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Freelance Search Engine Evaluator Jobs (NOW HIRING)

FreeUp

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How much do freelance search engine evaluator jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for freelance search engine evaluator in the United States is $27.03, according to ZipRecruiter salary data. Most workers in this role earn between $18.03 and $37.50 per hour, depending on experience, location, and employer.

What is a freelance search engine evaluator?

A Freelance Search Engine Evaluator is a remote, part-time role where individuals assess search engine results for relevance, accuracy, and quality. Evaluators follow specific guidelines to rate search queries, webpages, and ads to improve search engine algorithms. The job requires analytical skills, attention to detail, and familiarity with current internet trends. No prior experience is usually needed, but fluency in the required language and passing an initial qualification test are necessary. This role offers flexible hours but is often project-based with no long-term guarantees.

What skills and qualifications are needed to thrive as a freelance search engine evaluator?

To thrive as a Freelance Search Engine Evaluator, you need strong analytical skills, attention to detail, and proficiency in written English, often supported by a high school diploma or equivalent. Familiarity with web browsers, search engines, online research tools, and proprietary rating platforms is typically required for this role. Excellent time management, self-motivation, and the ability to follow detailed guidelines make candidates stand out. These skills and qualities are vital for consistently delivering high-quality, unbiased results in a remote, deadline-driven environment.

What does a typical workday look like for a freelance search engine evaluator?

As a Freelance Search Engine Evaluator, your typical day involves reviewing search engine results, evaluating their relevance and quality using specific company guidelines, and providing detailed feedback through an online platform. Most of the work is done independently and remotely, allowing you to set a flexible schedule based on your availability, though there are usually minimum weekly hour requirements. You may encounter repetitive tasks and must maintain focus and consistency across assignments, but the position can be ideal for those who value autonomy and variety in their daily tasks. While collaboration is minimal, you may occasionally communicate with project managers or participate in briefings to ensure you are updated on any changes to evaluation guidelines. Over time, strong performance in this role can lead to opportunities for additional projects or more advanced roles within the company.

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Freelance Search Engine Evaluator jobs near you
Infographic showing various Freelance Search Engine Evaluator job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, 20% Part Time, and 5% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $56,225 per year, or $27 per hour.

Lead Search Engine Optimization

Harley-Davidson

Milwaukee, WI • On-site

Full-time, Part-time

Medical, Retirement

Re-posted 6 days ago

Job description

Auto req ID: 56782
Title: Lead Search Engine Optimization
Job Function: Digital
Location: JUNEAU
Workplace Category: Onsite
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
Shift: SHIFT1
In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?
Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as a Lead Search Engine Optimization.
Job Summary
The Lead, Search Engine Optimization (Search Everywhere Optimization) defines and advances Harley-Davidson's enterprise search strategy across SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AIO (AI Optimization).
This role serves as a senior subject matter expert within Digital Products & Experiences (DPX), shaping how Harley-Davidson is discovered across traditional search engines, AI-driven platforms, answer engines, and emerging search ecosystems.
The Lead partners across Digital Product, Engineering, Marketing, Content, Analytics, and eCommerce to embed search into product, content, and experience design, enabling scalable and future-ready organic growth.
Key Responsibilities
  • Guide enterprise search direction across SEO, GEO, AEO, and AIO, leveraging agency expertise and internal priorities
  • Translate agency strategy into clear priorities, roadmaps, and execution requirements across Digital Products & Experiences
  • Establish best practices and standards for search optimization across teams
  • Act as the internal point of alignment across Product, Content, and Analytics teams
  • Ensure search is embedded in product launches, campaigns, and digital experiences

Technical SEO
  • Ensure organic health of web properties by maintaining crawlability, indexability, and site performance
  • Lead and interpret technical SEO, GEO, AEO, AIO audits, including site speed, internal and external linking, schema, sitemaps, and robots.txt
  • Partner with Product and Engineering teams to prioritize and deliver SEO-related development work
  • Oversee deployment of SEO/AIO-driven technical enhancements across the site

Content & On-Page SEO
  • Own keyword strategy, demand analysis, and content gap identification
  • Drive long-form content creation and refresh initiatives based on consumer search intent
  • Oversee on-page optimizations, including metadata, copy blocks, internal linking, and page targeting
  • Support product launches, campaigns, and seasonal initiatives with SEO/AIO recommendations and execution

Tools, Vendors & Agency Management
Manages the SEO agency of record and external partners responsible for technical audits, content authoring, and SEO execution. Owns budget, forecasting, and ongoing evaluation of SEO tools and contracted services.
Primary platforms and technologies include:
  • Conductor - Enterprise SEO and visibility analysis platform for monitoring performance and identifying opportunities
  • SEMrush - Keyword research, competitive analysis, SERP, AI LLMs monitoring
  • Screaming Frog - Technical site crawling and SEO/AIO diagnostics
  • Google Search Console - Monitoring indexing status and organic search performance
  • Adobe Analytics - Measurement of organic traffic, user behavior, and downstream business impact

Partners closely with Digital Product, Engineering, Analytics, and Content teams to translate insights into delivered site improvements.
Business Impact
  • Drives one of the largest sources of net-new traffic and demand to H-D.com
  • Enables multi-million-dollar contribution to traffic, lead generation, and eCommerce revenue
  • Establishes durable SEO/AIO foundations that support long-term growth and marketing efficiency including for newly emerging Conversational AI

Education Requirements
  • High School Diploma or Equivalent Required

Experience Requirements
This position typically requires a minimum of 8 years of relevant experience. In addition, the successful candidate will have demonstrated the following:
  • Strong expertise in SEO strategy, technical SEO, and content optimization
  • Experience managing SEO agencies, vendors, and enterprise SEO tools
  • Proven ability to translate data and search insights into actionable business recommendations
  • Strong cross-functional collaboration skills with Technical, Product, and Marketing partners
  • Experience operating in complex, enterprise digital ecosystems

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.
Applicants must be currently authorized to work in the United States.
Direct Reports: No
Travel Required: 0 - 10%
Pay Range: $115,500 - $184,900
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is eligible for domestic relocation assistance (within posted country)

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