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Freelance Programmatic Advertising Jobs in Georgia

Freelance Programmatic Advertising information

How do freelance programmatic advertising professionals typically collaborate with clients and creative teams to execute campaigns?

Freelance programmatic advertising professionals often work closely with both clients and creative teams to ensure campaigns run smoothly and meet objectives. Collaboration usually involves regular check-ins to discuss targeting strategies, creative asset requirements, and campaign performance updates. Freelancers may use project management tools, shared dashboards, or scheduled video calls to stay aligned with stakeholders. Clear communication and timely feedback are key to adapting to real-time campaign optimizations and ensuring deliverables are met on schedule.

What is the difference between Freelance Programmatic Advertising vs Freelance Digital Media Buying?

AspectFreelance Programmatic AdvertisingFreelance Digital Media Buying
CredentialsKnowledge of ad platforms, data analysis, and programmatic toolsUnderstanding of media channels, negotiation skills, and campaign planning
Work EnvironmentRemote, project-based, using digital platformsRemote or on-site, focusing on media placement and negotiations
Industry UsageCommon in digital advertising agencies and tech companiesUsed across various industries for media campaign execution
Search & Comparison IntentOften compared for technical skills and automation focusCompared for media strategy and negotiation skills

While both roles involve digital advertising, Freelance Programmatic Advertising focuses on automated ad buying using data and technology, whereas Freelance Digital Media Buying emphasizes manual media placement and negotiations. Understanding these differences helps freelancers target the right opportunities based on their skills and client needs.

What are the key skills and qualifications needed to thrive as a freelance programmatic advertising specialist, and why are they important?

To excel as a Freelance Programmatic Advertising Specialist, you need a strong grasp of digital marketing fundamentals, data analysis, and campaign management, typically supported by relevant experience or a marketing degree. Expertise with programmatic platforms such as Google DV360, The Trade Desk, and familiarity with ad verification and analytics tools are crucial, along with certifications like Google Ads or IAB Digital Media Buying & Planning. Excellent communication, self-motivation, and project management skills help you effectively collaborate with clients and manage multiple campaigns independently. These skills are vital for driving campaign performance, ensuring client satisfaction, and staying competitive in the rapidly evolving programmatic landscape.

What is freelance programmatic advertising?

Freelance programmatic advertising involves independent professionals managing automated, data-driven digital ad campaigns for clients. These freelancers use specialized platforms and algorithms to buy and optimize online ad space in real time, targeting specific audiences to maximize return on investment. Their work often includes campaign strategy, setup, monitoring, reporting, and ongoing optimization. Businesses hire freelance programmatic advertisers for their expertise and flexibility without committing to a full-time hire.
What are the most commonly searched types of Programmatic Advertising jobs in Georgia? The most popular types of Programmatic Advertising jobs in Georgia are:
What are popular job titles related to Freelance Programmatic Advertising jobs in Georgia? For Freelance Programmatic Advertising jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Freelance Programmatic Advertising jobs in Georgia look for? The top searched job categories for Freelance Programmatic Advertising jobs in Georgia are:
What cities in Georgia are hiring for Freelance Programmatic Advertising jobs? Cities in Georgia with the most Freelance Programmatic Advertising job openings:

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago


Job description

Company Description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients' brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Job Description

We're looking for a Senior Account Executive to work on project management and activation of a major CPG client's shopper marketing programs through regional grocery retailers, as well as maintain and manage key brand/retailer initiatives. Please note, this is not a sales role. Candidates must reside in a commutable distance from the Publicis office in Atlanta, Chicago or New York for a hybrid work schedule.

PRIMARY RESPONSIBILITIES:

  • Manage and coordinate the activation and implementation of retail media, working with investment and internal AdOps teams to ensure on-time launches and accurate reporting

  • Develop proficiency with internal and external file databases, status documents, and internal budget tracking tools

  • Maintain productive interaction with support departments (i.e., answer questions/provide direction) to keep projects moving forward

  • Lead, compile, and author recap reports detailing campaign performance and action items

  • Produce and author meeting recaps for weekly client calls, ensuring all internal and client teams are aware of ongoing and new project updates 

  • Develop knowledge of assigned brand or retailer brand positioning(s), short and long term goals, consumer/shopper targets and marketing strategies

  • Tactically support programs (development of timelines, trafficking and review of materials, estimation of costs, etc.)

  • Independently manage projects effectively from start to finish, within Asana

  • Manage budgets in client systems, completing programs within estimated hours and costs

  • Manage electronic job jackets/billing information

  • Develop your proficiency across all Mars internal workflow and financial management

  • systems

  • Work effectively and efficiently with various internal departments

  • Maintain and update team reports, including weekly status, project management tools, etc.

  • All other duties as assigned by Manager

SKILL SETS REQUIRED:

  • Bachelor's degree in advertising, marketing, business or related field

  • Minimum of 3 years of media planning or execution, preferably agency experience

  • Knowledge of self- and managed-service retail search strategy and execution (Criteo,

  • CitrusAd, Pacvue, Kenshoo, Google, etc.) and/or programmatic preferred

  • Strong computer skills and proficiency in Word, Excel and PowerPoint

  • Ability to manage time, adhere to strict timelines and work well under pressure

  • Detail orientation and ability to multitask across fluid workload

  • Proactive nature in the seeking of work/responsibility

  • Dependability in execution of work and as member of assigned team

  • Enthusiastic, "can do" attitude in accepting work/new challenges

  • Desire to learn all aspects of the Shopper Marketing discipline

  • Effective interpersonal skills working well across functions

  • Conscientious work ethic

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Publicis Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $66,120.00 - USD $87,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/3/2026.Employment Type: FULL_TIME