ZipRecruiter

Log In

1

Freelance Graphic Jobs in Rochester, NY (NOW HIRING)

All JobsGraphic JobsFreelance Graphic JobsFreelance Graphic Jobs in Rochester, NY

Freelance Graphic information

See Rochester, NY salary details

$19

$34

$47

How much do freelance graphic jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for freelance graphic in Rochester, NY is $34.21, according to ZipRecruiter salary data. Most workers in this role earn between $27.50 and $41.25 per hour, depending on experience, location, and employer.

What is a freelance graphic designer?

Freelance graphic designers are self-employed professionals who create visual content for clients on a project-by-project basis, rather than working as full-time employees for a single company. They may design logos, marketing materials, websites, or other graphics, often working remotely and managing their own schedules. Freelance graphic designers typically handle their own client communications, contracts, and billing, offering flexibility and a variety of work. Their skills include proficiency in design software, creativity, and communication. Many freelance graphic designers build a portfolio to showcase their work and attract new clients.

What skills and qualifications are needed to thrive as a freelance graphic designer?

To thrive as a Freelance Graphic Designer, you need strong visual design skills, proficiency in typography, color theory, and a portfolio showcasing your creative work. Mastery of industry-standard tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with web design platforms are typically required. Excellent communication, time management, and client relationship skills help you stand out in this role. These competencies are crucial for delivering high-quality projects, meeting client expectations, and building a sustainable freelance career.

What are common challenges freelance graphic designers face when managing multiple clients?

Freelance graphic designers often juggle several projects and clients at once, which can make time management and prioritization challenging. Meeting tight deadlines, adapting to different client communication styles, and handling revisions require strong organizational skills. Additionally, freelancers are responsible for handling contracts, invoices, and self-promotion, all while ensuring consistent creative quality. Successful freelancers develop efficient workflows and clear client communication strategies to overcome these challenges and deliver high-quality work on time.

What is the difference between Freelance Graphic vs Freelance Illustrator?

AspectFreelance GraphicFreelance Illustrator
CredentialsDesign degree or equivalent experienceIllustration-specific portfolio, art skills
Work EnvironmentDigital and print design projectsCreative, artistic projects, often custom artwork
Industry UsageAdvertising, branding, marketingPublishing, entertainment, concept art
Search & Comparison IntentDesign projects, branding, marketingArt commissions, character design, book illustrations

Freelance Graphic professionals focus on visual communication through branding, marketing, and digital design, while Freelance Illustrators specialize in creating custom artwork and illustrations for various media. Both roles require strong artistic skills, but their work environments and project types differ, making it important to choose the right specialization based on your skills and career goals.

How do I get freelance graphic design work?

Freelance graphic designers can find work by building a strong portfolio, showcasing their skills on platforms like Behance or Dribbble, and joining freelance marketplaces such as Upwork or Fiverr. Networking, marketing their services, and maintaining proficiency in design tools like Adobe Creative Suite also help attract clients.

What are the most commonly searched types of Graphic jobs in Rochester, NY?

The most popular types of Graphic jobs in Rochester, NY are:

What are popular job titles related to Freelance Graphic jobs in Rochester, NY?

For Freelance Graphic jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Freelance Graphic jobs in Rochester, NY look for?

The top searched job categories for Freelance Graphic jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Freelance Graphic jobs?

Cities near Rochester, NY with the most Freelance Graphic job openings:

Freelance Graphic jobs near you
Infographic showing various Freelance Graphic job openings in Rochester, NY as of August 2026, with employment types broken down into 3% Internship, 72% Full Time, 20% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $71,161 per year, or $34.2 per hour.

Director of Marketing & Communications

Girl Scouts of Western New York Inc

Rochester, NY • On-site

$62K - $65K/yr

Full-time

Posted 10 days ago

Key responsibilities

  • Develop and manage a comprehensive annual marketing calendar aligned with organizational goals and cultural moments.

  • Plan and execute internal and external marketing campaigns across multiple channels, including email, social media, and advertising platforms.

  • Oversee the creation and maintenance of digital and print materials, ensuring brand standards and messaging consistency.

Job description

Job Title: Director of Marketing and Communications 

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience. 

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).