... web properties, focusing on user experience (UX) and conversion rate optimization (CRO) to ... Development Offerings * Pet Insurance * Hospital Indemnity and Critical Illness Insurance
... web properties, focusing on user experience (UX) and conversion rate optimization (CRO) to ... Development Offerings * Pet Insurance * Hospital Indemnity and Critical Illness Insurance
... freelancer management AI workflows for: Content Design Ideation Automation Production scalingWho ... Web platforms (Buddy, Shopify, or similar) UX, CRO, funnels, and conversion optimization SEO, ...
Quick apply
... freelancer management AI workflows for: Content Design Ideation Automation Production scalingWho ... Web platforms (Buddy, Shopify, or similar) UX, CRO, funnels, and conversion optimization SEO, ...
Freelance Web Development information
See Michigan salary details
$20.74 - $22.25
7% of jobs
$22.25 - $23.75
9% of jobs
$24.99 is the 25th percentile. Wages below this are outliers.
$23.75 - $25.26
10% of jobs
$25.26 - $26.76
9% of jobs
$26.76 - $28.27
9% of jobs
The median wage is $29.23 / hr.
$28.27 - $29.77
7% of jobs
$29.77 - $31.28
0% of jobs
$31.28 - $32.78
0% of jobs
$32.78 - $34.28
10% of jobs
$35.27 is the 75th percentile. Wages above this are outliers.
$34.28 - $35.79
19% of jobs
$35.79 - $37.29
19% of jobs
$20
$30
$37
How much do freelance web development jobs pay per hour?
As of Jun 26, 2026, the average hourly pay for freelance web development in Michigan is $30.38, according to ZipRecruiter salary data. Most workers in this role earn between $25.14 and $35.62 per hour, depending on experience, location, and employer.
What is freelance web development?
Freelance web development is the practice of working independently to design, build, and maintain websites or web applications for clients on a project or contract basis, rather than as a full-time employee of a single organization. Freelance web developers often work remotely and manage multiple clients, offering services such as website creation, site updates, troubleshooting, and optimization. This career path offers flexibility in choosing clients and projects, but also requires self-management, marketing, and business skills.
What are some common challenges freelance web developers face when working with clients, and how can these be managed?
Freelance web developers often encounter challenges like managing client expectations, scope creep, and clear communication regarding project requirements and deadlines. To handle these effectively, it's important to set clear contracts, maintain regular updates, and use project management tools to track progress. Establishing a transparent workflow and confirming milestones in writing can help avoid misunderstandings and ensure smooth collaboration. Developing strong communication and negotiation skills will also help you build long-term, successful client relationships.
What are the key skills and qualifications needed to thrive as a Freelance Web Developer, and why are they important?
To thrive as a Freelance Web Developer, you need strong proficiency in programming languages such as HTML, CSS, JavaScript, and at least one backend language, often supported by a relevant degree or portfolio. Familiarity with frameworks (like React or Angular), version control systems (such as Git), and web hosting platforms is typically required. Excellent communication, time management, and client relationship skills set standout freelancers apart. These capabilities are crucial for delivering high-quality projects independently and building a reliable client base.
What are the most commonly searched types of Web Development jobs in Michigan? The most popular types of Web Development jobs in Michigan are:
What are popular job titles related to Freelance Web Development jobs in Michigan? For Freelance Web Development jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Freelance Web Development jobs in Michigan look for? The top searched job categories for Freelance Web Development jobs in Michigan are:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 25 days ago
Job description
Summary
The Manager, Integrated Marketing amp; Demand Generation is a high-impact role responsible for the strategic intersection of brand storytelling and revenue growth. This individual will architect and manage the full-funnel B2B marketing engine for Harbor’s four business segments: Harbor Retail, Harbor Digital, Harbor Convenience, and Harbor Casework. The mission is to design cohesive, omnichannel campaigns that build brand equity while aggressively driving Sales Qualified Leads (SQLs) through a sophisticated mix of inbound and outbound initiatives. The ideal candidate is a "full-stack" marketing leader who enjoys pivoting seamlessly between high-level creative strategy and deep-funnel data analytics, with the ability to ensure all marketing activities are strategically aligned and focused on measurable ROI.
The Manager, Integrated Marketing amp; Demand Generation is a high-impact role responsible for the strategic intersection of brand storytelling and revenue growth. This individual will architect and manage the full-funnel B2B marketing engine for Harbor’s four business segments: Harbor Retail, Harbor Digital, Harbor Convenience, and Harbor Casework. The mission is to design cohesive, omnichannel campaigns that build brand equity while aggressively driving Sales Qualified Leads (SQLs) through a sophisticated mix of inbound and outbound initiatives. The ideal candidate is a "full-stack" marketing leader who enjoys pivoting seamlessly between high-level creative strategy and deep-funnel data analytics, with the ability to ensure all marketing activities are strategically aligned and focused on measurable ROI.
Essential Duties and Responsibilities
Develop and execute multi-channel strategies that synchronize email, ABM, Social (LinkedIn), PPC, SEO and other initiatives to move prospects through top-of-funnel awareness and mid-funnel conversion to achieve integrated campaign architecture
Develop and execute multi-channel strategies that synchronize email, ABM, Social (LinkedIn), PPC, SEO and other initiatives to move prospects through top-of-funnel awareness and mid-funnel conversion to achieve integrated campaign architecture
Define the unique value propositions for Retail, Digital, Convenience, and Casework, ensuring a consistent Harbor "Master Brand" voice while tailoring technical messaging to specific B2B personas. Eg: Websites, Social, Tradeshows, 1 Pagers, Brochures etc., owning segment messaging and positioning
Build and optimize the lead lifecycle from cold awareness to "Sales Ready," maintaining a rigorous focus on MQL-to-SQL conversion rates and pipeline velocity, managing the demand funnel
Lead the strategic direction for high-value assets—including Vlogs, case studies, and whitepapers—ensuring content is both a brand-builder and a lead-capture tool, overseeing the entire content ecosystem
Direct the evolution of all five web properties, focusing on user experience (UX) and conversion rate optimization (CRO) to transform websites into high-performing sales tools, owning the web experience and strategy
Partner with Sales to identify and penetrate "Must-Win" enterprise accounts using personalized digital and physical marketing plays to provide account-based marketing (ABM)
Monitor and manage the approved financial spend for initiatives and projects, ensuring intended ROI is met and , providing the Executive Creative Director with monthly reports on Customer Acquisition Cost (CAC), Marketing-Sourced Revenue, and channel performance
Limited travel will be required to Harbor’s Grand Haven headquarters approximately one time per quarter, or as business need demands it requiring a valid drivers license and satisfactory driving record
Other duties may be assigned at any time
Education and/or Experience
Bachelor’s degree in Marketing, Business, Communications or a related field (MBA preferred)
8-10+ years of progressive B2B marketing experience required, with 2+ years in a strategic leadership role within manufacturing, technology, or complex services environment strongly preferred
Demonstrated success in scaling a $50M+ company toward $100M through integrated demand generation strategies
Deep experience with Marketing Automation (e.g., Zoho, HubSpot, Marketo, or Pardot) and CRM systems (Zoho or Salesforce)
Experience managing external agencies and freelancers is required, with experience managing marketing operations or creative specialists directly, strongly preferred
Must be a self-starter, able to independently move projects forward, prioritize tasks, and meet deadlines
Benefits and Perks
We're committed to providing competitive, affordable benefits to support our employees and their families. Our compensation packages are market-based, and if you're hired at Harbor your compensation will be determined considering factors such as skills, education, and experience. We believe a strong benefits and compensation package is essential for employee well-being and financial security.
Full-time employee benefits include the following:
We're committed to providing competitive, affordable benefits to support our employees and their families. Our compensation packages are market-based, and if you're hired at Harbor your compensation will be determined considering factors such as skills, education, and experience. We believe a strong benefits and compensation package is essential for employee well-being and financial security.
Full-time employee benefits include the following:
- Free primary and preventive healthcare for eligible employees and their dependents, offered onsite and virtually!
- Two affordable healthcare coverage (Medical, Vision, Dental, RX) plan options, one of which has a $0 employee premium contribution for employees and all of their dependents
- Health Savings Account for those enrolled in our HDHP Medical Plan Option, with company funding and matching contribution
- Flexible Spending Account for those enrolled in our Core PPO Medical Plan
- 401k retirement savings plus company match
- Paid Parental Leave
- Paid time off, including up to 12 paid holidays per year depending on your schedule
- Paid Life Insurance, AD amp;D, and Disability Benefits
- Generous Bereavement Leave
- Employee Assistance Program
- Wellness Initiatives
- Anniversary Milestone Awards
- Tuition Reimbursement
- Learning amp; Development Offerings
- Pet Insurance
- Hospital Indemnity and Critical Illness Insurance
About Harbor Industries
Sourced by ZipRecruiter
Company size
201 - 500 Employees
Headquarters location
Grand Haven, MI, US
Year founded
1959