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Job Title: Communications Director

Location: Office is located in Yankton, SD. The ideal candidate would be able to do a hybrid schedule. Some travel required.

Reports To: Executive Director

Type: Full-Time

Position Summary:

The Communications Director will lead and execute the overall communications strategy for our client. This individual will serve as a key member of the leadership team, working across departments to elevate the brand, expand organizational visibility, and ensure consistent, strategic messaging across all platforms. The Director will drive communications initiatives that support both day-to-day operations and long-term goals, including outreach, membership growth, sponsorship engagement, events promotion, and national programming.

Key Responsibilities:

Strategic Leadership

Lead the development of a unified communications strategy in alignment with organizational goals, working closely with executive leadership, outreach, events, and membership teams

Serve as the primary communications advisor across the organization, offering guidance on messaging, media engagement, and brand representation

Collaborate with senior staff to shape public relations and brand reputation strategy, ensuring a cohesive narrative across all programs and initiatives

Represent the communication interests in national collaborations and strategic partnerships

Content and Campaign Management

Oversee the planning and execution of content across all platforms, including websites, email campaigns, newsletters, social media, and press releases

Work with internal departments and contractors to develop creative, engaging content for key audiences including members, partners, event participants, sponsors, and media

Lead promotional efforts for major Foundation events, including The Vegas Shoot, Indoor Nationals, and national outreach initiatives

Develop and promote multi-channel campaigns that support outreach programs, membership initiatives, fundraising efforts, and brand engagement

Digital Strategy and Presence

Maintain and evolve the digital presence and brand awareness across all web platforms, resource hubs, and social media channels

Use data and analytics tools to monitor engagement and adjust digital strategies for impact and efficiency

Work with marketing, outreach, and education teams to align digital content with audience needs and program goals

Media and Public Relations

Build and manage relationships with media outlets, influencers, and industry publications to enhance visibility

Oversee all press communications, including press release development, interview scheduling, and media events

Position as a national leader in archery and outdoor sports through proactive storytelling, industry presence, and media outreach

Team Oversight and Contractor Management

Hire and supervise a team of freelance or contract contributors, including photographers, videographers, writers, designers, and content creators

Provide high-level direction and oversight to ensure all work aligns with brand standards and strategic goals

Set clear deliverables, timelines, and expectations; monitor performance and provide regular feedback

Collaborate with senior staff to identify content needs, campaign objectives, and event priorities that guide production

Stakeholder Communication

Assist with regular and effective communication with members, state organizations, sponsors, vendors, and volunteers

Provide communications support and resources to affiliated clubs and state-level outreach teams

Ensure the consistent and accurate dissemination of rules, updates, event information, and program opportunities, in partnership with communications and membership staff

Collaborate with internal departments to ensure aligned messaging across all public-facing platforms and materials

Monitoring and Evaluation

Develop and maintain a communications dashboard to evaluate engagement metrics, campaign effectiveness, and brand visibility

Monitor feedback across member communications, social media, and support channels to identify trends, concerns, and opportunities

Adjust communication strategies and priorities based on data insights and stakeholder input

Qualifications:

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field; Master's degree preferred

Minimum of 5 years of experience in a senior communications or director-level role, leading organization-wide communications strategy

Demonstrated success in managing multi-platform content development and media relations

Excellent written, verbal, and visual communication skills

Strong leadership, organizational, and project management abilities

Proficiency with communication tools including email platforms, website CMS, social media schedulers, and analytics software

Experience working across departments and with external partners in a collaborative environment

Knowledge of or interest in archery, outdoor recreation, or youth sports development preferred

Willingness to travel to major events, meetings, and conferences as needed