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Manage overflow freelance developers and designers to meet campaign deadlines. Vet and onboard new ... Exposure to performance media strategy (Google Ads, Meta, programmatic) and campaign reporting.

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How much do freelance programmatic trader jobs pay per hour?

As of Jun 1, 2026, the average hourly pay for freelance programmatic trader in the United States is $62.54, according to ZipRecruiter salary data. Most workers in this role earn between $60.34 and $68.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Freelance Programmatic Trader, and why are they important?

To thrive as a Freelance Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign management, often supported by experience in marketing or advertising. Familiarity with demand-side platforms (DSPs), ad exchanges, and analytics tools like Google Analytics or The Trade Desk is typically required. Strong problem-solving skills, attention to detail, and effective communication help in optimizing campaigns and collaborating with clients. These skills ensure efficient ad spend, high campaign performance, and strong client relationships in a fast-evolving digital landscape.

How do Freelance Programmatic Traders typically collaborate with clients and other stakeholders to ensure campaign success?

Freelance Programmatic Traders often work closely with clients, media buyers, and creative teams to align campaign objectives, set KPIs, and optimize ad placements in real time. Communication is usually conducted through regular virtual meetings, detailed reporting, and shared dashboards to keep all parties informed of campaign performance. Successful freelancers proactively suggest optimizations and remain flexible to client feedback, ensuring campaigns achieve desired outcomes while maintaining transparency. Building strong relationships and clear communication channels is key to long-term project success.

What is a Freelance Programmatic Trader?

A Freelance Programmatic Trader is a digital marketing professional who specializes in buying and optimizing online advertising space using automated, data-driven platforms. Unlike in-house or agency traders, freelancers work independently for multiple clients, managing campaigns across various programmatic channels such as display, video, and social media. Their responsibilities include strategy development, campaign setup, real-time bidding, data analysis, and performance optimization to maximize return on ad spend. They also stay updated on industry trends and use analytics tools to ensure campaigns meet clients' goals. Freelance Programmatic Traders often need strong analytical skills, knowledge of ad tech platforms, and the ability to work autonomously.

What is the difference between Freelance Programmatic Trader vs Programmatic Media Buyer?

AspectFreelance Programmatic TraderProgrammatic Media Buyer
CredentialsExperience in programmatic platforms, digital marketing certificationsSimilar credentials, often with additional media planning certifications
Work EnvironmentIndependent, remote or freelance basisIn-house or agency setting, sometimes freelance
Industry UsageUsed by digital marketing agencies, freelancers, and advertisersCommonly employed by media agencies and brands
Search & Comparison IntentFocuses on independent trading and optimization skillsEmphasizes media buying and campaign execution

While both roles involve digital advertising and programmatic platforms, a Freelance Programmatic Trader primarily manages real-time bidding and optimization independently, often on a project basis. A Programmatic Media Buyer typically handles media planning and buying within an agency or in-house team. The key difference lies in the freelance nature and focus on trading versus broader media buying responsibilities.

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Senior Campaign Manager, Precision

Publicis Groupe Holdings B.V

Burbank, CA โ€ข On-site

$59.85K - $86.68K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago


Job description

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.

Overview

The Sr. Campaign Manager will be responsible for overseeing the execution and performance of programmatic media campaigns from launch through support and optimization. This role plays a critical part in driving results through strategic media management, testing initiatives, and close collaboration with client counterparts to ensure alignment and clarity across all campaign efforts.

Responsibilities
  • Manage end-to-end programmatic campaign launches, including trafficking, QA, pacing, and performance monitoring
  • Support testing strategies to drive performance insights and innovation, including overseeing campaign optimizations and report analysis
  • Communicate and collaborate with internal teams and client counterparts regarding campaign delivery, direction, and updates pertinent to client and business goals
  • Analyze and interpret data to inform optimizations and improve KPIs, including collaborating internally for accurate client reporting
  • Maintain accountability for QA procedures across upcoming and live campaigns
  • Maintain organization across multiple campaigns and workstreams in a fast-paced environment
  • Ideate and implement new ways to improve campaign/account performance and growth across media platforms.
Qualifications
  • Strong understanding of digital marketing principles and media terminology
  • 2+ years of experience in media planning, buying, or programmatic campaign management
  • Experience activating in platforms across GoogleAds, DV360, The Trade Desk, Yahoo DSP, and/or Microsoft Ads
  • Proven ability to manage multiple projects simultaneously with strong attention to detail
  • Intermediate Excel skills: comfort with pivot tables is a must.
  • Experience in working with large datasets and performing quantitative analysis.
  • Excellent communication skills and a proactive, collaborative mindset
  • Self-starter who is comfortable with being flexible in an ever-changing environment.
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.ย 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.ย  Our benefits package includes medical coverage, dental, vision, disability, 401K, ย as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.ย  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $64,000- $80,000 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/15/2025.

Veterans Encouraged to Apply

ย Compensation Range: USD $59,850.00 - USD $86,680.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/3/2025.Employment Type: OTHER