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Senior Brand Designer

TimelyCare

TimelyCare is a clinically accountable virtual care provider built specifically for education. Trusted by nearly 500 campuses across the U.S., TimelyCare combines URAC-accredited clinical standards with a measurement-based approach and a partnership-first model to help institutions champion well-being with clarity, accountability, and real-world impact. Through a seamless, easy-to-access platform, TimelyCare offers a comprehensive range of services, including a crisis line, mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, success coaching, basic needs assistance, faculty and staff guidance, peer support, and self-guided wellness tools. TimelyCare drives clinically validated improvements in depression and anxiety, supporting healthier learning environments.

The Role
TimelyCare is seeking a Senior Brand Designer to serve as a strategic creative partner responsible for translating business objectives into compelling visual solutions that strengthen our brand, engage key audiences, and support organizational growth.

Reporting to the Creative Director, this role combines advanced design expertise, strategic thinking, and brand stewardship to create impactful experiences across digital, print, social, motion, and experiential channels. The Senior Brand Designer is expected to operate as a highly independent individual contributor who owns projects from concept through execution, maintains and evolves brand systems, and provides creative guidance to internal stakeholders and external creative partners. This role embraces AI as a core creative tool using AI-powered design, ideation, and production workflows to accelerate creative exploration, drive innovation, and elevate the impact of our creative output.

Location

This is a remote position. Reviewing candidates across the country.

What You’ll Do

• Analyze briefs, target audiences, campaign objectives, and business goals to shape creative direction and inform design decisions.

• Present design concepts and recommendations that clearly connect creative decisions to business outcomes.

• Serve as a trusted creative advisor by proactively identifying opportunities to strengthen brand communications, visual storytelling, and campaign impact.

• Partner with marketing, communications, content, and cross-functional stakeholders to develop integrated creative solutions.

• Use AI tools to accelerate concept development, generate variations, and refine creative directions before advancing to full production.

• Serve as a steward of the TimelyCare brand, ensuring consistency and quality across all channels and touchpoints.

• Maintain, organize, and evolve brand assets, templates, component libraries, and design systems within Adobe Creative Suite, Figma, and AI-integrated design platforms.

• Develop scalable creative resources including AI-ready templates and automation-enabled production workflows that improve efficiency, consistency, and collaboration across teams.

• Document and communicate brand standards, design guidelines, and best practices for internal and external partners, including guidance on appropriate use of AI tools within brand parameters.

• Conduct regular audits of brand assets and design systems to identify opportunities for improvement and scalability.

• Translate the brand system into supporting campaigns that complement and continue to build brand equity.

Lead Campaign Design & Execution

• Translate strategic briefs into compelling creative solutions across digital, print, social, advertising, email, web, video, presentations, sales enablement, and events to reinforce and evolve the brand with every touchpoint.

• Apply advanced design principles, such as typography, hierarchy, composition, accessibility, color theory, and visual storytelling to every deliverable.

• Leverage AI-powered design tools to accelerate ideation, asset generation, and layout exploration while applying professional judgment to refine and elevate final output.

• Produce production-ready files and assets that meet brand, compliance, accessibility, and technical requirements.

• Manage projects from intake through final delivery with minimal oversight, maintaining quality standards and meeting deadlines.

• Collaborate closely with the Creative Director and broader Marketing team to deliver cohesive campaigns.

• Provide art direction, feedback, and quality control for freelance designers, agencies, photographers, illustrators, and other external creative partners.

• Review external creative work to ensure alignment with brand standards, project objectives, and production requirements before final approval.

• Support a culture of creative excellence through collaboration, accountability, continuous learning, and constructive feedback.

• Actively adopt and champion AI-powered tools and workflows for design, production, and asset management, helping the team build fluency and confidence with new capabilities.

• Stay current on design trends, emerging technologies, AI-enabled creative tools, and industry best practices.

• Identify opportunities to improve workflows, design processes, asset management, and team efficiency.

• Explore new formats, motion graphics, interactive experiences, and creative approaches that enhance storytelling and audience engagement.

• Take on additional projects and responsibilities as needed to support evolving team and organizational priorities.

What You Bring

• Bachelor's degree or equivalent combination of education and experience.

• At least 8 years of progressive brand design experience in a marketing, brand, creative, or agency environment both leading and building creative marketing solutions.

• Experience providing creative direction and feedback to external creative partners, freelancers, or agencies

• Demonstrated ability to lead projects independently from concept development through final execution.

• Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.

• Strong working proficiency in Figma, including component libraries, design systems, templates, and collaborative workflows.

• Hands-on experience using AI-powered creative tools (e.g., Adobe Firefly, Canva AI, Claude connectors) to support ideation, asset generation, or production workflows.

• Deep understanding of typography, layout systems, accessibility standards, visual hierarchy, and brand development.

• Experience developing and maintaining scalable design systems and creative asset libraries.

• Strong project management, organization, communication, and stakeholder management skills.

• A growth mindset and genuine curiosity about emerging technologies, and how they can elevate creative work, not replace it.

• Portfolio demonstrating strategic thinking, design excellence, brand stewardship, and multi-channel campaign execution.

Who You Are

• A highly skilled designer who consistently delivers thoughtful, polished, and production-ready work.

• A strategic creative thinker who understands how design influences audience behavior and business outcomes.

• A proactive self-starter who takes ownership of projects and identifies solutions independently.

• A trusted brand steward who values consistency, quality, and scalability.

• A collaborative partner who builds strong relationships and communicates effectively across teams.

• A continuous learner who embraces feedback, innovation, and evolving design technologies.

Benefits + Perks

• Paid Company Holidays + No work on your birthday!

• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community

• Variable bonus eligibility on a quarterly basis

• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance

• Company-paid group Life Insurance + Company-paid Short Term Disability

• Concierge benefit support services

• 401(k) with employer match

• Free access to TimelyCare virtual medical and mental health support

• Mission-Driven Purpose with a Supportive Team Culture

The salary range for this opportunity is $95,000-$100,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.

TimelyCare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.