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Freelance Jr Graphic Designer Jobs in Rochester, NY

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Freelance Jr Graphic Designer information

See Rochester, NY salary details

$19

$34

$47

How much do freelance jr graphic designer jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for freelance jr graphic designer in Rochester, NY is $34.21, according to ZipRecruiter salary data. Most workers in this role earn between $27.50 and $41.25 per hour, depending on experience, location, and employer.

What does a freelance jr graphic designer do?

A Freelance Jr Graphic Designer creates visual content such as logos, social media graphics, and marketing materials for clients, typically on a project-by-project basis. They use design software like Adobe Photoshop and Illustrator to bring ideas to life, often following brand guidelines or client specifications. Junior designers usually work under the guidance of more experienced designers and are responsible for supporting larger design projects, making revisions, and learning new skills. As freelancers, they manage their own schedules, communicate directly with clients, and handle multiple assignments at once.

What are the key skills and qualifications needed to thrive as a freelance jr graphic designer?

To thrive as a Freelance Jr Graphic Designer, you need a strong understanding of design principles, proficiency in Adobe Creative Suite, and preferably a portfolio or relevant coursework in graphic design. Familiarity with tools like Photoshop, Illustrator, InDesign, and basic project management platforms is typically required. Strong communication skills, creativity, and the ability to take feedback make someone stand out in this role. These skills and qualities are important to deliver high-quality work, ensure client satisfaction, and build a successful freelance career.

What are some common challenges faced by freelance jr graphic designers when working with multiple clients simultaneously?

Freelance Jr Graphic Designers often manage projects for several clients at once, which can make balancing deadlines and differing client expectations challenging. Effective time management and clear communication are essential to ensure each project receives appropriate attention and meets the client's vision. Additionally, juniors may encounter difficulties in setting boundaries around revisions or negotiating fair compensation, so building confidence in these areas is key to long-term success. Collaborating remotely also means staying organized with digital files and feedback to keep projects on track.

What is the difference between Freelance Jr Graphic Designer vs Junior Graphic Designer?

AspectFreelance Jr Graphic DesignerJunior Graphic Designer
CredentialsPortfolio, basic design skills, possibly some certificationsDegree in Graphic Design or related field, portfolio
Work EnvironmentIndependent, remote or freelance projectsIn-house or agency setting, team collaboration
Employer/Industry UsageSelf-employed or contracted with clientsDesign agencies, marketing firms, in-house teams
Search/Comparison IntentLooking for freelance opportunities or gig workSeeking entry-level in-house or agency roles

Freelance Jr Graphic Designers typically work independently on client projects, often remotely, and manage their own schedules. Junior Graphic Designers usually work within a team in an office or agency environment, focusing on supporting larger projects under supervision. Both roles require foundational design skills and portfolios, but their work settings and employment types differ significantly.

What are the most commonly searched types of Jr Graphic Designer jobs in Rochester, NY?

The most popular types of Jr Graphic Designer jobs in Rochester, NY are:

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For Freelance Jr Graphic Designer jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Freelance Jr Graphic Designer jobs in Rochester, NY look for?

The top searched job categories for Freelance Jr Graphic Designer jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Freelance Jr Graphic Designer jobs?

Cities near Rochester, NY with the most Freelance Jr Graphic Designer job openings:

Freelance Jr Graphic Designer jobs near you
Infographic showing various Freelance Jr Graphic Designer job openings in Rochester, NY as of August 2026, with employment types broken down into 89% Full Time, 5% Part Time, 1% Temporary, and 5% Contract. Highlights an 88% Physical, 5% Hybrid, and 7% Remote job distribution, with an average salary of $71,161 per year, or $34.2 per hour.

Director of Marketing & Communications

Girl Scouts of Western New York Inc

Rochester, NY • On-site

$62K - $65K/yr

Full-time

Posted 9 days ago

Job description

Job Title: Director of Marketing and Communications 

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience. 

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).