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As a Senior Advisor, Marketing Insights, you will lead high-impact primary research initiatives that inform marketing, brand, communications, and fundraising strategies. This role combines advanced market research expertise, strategic consulting, storytelling, and project leadership to translate data into actionable insights for executive leadership and key business partners.

You will oversee the full research lifecycle, from study design and vendor management to analysis, reporting, and recommendations, while serving as a trusted advisor across the organization.

The Marketing Insights Center of Excellence (MICOE) serves as a strategic partner to enterprise stakeholders, delivering consumer and donor insights that strengthen brand relevance, deepen audience engagement, and drive organizational growth.

• Lead the design, execution, analysis, and reporting of complex qualitative and quantitative market research studies.
• Manage multiple high-priority research initiatives that support brand, fundraising, marketing, communications, and audience growth strategies.
• Develop and oversee strategic research programs, including:
  • Brand health tracking
  • Audience segmentation
  • Creative, concept, and message testing
  • Donor and consumer behavior studies
• Present research findings and strategic recommendations to Executive Leadership, senior stakeholders, and Board-level audiences.
• Partner with internal teams to identify business challenges and develop research approaches that inform decision-making.
• Serve as an internal subject matter expert on survey design, sampling methodologies, panel management, weighting techniques, and advanced analytics.
• Integrate insights from multiple data sources to develop comprehensive business recommendations and future research roadmaps.
• Apply advanced research methodologies including conjoint analysis, choice-based conjoint, MaxDiff, ethnography, online communities, usability testing, and emotion-based research techniques.
• Leverage statistical tools such as SPSS and explore emerging applications of AI and machine learning to enhance research capabilities.
• Monitor cultural, consumer, and economic trends to identify opportunities and inform long-term business strategy.
• Create compelling executive-level presentations that translate complex data into actionable and engaging business stories.
• Build and maintain strong partnerships with research vendors, agencies, and internal stakeholders.
• Support budget planning, vendor management, invoice processing, and project cost reconciliation.
• Mentor team members and contribute to talent development, succession planning, and research best practices across the organization.

• Master's degree in Marketing Research, Business Administration, Statistics, Data Science, Marketing, or a related field, or the equivalent.
• 12+ years of progressive experience in market research, consumer insights, analytics, or a related insights function.
• Advanced expertise in qualitative and quantitative research methodologies, including segmentation, tracking studies, concept testing, and brand equity research.
• Strong analytical skills with experience using SPSS or comparable statistical analysis software.
• Demonstrated experience translating complex research findings into clear business recommendations for senior executives.
• Proven ability to lead enterprise-wide research initiatives and manage multiple projects simultaneously.
• Exceptional communication, presentation, stakeholder management, and consulting skills.
• Strong project management skills with experience managing external research partners and agencies.

• Experience applying AI and machine learning solutions within research, analytics, or insight generation.
• Experience supporting nonprofit, fundraising, healthcare, or mission-driven organizations.
• Knowledge of advanced methodologies including conjoint analysis, MaxDiff, behavioral science, ethnography, and customer experience research.