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Gtm Strategy Jobs in Washington (NOW HIRING)

Lead Product Marketing Manager

Arlington, VA · On-site

$110K - $150K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Need to Have * 6+ years of product marketing experience, with a track record of owning GTM strategy for a specific product, not just contributing to a broader team motion. * Demonstrated track record ...

As a Transportation Consultant at Citian, you will be a trusted partner to our client base and work closely with the leadership team in building our product roadmap and GTM strategy. You will be ...

Showing results 41-60

Gtm Strategy information

See Washington salary details

$113.3K

$133.3K

$172.2K

How much do gtm strategy jobs pay per year?

As of Aug 15, 2026, the average yearly pay for gtm strategy in Washington is $133,325.00, according to ZipRecruiter salary data. Most workers in this role earn between $124,600.00 and $135,900.00 per year, depending on experience, location, and employer.

What is a GTM Strategy?

A GTM (Go-To-Market) Strategy job focuses on developing and executing plans to successfully introduce products or services to market. This role involves market research, positioning, competitive analysis, and defining the best channels for distribution and sales. GTM strategists collaborate with product, marketing, and sales teams to ensure a cohesive approach to customer acquisition and revenue growth. Their goal is to optimize market entry, drive business growth, and refine strategies based on performance data.

What are the key skills and qualifications needed to thrive in the GTM Strategy position?

To thrive in GTM (Go-To-Market) Strategy, you need a strong background in market analysis, business strategy, and cross-functional project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM software, data analytics tools, and marketing automation platforms is highly advantageous. Exceptional communication, stakeholder management, and problem-solving abilities will help you lead teams and align diverse groups towards common goals. These skills are essential for developing and executing successful strategies that drive product adoption and business growth.

Is Gtm Strategy a good job?

A Gtm Strategy role involves developing plans to bring products or services to market, requiring skills in market analysis, strategic planning, and cross-functional collaboration. It can be a rewarding career for those interested in business growth, with opportunities in various industries and potential for advancement. Job satisfaction depends on individual interests and the specific company environment.

What are the typical challenges faced in a GTM Strategy role?

Professionals in GTM Strategy roles often navigate the complexities of aligning multiple departments—such as marketing, sales, product, and customer success—behind a unified market approach. Challenges may include gathering and analyzing market data, ensuring clear internal communication, adapting plans to shifting market trends, and managing tight deadlines for product launches. You'll also need to prioritize competing stakeholder interests and adjust strategies based on real-time feedback. This dynamic environment is ideal for those who thrive on collaboration, strategic thinking, and problem-solving, and it offers extensive opportunities to showcase your impact on a company’s growth.

What does a Gtm Strategy strategist do?

A Gtm Strategy strategist develops plans to introduce products or services to target markets, focusing on market segmentation, positioning, and competitive analysis. They collaborate with marketing, sales, and product teams to ensure alignment and effective execution, often utilizing data analysis and strategic frameworks to optimize go-to-market efforts.

What are the most commonly searched types of Gtm Strategy jobs in Washington?

The most popular types of Gtm Strategy jobs in Washington are:

What are popular job titles related to Gtm Strategy jobs in Washington?

For Gtm Strategy jobs in Washington, the most frequently searched job titles are:

What cities in Washington are hiring for Gtm Strategy jobs?

Cities in Washington with the most Gtm Strategy job openings:

Infographic showing various Gtm Strategy job openings in Washington as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $133,325 per year, or $64.1 per hour.

Sr Manager, GTM Strategy & Thought Leadership, AWS Global Education, WWPS

Amazon

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,089 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

AWS Global Education is seeking a senior leader to own and drive the go-to-market strategy, thought leadership, and external ecosystem positioning for our Global Education vertical. This role spans Higher Education, Research, K-12, EdTech, and student skilling programs. It is responsible for how AWS is known, seen, and trusted in the global education community.
This is not a traditional business development or pipeline management role. It is a strategic positioning and thought leadership role that requires a player/coach who can personally build narratives, represent AWS on global stages, maintain relationships with world-class external organizations, and simultaneously lead and develop a small, high-performing team.
This leader draws upon education segment strategies to build a cohesive external narrative and go-to-market motion that positions AWS education as a unified whole. They own the thought leadership, GTM packaging, content, conference engagement, executive communications, and external ecosystem relationships that make that narrative real.
The right candidate operates at the intersection of education, technology, and business. They understand the education sector deeply enough to be credible with university presidents and ministry officials, they understand commercial technology well enough to articulate how AWS solves real problems for institutions, and they are senior enough to represent AWS alongside organizations like the World Economic Forum, Brookings Institution, QS/Holon IQ, and the Royal Anniversary Trust. They are a builder who has stood up organizations, not just inherited them, and they are comfortable navigating large, complex, political environments with significant autonomy.
Key job responsibilities
This role owns the overarching narrative for how AWS shows up in global education. You will draw from the strategies of each segment team to create a unified, clear message across Higher Education, Research, K-12, EdTech, and student skilling programs.
Externally, you represent AWS with organizations like the World Economic Forum, Brookings, Holon IQ, and the Royal Anniversary Trust, ensuring AWS has a seat at the table wherever the future of education is being shaped.
The role includes selecting and leading AWS's presence at major conferences and flagship events like re:Invent and Imagine, developing content and customer engagement strategies for each.
Internally, you develop executive talking points, go-to-market packages, enablement materials, and customer-facing content that equip teams across the organization to engage education customers with confidence. You connect the education team with adjacent functions including skills and workforce development, training, marketing, and professional services.
The position leads a small, distributed team as a hands-on player/coach.
About the team
The AWS Global Education team helps universities, research institutions, school systems, and education technology companies use cloud and AI to transform how they teach, discover, and operate. We work globally across every education segment and combine deep sector expertise with the ability to drive real business outcomes.
The Go-to-Market and Thought Leadership team builds the story AWS tells about education. It creates the narrative, chooses the conferences, develops the content, manages external ecosystem relationships, and ensures every team across AWS can engage education customers with clarity and credibility.
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
BASIC QUALIFICATIONS
- 12+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 8+ years of education or related field experience
- 5+ years of direct people management experience
- 5+ years of digital content management, communications, or content strategy experience
- Experience managing events/meetings in a global company
- 5+ years in external-facing roles requiring engagement with organizations outside the employer, such as industry associations, policy bodies, multilateral organizations, or partner institutions.
PREFERRED QUALIFICATIONS
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience building, managing and coaching a team in a high-growth environment
- Knowledge of cloud computing concepts
- Established network within the global education ecosystem, including relationships with policy organizations, industry associations, or multilateral bodies.
- Background in journalism, strategic communications, public affairs, or education policy.
- Advanced degree in education, communications, public policy, or a related field.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, VA, Arlington - 193,700.00 - 262,000.00 USD annually

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About Amazon

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Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US