Group Sales Associate Jobs in Lawrence, MA (NOW HIRING)

Pyramid Global Hospitality is a leading hospitality management company with a portfolio of more than 200 hotels and resorts and over 18,000 associates across the United States, Caribbean, and Europe. Our platform includes Benchmark Resorts & Hotels, a collection of distinctive independent properties; Axiom Hospitality, our European hotel management company; and PYRAMIDWORKS, which provides integrated workplace and facilities services. With corporate offices in Boston, The Woodlands, Texas, and London, Pyramid combines global scale with a hands‑on approach focused on exceptional service, operational excellence, and long‑term partnerships. At Pyramid, our people are at the heart of everything we do. We are committed to creating an environment where associates are respected, supported, and empowered to grow their careers. Team members have the opportunity to collaborate directly with experienced leaders, take on meaningful stretch assignments, and gain exposure to a diverse portfolio of properties, brands, and markets. Whether you are beginning your hospitality career or bringing years of experience, you’ll find opportunities to learn, develop, and make an impact. Our commitment to associates, guests, owners, and the communities we serve has helped make Pyramid and our properties among the most recognized in hospitality. From being named among the best places to work by respected publications such as USA Today, The Boston Globe, and The Houston Chronicle to earning top travel accolades from Travel + Leisure, Condé Nast Traveler, Forbes Travel Guide, and U.S. News & World Report, these recognitions reflect the culture, service excellence, and commitment to people that define the Pyramid experience.

The Group Sales Manager is responsible for driving group business and revenue by developing new accounts, maintaining strong client relationships, and coordinating group sales opportunities from initial inquiry through completion.

This position works closely with the Sales, Events, Front Office, Food & Beverage, and Operations teams to ensure an exceptional guest experience while meeting or exceeding revenue goals.

• Develop and execute strategies to increase group room nights, meetings, events, and overall hotel revenue.
• Identify and pursue new group business opportunities through prospecting, networking, referrals, sales calls, and community involvement.
• Build and maintain strong relationships with meeting planners, corporate clients, tour operators, social groups, sports organizations, and other key accounts.
• Respond to group inquiries and prepare proposals, contracts, and presentations in a timely and professional manner.
• Conduct property tours and client meetings to showcase hotel accommodations, meeting spaces, amenities, and services.
• Negotiate rates, packages, concessions, and contract terms within established guidelines.
• Manage the sales process from initial lead through contract and turnover to the appropriate operations team.
• Maintain accurate records of accounts, leads, proposals, contracts, and activities within the hotel's sales system.
• Conduct follow-up with clients to secure business and maximize revenue opportunities.
• Work closely with the Revenue Management team to ensure appropriate pricing and availability for group business.
• Collaborate with Catering and Event teams to identify additional revenue opportunities and ensure successful execution of group events.
• Participate in sales calls, trade shows, networking events, community functions, and industry meetings.
• Develop and maintain an active sales pipeline and consistently meet or exceed assigned sales goals.
• Monitor competitor activity, market trends, and local business opportunities.
• Assist with forecasting, reporting, and other sales-related administrative responsibilities.
• Ensure all client communication is professional, timely, and consistent with company standards.
• Resolve client concerns and work with hotel leadership and operations to ensure guest satisfaction.
• Maintain confidentiality of guest, client, and company information.
• Perform other duties as assigned by management.

• Group room night production
• Group revenue and profitability
• New account development
• Client retention and repeat business
• Sales conversion rate
• Pipeline developmentCustomer satisfaction
• Achievement of monthly and annual sales goals

• Ability to sit, stand, and walk for extended periods.
• Ability to attend networking events, trade shows, client meetings, and property tours.
• Ability to lift or carry materials needed for sales presentations and events, as required.
• Must maintain a professional appearance and demeanor at all times.

• Previous hotel sales, group sales, hospitality, or related experience preferred.
• Strong communication, negotiation, and interpersonal skills.
• Excellent customer service and relationship-building abilities.
• Strong organizational and time-management skills.
• Ability to manage multiple accounts, deadlines, and priorities.
• Professional presentation and excellent written and verbal communication skills.
• Ability to work independently while collaborating effectively with multiple departments.
• Proficiency with Microsoft Office and hotel sales/property management systems.
• Ability to work flexible hours, including evenings, weekends, and holidays when required for client events or business development.

Compensation: $70000 - $80000

Pyramid Global Hospitality is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location.

This may differ in other locations due to cost of labor considerations.