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As of Jun 15, 2026, the average yearly pay for freelance digital creator in the United States is $67,806.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,000.00 and $85,500.00 per year, depending on experience, location, and employer.
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Freelance Social Media Strategist (Film & Entertainment)

Digital

Miami, FL • Remote

Full-time

Posted 2 days ago

Job description

We are seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.

Responsibilities
  • Develop an audience growth strategy across Instagram, TikTok, and other social platforms.
  • Advise on content pillars, themes, and positioning for a distinctive social brand.
  • Recommend Reels and short-form video strategies, including content cadence and formats.
  • Build and manage community engagement initiatives and creator/fan partnerships.
  • Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
  • Define target audiences and advise on segmentation and growth opportunities.
  • Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Requirements

  • Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brands.
  • Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
  • Strong understanding of community building and creator engagement.
  • Ability to operate independently as a freelance consultant while providing strategic guidance.
  • US-based or strong knowledge of the US film and entertainment audience preferred.