Paid Media Analyst I
Fort Smith, AR · On-site
... Full-Time Job ID 29423 Share this job The Paid Media Analyst oversees and manages paid media ... Proficient in standard PPC ad platforms, such as Google Ads, Microsoft Ads, Meta Ads, or similar.
Paid Media Analyst I
Fort Smith, AR · On-site
... Full-Time Job ID 29423 Share this job The Paid Media Analyst oversees and manages paid media ... Proficient in standard PPC ad platforms, such as Google Ads, Microsoft Ads, Meta Ads, or similar.
Full Time Meta information
What does a full time Meta employee do?
A Full Time Meta employee works at Meta (formerly Facebook) in a variety of roles such as engineering, product management, design, or business operations. Their responsibilities depend on their specific position but typically involve collaborating with teams to develop and improve Meta's products and services, such as Facebook, Instagram, WhatsApp, and Oculus. Full time employees often receive benefits like health insurance, paid time off, and professional development opportunities. Meta encourages a fast-paced, innovative environment where employees contribute to large-scale technology projects impacting billions of users.
What are the key skills and qualifications needed to thrive as a full time Meta employee?
To thrive as a full-time employee at Meta, you typically need strong technical expertise in your field (such as software engineering, data analysis, or product management), supported by a relevant degree or equivalent experience. Familiarity with tools like Python, React, SQL, and Meta's internal platforms, as well as relevant certifications, is often expected. Exceptional problem-solving, communication, and collaboration skills help employees stand out in Meta's fast-paced and innovative environment. These skills and qualifications are crucial for contributing effectively to Meta's ambitious projects and working seamlessly within diverse global teams.
What are some common challenges full time employees at Meta may face when adapting to the company's fast-paced environment?
Full-time employees at Meta often encounter a rapid pace of innovation and high expectations for impact, which can be both exciting and challenging. Balancing multiple projects, adapting to frequent changes in priorities, and collaborating across diverse, global teams are common aspects of the role. New hires may need time to adjust to Meta's open feedback culture and data-driven decision-making processes, but the company provides extensive support and resources to ensure successful onboarding and continuous professional growth.
What is the difference between Full Time Meta vs Full Time Data Analyst?
| Aspect | Full Time Meta | Full Time Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in related field, experience with social media platforms | Bachelor's degree in statistics, mathematics, or related field; proficiency in data analysis tools |
| Work Environment | Office-based, collaborative teams, digital media focus | Office or remote, analytical and reporting tasks, tech-driven environment |
| Employer & Industry Usage | Tech and social media companies, digital marketing | Corporations, marketing agencies, data-driven industries |
Full Time Meta roles typically focus on social media management and digital marketing within tech companies, requiring skills in social platforms and content strategy. Full Time Data Analyst positions emphasize data interpretation, reporting, and analytics skills. Both roles often require similar educational backgrounds but differ in daily tasks and industry focus.
Does full time Meta offer fully remote jobs?
Full-time roles at Meta can be available as fully remote positions, depending on the specific job and team. The company has adopted flexible work policies, allowing many employees to work remotely or in hybrid arrangements, especially for roles involving digital skills and collaboration tools. Candidates should review individual job postings for remote work options and requirements.
What are the most commonly searched types of Meta jobs in Arkansas?
The most popular types of Meta jobs in Arkansas are:
What are popular job titles related to Full Time Meta jobs in Arkansas?
For Full Time Meta jobs in Arkansas, the most frequently searched job titles are:
What job categories do people searching Full Time Meta jobs in Arkansas look for?
The top searched job categories for Full Time Meta jobs in Arkansas are:
ArcBest rating
8.5
Based on 23 frontline employees who took The Breakroom Quiz
14th of 366 rated logistics
Job description
Summary
Location
Fort Smith, AR - Planters Road Campus
Workspace
On-Campus
Pay Type
Salary, Full-Time
Job ID
29423
Share this job
Job Description
The Paid Media Analyst oversees and manages paid media campaigns to align the organization's $25M+ advertising investment with the objectives and key results defined by executive leadership. This position works with members of Customer Experience and other internal departments to enable the execution of paid media strategies that support customer, capacity, and acquisition goals. The Paid Media Analyst is responsible for sharing business knowledge and results with the team's third-party agencies and partners to direct the focus and execution of those teams. This position is an expert in digital advertising tactics and platforms, staying up to date with the latest capabilities.
Responsibilities
Requirements
Education:
Other Details
Work Hours:
About Us
ArcBest® (Nasdaq: ARCB) is a multibillion-dollar integrated logistics company that helps keep the global supply chain moving. Founded in 1923 and now with 14,000 employees across 250 campuses and service centers, the company is a logistics powerhouse, using its technology, expertise and scale to connect shippers with the solutions they need - from ground, air and ocean transportation to fully managed supply chains. ArcBest has a long history of innovation that is enriched by deep customer relationships. With a commitment to helping customers navigate supply chain challenges now and in the future, the company continues to invest in purpose-built technology such as ArcBest View™, its digital logistics platform that brings quoting, booking, shipment visibility and reporting into one connected experience.
Location
Fort Smith, AR - Planters Road Campus
Workspace
On-Campus
Pay Type
Salary, Full-Time
Job ID
29423
Share this job
Job Description
The Paid Media Analyst oversees and manages paid media campaigns to align the organization's $25M+ advertising investment with the objectives and key results defined by executive leadership. This position works with members of Customer Experience and other internal departments to enable the execution of paid media strategies that support customer, capacity, and acquisition goals. The Paid Media Analyst is responsible for sharing business knowledge and results with the team's third-party agencies and partners to direct the focus and execution of those teams. This position is an expert in digital advertising tactics and platforms, staying up to date with the latest capabilities.
Responsibilities
- Define and implement paid search and display advertising strategies that align with business goals, objectives, and key results.
- Maintain partnerships with third-party agencies and vendors.
- Analyze in-platform and in-house database metrics to inform changes to strategies and investments.
- Track, tweak, and evaluate paid search strategies.
- Track and report on paid search and display advertising analytics.
- Communicate paid media campaign progress with the paid media and other digital marketing teams.
- Optimize advertising spend on paid search to increase return on investment.
- Optimize advertising audience targeting in all display and social advertising platforms to increase return on investment.
- Track and analyze growth against revenue.
- Provide research and updates on the details and intricacies of search engines.
- Build strategies for ad group and landing page testing and optimization initiatives.
- Monitor and report on ad group and landing page testing against lead and revenue generation.
- Manage keyword bid-management through Google Ads, Microsoft Ads, and Search Ads 360.
- Manage audience targeting management through Google Ads, Microsoft Ads, Display Video 360, LinkedIn Campaign Manager, Meta Ads, Demandbase, and other advertising platforms.
- Identify and implement system improvement needs.
- Collaborate with internal and external personnel to ensure completion of designated projects.
- Partner with department leadership to implement improvements.
- Work independently utilizing discretion on all activities.
- Other duties and projects, as assigned.
Requirements
Education:
- Bachelor's Degree in Marketing or related field, preferred
- 4 years experience in paid media, preferred
- Proficient in Microsoft Office Suite.
- Proficient in standard PPC ad platforms, such as Google Ads, Microsoft Ads, Meta Ads, or similar. Upon Hire, required
- Google Analytics Certification within 120 Days, required
- Google Ads Search and Display Certifications within 120 Days, required
- Business Analytics
- Business Orientation
- Display Advertising
- Managing Multiple Priorities
- Performance Management
- Problem Solving
- Search Engine Marketing(SEM)
- Social Media Management
Other Details
Work Hours:
- Generally, 8:00 am - 5:00 pm Monday through Friday with occasional irregular hours depending on workload.
- Minimal (0%-25%)
- This is a salary position paid biweekly.
About Us
ArcBest® (Nasdaq: ARCB) is a multibillion-dollar integrated logistics company that helps keep the global supply chain moving. Founded in 1923 and now with 14,000 employees across 250 campuses and service centers, the company is a logistics powerhouse, using its technology, expertise and scale to connect shippers with the solutions they need - from ground, air and ocean transportation to fully managed supply chains. ArcBest has a long history of innovation that is enriched by deep customer relationships. With a commitment to helping customers navigate supply chain challenges now and in the future, the company continues to invest in purpose-built technology such as ArcBest View™, its digital logistics platform that brings quoting, booking, shipment visibility and reporting into one connected experience.
About ArcBest
Sourced by ZipRecruiter
Industry
Transportation and warehousing
Company size
10,000+ Employees
Headquarters location
Fort Smith, AR, US