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Head Coach – Alloy Personal Training Rochester, NY

Overview

As the Head Coach at Alloy Personal Training Rochester, NY, you’ll be at the center of launching a brand-new studio and building a high-performing coaching culture from day one. This role is designed for a leader who is passionate about health, movement, and people—and who takes pride in delivering exceptional results. You’ll lead and mentor a team of coaches while running 25–30 small-group personal training sessions per week, ensuring every member receives an individualized, high-quality experience. Outside of sessions, you’ll support studio growth through community engagement, local partnerships, pre-sales, marketing support, retention efforts, and staff development. This role reports directly to the Director of Training and works closely with ownership. This is a rare opportunity to help open the first Alloy location in the market and play a hands-on role in growing a 100+ member community. Flexible part-time coaching opportunities are also available.

What’s in it For You

• Base compensation of $52,000-$57,000 annually, structured as salary or hourly pay based on the agreed-upon schedule
• $5,000+ annual performance bonus tied to client growth, retention, and overall revenue
• Paid Time Off
• Free studio membership
• Retail and supplement discounts
• Clear opportunities for career growth and advancement

Key Responsibilities

• Own and execute a critical sales role during pre-sales and opening, accountable for achieving 100+ founding members prior to opening and 150 total members post-launch.
• Build and lead a connected Alloy community grounded in the “Stronger Together” mindset, directly contributing to member engagement and retention.
• Deliver a premium client experience by conducting InBody assessments, leading goal-setting conversations, and providing relationship-based coaching that drives measurable results.
• Prioritize and execute initiatives that directly support member satisfaction, retention, and sustainable membership growth.
• Communicate proactively and consistently with the Director of Training and coaching team to align priorities, performance, and execution.
• Actively participate in and contribute to weekly team meetings to support accountability, alignment, and continuous improvement.
• Demonstrate grit, perseverance, and professionalism by maintaining high standards and resilience while pursuing long-term studio and member outcomes.

Your Weekly Game Plan

Coaching and Floor Leadership (25–30 Sessions/Week)

• Deliver thoughtfully customized coaching aligned with Alloy standards
• Modify confidently for any ability level while maintaining flow and energy

Member Experience and Retention

• Accountable for building and maintaining authentic, trust-centered relationships that directly impact client retention and satisfaction
• Ensure every member feels seen, supported, and coached
• Provide a level of client accountability that clearly differentiates Alloy from other fitness solutions.

Represent in the Community

• Show up with presence and professionalism
• Represent Alloy in the local community as the face of the brand
• Develop local partnerships that expand brand visibility and attract prospective clients

Lead a High-Standard Training Environment

• Maintain a clean, organized, and safe studio
• Keep equipment set, reset, and session-ready
• Follow systems with discipline—consistency beats creativity

Who We’re Looking For

• Certified Personal Trainer (CPT) or bachelor’s degree in Exercise Science or a related field.
• 2–5+ years of professional coaching experience, with demonstrated leadership responsibilities such as mentoring coaches, setting standards, or leading sessions at scale.
• Proven ability to lead, develop, and hold coaches accountable while maintaining a positive, high-performance team culture.
• Strong communicator and motivator, capable of building trust with members and clearly directing staff, both on the floor and behind the scenes.
• Confident coaching adults ages 40–75, with the ability to adapt programming, cueing, and communication to a wide range of abilities and goals.
• Availability to coach during early mornings, evenings, and weekends as part of a leadership schedule that supports member demand and studio operations.

Culture At Alloy

• Unimpeachable Character
• Sincere Candor
• Humor With a Touch of Crazy
• Competitive Spirit
• We value simplicity and consistency

Contact & Location

Alloy Personal Training Pittsford–Brighton

2240 Monroe Ave, Rochester, NY 14618

Our Website: alloypersonaltraining.com/location/rochester-ny/

Alloy Personal Training was founded in 1992 by Rick Mayo, a recognized industry expert who helped shape modern personal training by blending strength coaching with small-group accountability. What began as a single gym has evolved into a proven, results-driven model focused on sustainable fitness for adults. Today, Alloy is one of the fastest-growing fitness franchises in the country, with 300+ locations open or in development nationwide.