact of creative resources.
- Identify opportunities to repurpose and optimize existing creative assets, ensuring they are effectively leveraged across multiple platforms and campaigns.
- Work closely with designers, copywriters, videographers and external vendors to enhance creative production processes and drive higher-quality outputs.
- Conduct intake meetings with internal stakeholders to clarify objectives, expectations and strategic alignment before projects begin.
- Ensure stakeholders are informed about project status, timelines and potential roadblocks, making proactive adjustments as needed.
- Collaborate closely with the creative manager to ensure workload distribution and deadlines are realistic, efficient and achievable.
- Communicate with external vendors, agencies and freelancers to ensure seamless project execution and high-quality deliverables.
- Organize weekly project status meetings, providing transparency on key initiatives and identifying opportunities for cross-team collaboration.
- Implement key performance indicators (KPIs) to track the impact of creative projects and campaigns, using insights to optimize future efforts.
- Compile results of major campaigns and special advertising efforts, identifying trends, successes and areas for improvement.
- Provide regular reports on project efficiency, resource allocation and creative output, helping leadership make informed decisions.
- Serve as a brand gatekeeper, ensuring all creative work aligns with Mary Free Bed's brand standards, messaging and mission.
- Develop creative solutions that enhance accessibility and inclusivity, ensuring campaigns resonate with target audience.
- Partner with stakeholders to create inclusive campaigns that foster representation and accessibility.
- Encourage collaborative, respectful, and culturally aware storytelling in all creative initiatives.
- Educate and engage team members on equity and inclusion principles, ensuring they are integrated into creative strategies and executions.
- Communicate with a variety of vendors and external stakeholders
Customer Service Responsibilities
Demonstrate excellent customer service and standards of behaviors as well as encourages, coaches, and monitors the same in team members. This individual should consistently promote teamwork and direct communication with co-workers and deal discretely and sensitively with confidential information.
Responsibilities in Quality Improvement
Contribute by identifying problems and seeking solutions. Promote patient/family satisfaction where possible; participates in departmental efforts to monitor and report customer service.
Essential Job Qualifications
- Bachelor's Degree in Marketing, Communications, or relevant work experience
- 3-5 years of experience as a project manager, preferably working with high-volume creative teams
- Creative thinker and inventive problem solver
- Strong writing and proofreading skills
- Knowledgeable about marketing tools including print, video and digital
- Ability to organize assets and recall information from our asset library and archives.
- Confidence in speaking to, and gathering information from, patients, clinicians, and team members across the Mary Free Bed System
- Dynamic with high energy, positive attitude, and strong work ethic
- Extraordinary organizational skills
- Excellent time management skills
- Acute attention to detail and follow-through
- Outstanding interpersonal skills with strong verbal and written communications abilities
- Proven record of working independently and with a team
- Sense of urgency and ability to quickly adapt to changing priorities
- Natural ability to influence and seek collaboration
- Project management skills or certification
Physical Requirements for Essential Job Qualification
Levels:
- None (No specific requirements)
- Occasionally (Less than 1/3)
Remain in a stationary position: Frequently
Traverse or move around work location: Occasionally
Use keyboard: Frequently
Operate or use department specific equipment: None
Ascend/Descend equipment or ladder: None
Position self to accomplish the Essential Functions of the role: Occasionally
Receive and communicate information and ideas for understanding: Majority
Transport, position, and/or exert force: None
Up to 10 pounds: _____
Up to 25 pounds: _____
Up to 50 pounds: _____
Up to 75 pounds: _____
More than 100 pounds: _____
Other weight: Up to___ pounds _____
Other: None
Consistent with the Americans with Disabilities Act (ADA), it is the policy of Mary Free Bed Rehabilitation Hospital to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact the Talent Acquisition team at recruitment@maryfreebed.com.
Mary Free Bed is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, veteran status, disability or other legally protected characteristic.
