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The Marketing Operations Manager leads the execution, deployment, and operational management of marketing initiatives across channels and platforms. This role owns day-to-day campaign implementation, including email builds, workflow setup, content scheduling, production coordination, reporting preparation, vendor coordination, and execution logistics for campaigns, outreach, events, recruiting initiatives, and local marketing efforts. This position partners closely with the Campaign Marketing Manager, internal stakeholders, and external resources to ensure campaigns are built accurately, launched on time, and maintained effectively across systems and channels.ResponsibilitiesReasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Campaign Execution & Workflow Management

• Lead the execution of marketing campaigns across assigned channels by translating campaign briefs into clear production plans, timelines, tasks, and deliverables.
• Manage campaign setup, task coordination, launch readiness, and follow-through to ensure marketing initiatives are completed accurately and on schedule.

Email Marketing & Automation Execution

• Build, test, schedule, and deploy marketing emails, automated workflows, lists, forms, and nurture campaigns within marketing platforms.
• Support segmentation execution, QA processes, send readiness, and troubleshooting to ensure effective delivery and platform accuracy.

Content Production & Deployment

• Draft and adapt marketing content for channel execution, including emails, social copy, landing page updates, event communications, outreach messages, and workflow content.
• Partner with content contributors and freelance creative resources to move assets from concept to completion and deployment. Execute graphic design needs as needed and as work volume allows.

Content Calendar Management

• Own the day-to-day maintenance of the marketing content calendar by updating deadlines, deliverables, launch dates, channel schedules, and production status.
• Ensure campaign details remain organized, current, and visible for team coordination and execution.

Social Media Scheduling & Publishing

• Manage social media scheduling, publishing, and execution across platforms in alignment with campaign plans and brand standards.
• Coordinate copy, creative assets, approvals, and posting timelines to support consistent channel activity.

Event, Outreach, & Logistics Coordination

• Execute the operational needs for events, trade shows, community outreach, recruiting initiatives, and local activations, including communication sends, follow-up tracking, material ordering, shipping coordination, and delivery timelines.
• Ensure all logistical components are completed to support successful campaign and event execution.

Reporting Preparation & Marketing Data Management

• Own campaign reporting preparation by pulling data, maintaining tracking processes, organizing dashboards, and validating performance inputs across platforms.
• Ensure reporting is timely, accurate, and usable for strategic review and optimization.

Vendor Coordination, Quality Assurance, & System Support

• Coordinate with freelance designers, vendors, and internal contributors to keep projects moving through production.
• Perform quality assurance checks on emails, workflows, links, assets, scheduling, and campaign setups while maintaining strong operational standards across marketing systems.

Other Duties
Please note, this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Required SkillsRequired Competencies, Education, and Experience

• Minimum of three years of marketing experience
• Experience executing multi-channel campaigns across email, social, and digital platforms
• Strong writing, editing, organization, and project management skills
• Experience building emails, workflows, lists, and reporting within marketing technology platforms
• High attention to detail with strong quality assurance and deadline management skills
• Ability to manage multiple projects, stakeholders, and execution timelines simultaneously

Preferred Competencies, Education, and Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Healthcare, multi-location, franchise, or service-based marketing experience preferred
• Experience with HubSpot, Salesforce, social scheduling tools, and campaign reporting dashboards preferred
• Experience managing vendors, freelancers, or creative production workflows preferred

Position Type/Expected Hours of Work
This is a full-time position, Monday through Friday. Occasional evening and weekend work may be required as job duties demand.
Travel
Minimal travel may be required for this position.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is largely a sedentary role; however, some filing may be required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.
Disclaimer
The above statements reflect general functions of this job and shall not be construed as a detailed description of all work requirements inherent in this job. The immediate supervisor may elaborate on or add to the above list if the duties come within the employee’s realm of responsibility.
Hopebridge is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws.
Employment remains contingent upon successfully completing any required employment checks, including a criminal background check, DCS check, or any others, as required by company policy or law.