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General Manager Marine Dealership information

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How much do general manager marine dealership jobs pay per year?

As of Sep 12, 2026, the average yearly pay for general manager marine dealership in the United States is $65,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $74,000.00 per year, depending on experience, location, and employer.

What does a general manager at a marine dealership do?

A General Manager at a marine dealership oversees the daily operations of the dealership, ensuring efficient sales, customer service, and maintenance of boats and marine equipment. They manage staff, set sales targets, control budgets, and develop business strategies to grow the dealership. The General Manager also ensures compliance with regulations and maintains strong relationships with customers and suppliers. Their role is crucial for achieving profitability and delivering a high standard of service to boating enthusiasts.

What are the key skills and qualifications needed to thrive as a general manager at a marine dealership?

To thrive as a General Manager at a Marine Dealership, you need strong leadership skills, business acumen, and knowledge of marine products, often supported by a bachelor's degree in business or a related field. Familiarity with dealership management systems (DMS), inventory management software, and sales tracking tools is essential. Exceptional communication, customer service, and problem-solving abilities set top performers apart in this role. These skills and qualities are vital to drive sales, ensure operational efficiency, and deliver high-quality customer experiences in a competitive marketplace.

What are some common challenges faced by a general manager at a marine dealership, and how can they be effectively addressed?

General Managers at marine dealerships often face challenges such as balancing inventory levels with seasonal demand, maintaining strong relationships with manufacturers, and ensuring exceptional customer service. Effectively addressing these challenges typically involves implementing data-driven sales forecasting, fostering open communication within the sales and service teams, and staying current with industry trends and regulations. Additionally, investing in staff training and leveraging technology can help streamline operations and enhance customer satisfaction, ultimately supporting the dealership’s long-term growth.

What is the difference between General Manager Marine Dealership vs Marine Service Manager?

AspectGeneral Manager Marine DealershipMarine Service Manager
CredentialsExperience in dealership management, certifications in marine sales or businessTechnical marine certifications, service management experience
Work EnvironmentOversees entire dealership operations, including sales, service, and administrationFocuses on managing the service department and technical staff
Employer & Industry UsageUsed in marine dealerships handling sales and overall businessCommon in marine service centers and repair facilities
Search & Comparison IntentInterested in dealership management roles, business leadershipFocused on technical service management and operations

The General Manager Marine Dealership oversees all aspects of the dealership, including sales, service, and administration, requiring broad management skills and industry knowledge. In contrast, the Marine Service Manager specializes in managing the service department, focusing on technical repairs and customer service. Both roles are vital in marine dealerships but differ in scope and responsibilities.

What are popular job titles related to General Manager Marine Dealership jobs?

For General Manager Marine Dealership jobs, the most frequently searched job titles are:

Infographic showing various General Manager Marine Dealership job openings in the United States as of July 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $65,026 per year, or $31.3 per hour.

Marine DMS Sales Manager (FL Based)

Hialeah, FL • Remote

DX1 Platform
See more jobs at DX1 Platformexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Job description

DMS Sales Manager, Marine Dealership Industry

Marine OEM experience and industry relationships are REQUIRED.

Location: Based in FL - Work from home
Travel: Approximately 10-15% for industry events, OEM meetings, customer visits, and/or team development.

Lead a High-Performing Sales Team in the Marine Industry

We're looking for an experienced Sales Manager to lead our Marine ZiiDMS (Dealer Management System) sales team. This is an exciting opportunity for a proven sales leader with deep industry expertise, established OEM relationships, and a passion for coaching sales professionals to exceed their goals.

In this role, you'll lead a team of Regional Sales Representatives focused on acquiring new dealership customers, while also serving as a strategic partner to major OEMs and industry stakeholders. You'll help shape sales strategy, develop talent, strengthen OEM partnerships, and drive continued growth across North America.

If you've successfully led software or technology sales teams within the marine dealership industry—and have the credibility and relationships to influence OEMs and dealers alike—we'd love to hear from you.

Position Responsibilities

  • Lead, coach, and develop a team of Regional Sales Representatives focused on new business acquisition.

  • Recruit, onboard, train, and mentor top-performing sales talent.

  • Establish sales objectives, monitor performance, and hold the team accountable for achieving revenue goals.

  • Develop and execute strategic sales plans designed to exceed company growth objectives.

  • Build, strengthen, and maintain executive-level relationships with OEM partners and other key industry organizations.

  • Partner with OEM representatives to identify new business opportunities and expand market presence.

  • Coach sales representatives through complex sales cycles, negotiations, and enterprise-level opportunities.

  • Analyze pipeline activity, forecast revenue, and ensure accurate opportunity management within Salesforce.

  • Monitor industry trends, competitive activity, and customer needs to identify new growth opportunities.

  • Collaborate with Marketing, Product, Customer Success, and Executive Leadership to improve sales effectiveness and customer experience.

  • Represent the company at industry trade shows, conferences, OEM meetings, and customer events.

  • Foster a high-performance, collaborative, and customer-focused sales culture.

Position Qualifications

  • Required: Marine industry experience with established OEM relationships.

  • Required: Experience managing or leading a B2B software, SaaS, DMS, ERP, CRM, or other enterprise technology sales team.

  • Proven success leading sales professionals to consistently exceed revenue goals.

  • Strong understanding of dealership operations and dealership management software.

  • Demonstrated experience selling complex technology solutions with long sales cycles.

  • Excellent coaching, leadership, and talent development skills.

  • Strong business acumen with the ability to develop and execute strategic sales initiatives.

  • Exceptional communication, presentation, negotiation, and relationship-building skills.

  • Experience working collaboratively across Sales, Marketing, Product, and Customer Success teams.

  • Highly organized with strong forecasting, pipeline management, and analytical skills.

  • Entrepreneurial mindset with the ability to thrive in a fast-paced, growth-oriented environment.

Position Requirements

  • Existing relationships with major Marine OEMs.

  • Experience using Salesforce or another CRM to manage pipeline, forecasting, and reporting.

  • Ability to inspire, motivate, and develop a geographically dispersed remote sales team.

  • Strong virtual leadership skills while also maintaining visibility through travel and customer engagement.

  • Ability to travel approximately 10-15%.

  • High level of professionalism, integrity, and customer focus.

Key Deliverables

  • Team Revenue Growth

  • New Dealer Acquisition

  • Sales Quota Attainment

  • Pipeline Growth and Forecast Accuracy

  • OEM Partnership Development

  • Sales Representative Performance and Retention

  • Customer Satisfaction

  • Market Expansion

Why Join Us?

You'll have the opportunity to lead an established sales organization in one of the most exciting segments of the dealership software industry. Your leadership will directly influence company growth while helping dealerships improve their operations through industry-leading technology solutions.

Benefits include medical, dental, vision, flexible spending account; 401k, matching up to 4% fully vested on day one of employment; paid vacation, company holidays and sick leave; corporate discount opportunities. This job posting will stay open until the position is filled or deemed to be no longer necessary.  

About DE

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products