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General Manager Broadcasting Jobs (NOW HIRING)

Socket.dev

President & General Manager

Salinas, CA · On-site

$225K - $275K/yr

At Hearst Television, we're not just about broadcasting--it's about storytelling, innovation, and serving the community. As the President & General Manager of our local television station and digital ...

Tribune Media

Vice President & General Manager

Peoria, IL · On-site

$185K/yr

Nexstar Media Inc, America's largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in Peoria ...

WOWK-TV

Vice President & General Manager

Peoria, IL · On-site

$185K/yr

Nexstar Media Inc, America's largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in Peoria ...

WOWK-TV

Vice President & General Manager

Lansing, MI · On-site

Nexstar Media, Inc., America's largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in ...

KHQA

$150K - $170K/yr

The right fit for this position will be an experienced and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community. The General Manager will ...

KHQA

Vice President\\General Manager

Kirksville, MO · On-site

$150K - $170K/yr

The right fit for this position will be an experienced and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community. The General Manager will ...

KHQA

General Manager & Director of Sales

Springfield, IL · On-site

$180K - $200K/yr

The right fit for this position will be an experienced and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community. The General Manager will ...

KHQA

$180K - $200K/yr

The right fit for this position will be an experienced and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community. The General Manager will ...

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General Manager Broadcasting information

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$34K

$65.6K

$100K

How much do general manager broadcasting jobs pay per year?

As of Sep 11, 2026, the average yearly pay for general manager broadcasting in the United States is $65,615.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $74,500.00 per year, depending on experience, location, and employer.

What does a general manager in broadcasting do?

A General Manager in Broadcasting oversees the overall operations of a radio or television station, including programming, sales, marketing, finance, and personnel. They are responsible for developing strategies to increase audience reach and profitability while ensuring compliance with industry regulations. General Managers also supervise department heads, manage budgets, and represent the station in the community. Their leadership ensures the station runs smoothly and meets its business objectives.

What are the key skills and qualifications needed to thrive as a general manager in broadcasting?

To excel as a General Manager in Broadcasting, you need strong leadership, business acumen, and a thorough understanding of media operations, typically supported by a degree in communications, business, or a related field. Familiarity with broadcast management software, audience analytics tools, and regulatory compliance systems is essential. Exceptional communication, strategic thinking, and the ability to motivate diverse teams are critical soft skills for this role. These competencies ensure effective station management, competitive programming, and sustained audience engagement in a rapidly evolving media landscape.

What are some common challenges faced by a general manager in broadcasting, and how can they be addressed?

General Managers in broadcasting often navigate challenges such as adapting to rapidly evolving technology, managing diverse teams across content, sales, and technical departments, and staying competitive in a dynamic media landscape. Building strong communication channels and fostering a collaborative culture are key to overcoming internal silos. Additionally, staying informed about industry trends and encouraging ongoing staff development helps ensure the station remains relevant and successful. Strategic planning and flexibility are essential to respond effectively to audience needs and regulatory changes.

What are popular job titles related to General Manager Broadcasting jobs?

For General Manager Broadcasting jobs, the most frequently searched job titles are:

Infographic showing various General Manager Broadcasting job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $65,615 per year, or $31.5 per hour.

President & General Manager

Salinas, CA • On-site

Socket.dev
Network Security • 1 - 10 employees
Learn more about Socket.devexternal

$225K - $275K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

Job description

At Hearst Television, we're not just about broadcasting—it's about storytelling, innovation, and serving the community. As the President & General Manager of our local television station and digital media platforms in Monterey/Salinas, CA (KSBW-TV), you'll lead the charge in advancing the mission of broadcasting excellence. The ideal candidate will harness exceptional strategic vision, drive revenue growth, and embody a deep understanding of the overarching possibilities of the broadcast industry. KSBW-TV, an esteemed NBC/ABC/Estrella affiliate, is committed to delivering top-quality news and robust community involvement.
Responsibilities:

  • Spearhead station success, driving accountability for news, programming, sales, marketing, and technology across all platforms.
  • Innovate short- and long-term strategies for revenue and audience engagement expansion.
  • Architect plans for revenue enhancement, tapping into core and emerging media opportunities.
  • Manage budgets with precision to ensure accurate forecasting and sustainable growth.
  • Cultivate community engagement to strengthen ties with advertisers, viewers, partners, and community leaders.
  • Develop team skills in a collaborative, innovative, and excellence-driven environment.
  • Uphold FCC regulations and industry standards while fortifying relationships with government and affiliate contacts.
  • In person attendance is required.

Qualifications:

  • 5-7 years of leadership experience within multimedia organizations or related fields.
  • Proven capability in nurturing high-performing, diverse teams and fostering a culture of excellence.
  • Demonstrated track record in strategic leadership, innovation, and attainment of organizational goals.
  • Astute critical thinking and data-informed decision-making skills.
  • Robust strategic, operational, and financial expertise.
  • Exemplary judgment, community engagement, and ethical standards.
  • Skilled planning and prioritization to achieve financial and strategic objectives.
  • Effective communicator and inclusive leader who unites diverse perspectives for a shared vision.

Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits:

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs

The estimated base salary range for this role is between $225,000 - $275,000.The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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