Gameplay Designer Jobs in California (NOW HIRING)

As a Principal Game Designer at RBKS AI (Ring, Blink, Key, Sidewalk), you will own the design vision for a new, innovative experience that brings AI-powered interactivity and engagement to Ring customers. Working alongside a focused team of product managers, engineers, and scientists, you will conceive and ship entirely new ways for customers to interact with their home security products - making the Ring app and devices easier, smarter, and more delightful to use every day.
We are looking for an entrepreneurial, inventive designer who thrives at the intersection of game design and AI-driven product experiences. You bring deep craft, high judgment, and the ability to inspire a cross-functional team around a bold creative vision. The ideal candidate is energized by ambiguity, passionate about designing for mass-market audiences, and excited to apply game design thinking to real-world home security and safety contexts.
Key job responsibilities
- Lead the definition, design, and delivery of innovative AI-powered interactive experiences within the Ring app and connected device ecosystem
- Design core engagement loops, onboarding journeys, and habit-forming interaction patterns that make Ring products more intuitive and rewarding for everyday customers
- Collaborate with applied science and engineering teams to integrate player-facing AI features - personalization, adaptive content, and intelligent context-aware interactions - into the product experience
- Lead design sprints, prototype reviews, and rapid iteration cycles; use qualitative research and quantitative signals to validate and continuously refine experiences
- Develop high-quality design documentation - concept papers, systems designs, interaction flows, and feature specs - that serve as the source of truth for cross-functional teams
- Create buy-in for the design vision both internally and with key partner organizations; champion the customer perspective across product, engineering, marketing, and operations
- Anticipate bottlenecks, manage trade-offs between customer experience and technical constraints, and keep complex initiatives on track
- Proactively identify and resolve strategic or creative blockers that may impair the team's ability to meet its vision, schedule, or quality goals
- Mentor and elevate design craft across the team; help establish best practices for AI-driven interactive design at Amazon
BASIC QUALIFICATIONS
- 10+ years of Games Industry (supporting title Development, Release, or Live Ops) experience
- Experience in a broad range of software design approaches and common UX patterns.
- Experience owning and leading significant projects from concept to deployment
- Experience in process design and documentation
- Experience leading cross-functional teams to establish strong partnerships with demonstrable results
- Bachelor's degree in a relevant field or equivalent work experience
- Experience working directly with engineering and science teams on feature development and trade-off decisions
PREFERRED QUALIFICATIONS
- Experience designing player-facing AI features such as adaptive content, personalization engines, intelligent recommendations, or dynamic interaction systems
- Experience working with applied science or machine learning teams to ship AI-driven product features at scale
- Experience in project management methodologies, business analysis, or process improvement
- Passion for emergent technologies, home automation, and new paradigms in human-computer interaction
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Hawthorne - 134,500.00 - 235,500.00 USD annually