ZipRecruiter

Log In

1

Freelance Conversion Rate Optimization Jobs in Secaucus, NJ

BluZinc

Director Conversion Rate Optimization Marketing

NY · On-site +1

$180K - $200K/yr

Director Conversion Rate Optimization (eCommerce Digital Marketing, CRO, Data Analytics) USA Remote job opening for an individual who has been part of the growth of a $50MM-$300MM+ range in revenue ...

3ds

Sr. Manager Website Optimization

New York, NY · On-site

As Website Conversion Rate Optimization Senior Manager, you will own the strategy and delivery of conversion rate optimization across our corporate website, driving measurable improvements in visitor ...

next page

Showing results 1-20

All JobsConversion Rate Optimization JobsFreelance Conversion Rate Optimization JobsFreelance Conversion Rate Optimization Jobs in Secaucus, NJ

Freelance Conversion Rate Optimization information

See Secaucus, NJ salary details

$15

$48

$134

How much do freelance conversion rate optimization jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for freelance conversion rate optimization in Secaucus, NJ is $48.50, according to ZipRecruiter salary data. Most workers in this role earn between $24.66 and $62.79 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What cities near Secaucus, NJ are hiring for Freelance Conversion Rate Optimization jobs? Cities near Secaucus, NJ with the most Freelance Conversion Rate Optimization job openings:
Freelance Conversion Rate Optimization jobs near you
Conversion Rate Optimization Specialist

Conversion Rate Optimization Specialist

Avis Budget Group

Parsippany, NJ • On-site

$115K - $125K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 16 days ago

Avis Budget Group rating

6.2

Company rating: 6.2 out of 10

Based on 183 frontline employees who took The Breakroom Quiz

142nd of 170 rated vehicle equipment hire

Job description

Driven to be the Best
People. Performance. Purpose.
At Avis Budget Group, we're driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We're defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.
Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction.
You will work closely with product managers, designers, analysts, and engineers within cross-functional pods-bringing a test-and-learn mindset to everything we do.
What You'll Do:
Experimentation & Testing
  • Design, execute, and analyze A/B and multivariate tests across web and mobile
  • Translate hypotheses into structured experiments with clear success metrics
  • Ensure experiments are implemented accurately and analyzed with rigor

Conversion Optimization
  • Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
  • Analyze user behavior to uncover friction points and drop-offs
  • Partner with product and design teams to develop solutions that improve performance

Data & Insights
  • Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
  • Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
  • Translate results into clear, actionable recommendations

Cross-Functional Collaboration
  • Work closely with:
    • Product Managers to align experiments with roadmap priorities
    • Analytics teams to define metrics and validate results
    • Design & Research to develop and test user-centric solutions
    • Engineering to implement and scale experiments
  • Contribute to a collaborative, insight-driven product development process

Experimentation Best Practices
  • Follow and contribute to experimentation frameworks, standards, and governance
  • Ensure proper test design, statistical validity, and documentation of results
  • Maintain a repository of learnings to inform future optimization efforts

Continuous Improvement
  • Stay up to date with CRO trends, tools, and best practices
  • Proactively bring new ideas and approaches to improve experimentation impact
  • Support building a strong test-and-learn culture across the organization

Perks You'll Get:
  • Access to Medical, Dental, Vision, Life and Disability insurance
  • Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
  • 401(k) Retirement Plan with company matched contributions
  • Full training to learn the business and enhance professional skills
  • Employee discounts, including discounted prices on the purchase of Avis/Budget cars
  • Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What We're Looking For:
  • Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business
  • Hands-on experience running A/B tests and analyzing results
  • Strong analytical skills with the ability to interpret data and generate insights
  • Understanding of digital customer journeys and conversion funnels
  • Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)
  • Highly detail-oriented with a structured, hypothesis-driven approach
  • Strong collaboration and communication skills

Preferred (Nice to Have)
  • Experience working closely with product management teams in a product-led organization
  • Familiarity with web and mobile development processes
  • Experience in global or multi-market environments
  • Certifications such as PMP, Scrum Master, or similar

The annual starting salary for this position is between $115,000 - 125,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Who We Are:
Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we're moving the future of transportation forward with our innovative, customer-focused solutions.
Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.
We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.
Avis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.
This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.
Parsippany
New Jersey
United States of America

What Avis Budget Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply