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Freelance Web Content Manager Jobs (NOW HIRING)

Appian Corporation

Web Content Manager

Mclean, VA · On-site

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end ...

Ercot

Web Content Manager

Taylor, TX

JOB SUMMARY The Web Content Manager provides a broad range of support to the market and the organization across ERCOT's digital presence. This includes ERCOT.com and other ERCOT websites, the ERCOT ...

Veterans Sourcing Group

Be Seen First

Web Content Manager

New York, NY · On-site

$55 - $58/hr

Web Content Manager LOCATION: New York, NY Main Skills: Website content management, Contentful CMS, Powerpoint, web publishing and content marketing We are looking for an experienced Website Content ...

Apex Informatics

Web Content Manager

Sunnyvale, CA · On-site

Web Content Manager (AEM/CMS) Location: Sunnyvale, CA (Hybrid) (Tuesday, Wednesday and Thursday - 3 days onsite) Duration: 6+ month's contract (Possible Extension) Must have skills: CMS Adobe ...

Arrivia

Web Content Manager

Scottsdale, AZ · On-site

arrivia is seeking an experienced, results-driven Web Content Manager to join our team. This role sits at the vital intersection of marketing creativity and technical execution. We are looking for a ...

Arrivia

Web Content Manager

Scottsdale, AZ · On-site +1

arrivia is seeking an experienced, results-driven Web Content Manager to join our team. This role sits at the vital intersection of marketing creativity and technical execution. We are looking for a ...

brs

Web Content Assistant

Millington, TN

This position is responsible for assisting the Web Content Manager in ensuring continuous operation of the website to serve the information needs of both internal and external users. This position ...

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Freelance Web Content Manager information

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$26.5K

$83.4K

$129K

How much do freelance web content manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for freelance web content manager in the United States is $83,358.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $97,500.00 per year, depending on experience, location, and employer.

What are some common challenges Freelance Web Content Managers face when coordinating with multiple clients and teams remotely?

Freelance Web Content Managers often juggle several projects at once, each with unique brand guidelines, goals, and stakeholders. A common challenge is maintaining clear and consistent communication across different client teams, especially when working with varying project management tools and schedules. Staying organized, setting expectations early, and using collaborative platforms can help ensure content is delivered on time and meets each client's objectives. Time management and adaptability are key, as priorities can shift quickly in a freelance environment.

What are the key skills and qualifications needed to thrive as a Freelance Web Content Manager, and why are they important?

To thrive as a Freelance Web Content Manager, you need expertise in content strategy, SEO, copywriting, and a strong understanding of digital marketing, often backed by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, SEO tools such as SEMrush or Ahrefs, and basic HTML/CSS knowledge are typically required. Exceptional organizational skills, attention to detail, and the ability to collaborate and communicate effectively with clients set top professionals apart. These skills ensure the creation, optimization, and delivery of high-quality web content that drives engagement and meets client goals.

What does a Freelance Web Content Manager do?

A Freelance Web Content Manager is responsible for creating, editing, and managing digital content on websites for various clients. They ensure that the website's content is accurate, engaging, and aligned with the client’s brand and goals. Their duties often include coordinating with writers, designers, and developers, implementing SEO strategies, and using content management systems (CMS) like WordPress or Drupal. As freelancers, they work independently and may manage multiple clients or projects simultaneously.

What is the difference between Freelance Web Content Manager vs Freelance Content Writer?

AspectFreelance Web Content ManagerFreelance Content Writer
Primary RoleOversees website content strategy, manages content teams, and ensures content aligns with brand goals.Creates written content for websites, blogs, and marketing materials.
Skills & CredentialsContent management systems, SEO, project management, communication skills.Strong writing, SEO knowledge, research skills.
Work EnvironmentRemote or client sites, often collaborating with designers and developers.Primarily remote, focused on writing tasks.
Industry UsageUsed by digital marketing agencies, companies with online presence.Used across marketing, publishing, and media industries.

While both roles involve content creation, a Freelance Web Content Manager focuses on managing and strategizing website content, whereas a Freelance Content Writer primarily produces written material. The manager role requires additional skills in content planning and technical tools, making it broader in scope.

More about Freelance Web Content Manager jobs
What cities are hiring for Freelance Web Content Manager jobs? Cities with the most Freelance Web Content Manager job openings:
What are the most commonly searched types of Web Content Manager jobs? The most popular types of Web Content Manager jobs are:
What states have the most Freelance Web Content Manager jobs? States with the most job openings for Freelance Web Content Manager jobs include:
What job categories do people searching Freelance Web Content Manager jobs look for? The top searched job categories for Freelance Web Content Manager jobs are:
Freelance Web Content Manager jobs near you
Infographic showing various Freelance Web Content Manager job openings in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $83,358 per year, or $40.1 per hour.
Web Content Manager

Web Content Manager

Appian Corporation

Mclean, VA • On-site

Other

Posted 17 days ago

Job description

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:
  • Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
  • Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
  • Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
  • Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
  • Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
  • Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
  • Manage the web component library within the CMS, ensuring technical stability and consistency.
  • Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
  • Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
  • Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
  • Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
  • Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
  • Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
  • Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.
Qualifications:
  • 7+ years of related experience in web content management, with a strong focus on the B2B sector.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
  • Strong understanding of how design systems power modern web architecture.
  • Proven experience managing complex stakeholder environments and streamlining web production workflows.
  • Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
  • Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
  • Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

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