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The Marketing Operations Specialist leads the systems, processes, technology, and operational execution that power marketing performance. This role owns marketing automation, campaign deployment, reporting, workflow management, data integrity, and cross-functional project execution. The position partners closely with marketing leadership, campaign managers, and external vendors to ensure marketing initiatives are executed efficiently, measured accurately, and optimized for performance. ResponsibilitiesEssential Functions:  
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.  
Marketing Automation & Campaign Execution 

• Lead the implementation and deployment of marketing campaigns across email, CRM, digital, and recruitment marketing platforms. 
• Build, test, schedule, and maintain automated workflows, nurture programs, forms, landing pages, and audience segmentation. 
• Ensure campaigns are configured accurately and launched according to established timelines and requirements. 
• Manage campaign QA processes, troubleshooting, and platform performance validation. 

Marketing Systems & Technology Management 

• Serve as primary administrator for marketing technology platforms, including HubSpot, Salesforce, social tools, and reporting platforms. 
• Maintain marketing databases, audience segmentation, workflows, integrations, and platform health. 
• Identify opportunities to improve automation, scalability, and operational efficiency. 

Project & Workflow Management 

• Translate campaign strategies into operational plans, timelines, deliverables, and production schedules. 
• Manage project workflows and coordinate stakeholders to ensure efficient execution. 
• Maintain visibility of campaign status, dependencies, deadlines, and resource requirements. 

Reporting & Marketing Analytics 

• Own campaign reporting processes and dashboard management. 
• Pull, validate, and analyze performance data across channels. 
• Maintain reporting frameworks and tracking systems. 
• Deliver actionable insights to support optimization and decision-making. 

Vendor & Resource Management 

• Support relationships with marketing vendors, freelancers, agencies, and production partners. 
• Coordinate creative production workflows and ensure deliverables meet quality and timeline expectations. 
• Assist with vendor evaluation, budgeting support, and performance management. 

Quality Assurance & Process Improvement 

• Conduct quality assurance reviews across campaigns, automations, assets, links, forms, and reporting systems. 
• Develop and maintain marketing process documentation and best practices. 
• Identify operational improvements that enhance accuracy, efficiency, and scalability. 

Other Duties

• Please note, this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.  

Required SkillsRequired Competencies, Education, and Experience  

• Minimum of three years of marketing experience  
• Experience executing multi-channel campaigns across email, social, and digital platforms  
• Strong writing, editing, organization, and project management skills  
• Experience building emails, workflows, lists, and reporting within marketing technology platforms  
• High attention to detail with strong quality assurance and deadline management skills  
• Ability to manage multiple projects, stakeholders, and execution timelines simultaneously  

Preferred Competencies, Education, and Experience  

• Bachelor’s degree in Marketing, Communications, Business, or related field  
• Healthcare, multi-location, franchise, or service-based marketing experience preferred  
• Experience with HubSpot, Salesforce, social scheduling tools, and campaign reporting dashboards preferred  
• Experience managing vendors, freelancers, or creative production workflows preferred  

Position Type/Expected Hours of Work

• This is a full-time position, Monday through Friday. Occasional evening and weekend work may be required as job duties demand.  

Travel

• Minimal travel may be required for this position.

Work Environment

• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• This is largely a sedentary role; however, some filing may be required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.

Disclaimer  
The above statements reflect general functions of this job and shall not be construed as a detailed description of all work requirements inherent in this job. The immediate supervisor may elaborate on or add to the above list if the duties come within the employee’s realm of responsibility.
Hopebridge is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record or any other characteristic protected by applicable federal, state or local laws. Employment remains contingent upon successfully completing any required employment checks, including a criminal background check, DCS check, or any others, as required by company policy or law.