Google Program Manager Jobs in Wethersfield, CT (NOW HIRING)

Job Title: Search Engine Marketing Account Manager

Department: Digital

Reporting To: SEM Product Manager

Employment Type: Full-Time

Location(s): Any of Audacy's 48 markets

Work Arrangement: Remote

Pay Transparency:

The anticipated starting salary range for individuals expressing interest in this position is $55,000.00/Yr. - $65,000/Yr. 

Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.

Audacy offers employees who are eligible for benefits with a comprehensive benefits package which includes: a health care coordinator, medical, dental, vision, mental health, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, flex-time away/vacation days, personal, parental, volunteer), 401(k) retirement plan, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

Overview:

The Search Engine Marketing (SEM) Account Manager, reporting to the SEM Product Manager, is an integral member of Audacy's centralized Revenue Operations Search team. This individual is responsible for building, managing, monitoring and analyzing client Google Ads campaigns while serving as the primary SEM contact for sales teams and external vendors.

The Account Manager will proactively optimize campaigns in accordance with Audacy SEM best practices and provide strategic recommendations to support campaign performance and client success. This individual must be comfortable adapting to evolving platforms, processes and priorities while remaining receptive to direction and established team standards. Day-to-day guidance and support will be provided by the SEM Product Manager.

This position is eligible for remote work in any of Audacy's 48 markets.

What You'll Do:

• Use forecasting and research tools to provide sales teams with accurate estimates of campaign potential for prospective clients
• Build and launch Google Ads campaigns, including campaign structures, keyword strategies, ad copy, targeting, budgets and supporting assets
• Complete required pre-launch and post-launch quality checks to ensure campaigns are accurate and aligned with approved strategies
• Proactively monitor and optimize campaigns using performance data, industry standards and established Audacy SEM best practices
• Regularly review search terms, keywords, ads, bidding strategies and conversion data to identify opportunities to improve performance
• Manage campaign budgets and pacing to support accurate monthly spending and full delivery over the life of each campaign
• Review conversion tracking and reporting for accuracy, troubleshoot concerns and coordinate with internal teams or vendors when additional support is needed
• Analyze campaign performance and clearly communicate results, recommendations, required actions and potential growth opportunities to sales teams
• Manage multiple accounts, requests and deadlines while maintaining accurate documentation and proactively communicating priorities, concerns or potential delays
• Identify and escalate performance, tracking, policy, billing or fulfillment concerns before they negatively affect a campaign or client
• Stay current with evolving advertising platforms, SEM products and internal processes, applying new team guidance and Audacy SEM best practices as directed
• Collaborate with sales teams, internal partners and external vendors to support accurate campaign execution and a positive client experience

Required & Preferred:

• BS/BA degree or relevant experience
• Paid search or digital media advertising experience preferred
• Experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
• Working knowledge of Google Ads, Bing Ads, or other PPC platforms 
• Proficient in Microsoft office suite and Google Workspace
• Ability to work cross-functionally with sales and account teams and manage multiple projects simultaneously
• Ability to thrive in a fast-paced, dynamic environment with competing priorities
• Exceptional analytical, verbal, and written communication skills

• Google Ads certified - Google Shopping experience is a plus 
• Experience with Wide Orbit, TapClicks or other digital order entry and workflow platforms is a plus

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Please be aware that Audacy will never ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will only come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.

Audacy is a leading audio content and entertainment company. As champions of audio, we connect with people in the moments that matter - delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month.We create compelling content, foster deeply engaged audiences and deliver outcomes that matter for advertisers. Learn more at www.audacyinc.com and join the conversation on LinkedIn, X, Facebook and Instagram.

Audacy is an Equal Opportunity Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.