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Freelance Conversion Rate Optimization Jobs in Miami, FL

FirmPilot

WordPress Landing Page Manager

Miami, FL · On-site

We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...

FirmPilot

WordPress Landing Page Manager

Miami, FL · On-site

We're looking for an experienced Director / Senior Conversion Rate Optimization (CRO) & WordPress Landing Page Manager to own one of the most important parts of our marketing engine: building landing ...

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All JobsConversion Rate Optimization JobsFreelance Conversion Rate Optimization JobsFreelance Conversion Rate Optimization Jobs in Miami, FL

Freelance Conversion Rate Optimization information

See Miami, FL salary details

$14

$45

$126

How much do freelance conversion rate optimization jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for freelance conversion rate optimization in Miami, FL is $45.63, according to ZipRecruiter salary data. Most workers in this role earn between $23.22 and $59.09 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What are the most commonly searched types of Conversion Rate Optimization jobs in Miami, FL?

The most popular types of Conversion Rate Optimization jobs in Miami, FL are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Miami, FL?

For Freelance Conversion Rate Optimization jobs in Miami, FL, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Miami, FL look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Miami, FL are:

What cities near Miami, FL are hiring for Freelance Conversion Rate Optimization jobs?

Cities near Miami, FL with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you
Infographic showing various Freelance Conversion Rate Optimization job openings in Miami, FL as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 21% Part Time, 1% Temporary, 8% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $94,908 per year, or $45.6 per hour.

Conversion Rate Optimization (CRO) Specialist

Miami Dolphins and Hard Rock Stadium

Miami Gardens, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 26 days ago

Job description

Conversion Rate Optimization (CRO) Specialist
Department: Marketing
Direct Supervisor: Director, Digital Product
Status: Full-time
Summary:
The Conversion Rate Optimization (CRO) Specialist will play a critical role in the experimentation and optimization program across our digital properties - including the Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, and the Miami Open. This role turns user behavior into measurable revenue and engagement gains, auditing UI/UX, identifying friction in key conversion paths, designing and running A/B and multivariate tests, and translating results into clear recommendations.
Location:
  • This is a full-time position based on-site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities:
  • Maintain and execute the experimentation roadmap of test hypotheses across web and mobile app, balancing quick wins against higher-impact structural changes.
  • Design and execute A/B and multivariate tests end to end - hypothesis, success metrics, audience targeting, QA, launch, and statistical analysis - across ticketing, e-commerce, lead-gen, and content surfaces.
  • Conduct UI/UX and heuristic reviews of websites and the mobile app, identifying usability friction and conversion blockers, and grounding findings in analytics, session recordings, and heatmaps.
  • Analyze user behavior through funnel analysis, segmentation, heatmapping, and session replay to surface where and why users drop off.
  • Translate data into recommendations. Produce clear, prioritized, business-focused write-ups and presentations that connect findings to revenue, engagement, and the customer experience.
  • Partner cross-functionally with UX/UI, web content, brand, sales, and engineering to scope, ship, and measure changes.
  • Build personalization and targeting strategies to tailor experiences by audience (e.g., new vs. returning fans, single-game vs. season-ticket holders, hospitality prospects).
  • Define and report on CRO KPIs - conversion rate, AOV, funnel completion, bounce/exit, revenue per visitor - and maintain dashboards that keep stakeholders aligned on impact.
  • Champion a culture of testing, documenting learnings (wins and losses) so insights compound over time rather than getting re-learned.
  • Stay current on CRO, UX, accessibility, and experimentation best practices, and bring new tools and methods to the team
Qualifications:
  • 3+ years in conversion rate optimization, UX/product analytics, and web growth
  • Hands-on experience designing and running A/B and multivariate tests with a testing platform (e.g., Optimizely, VWO, or similar)
  • Strong working knowledge of web/app analytics (GA4 strongly preferred) and behavioral tools (e.g., Hotjar)
  • Solid grasp of experimentation methodology and statistics - sample size, significance, confidence, and how to avoid common testing pitfalls
  • Ability to evaluate UI/UX critically and articulate the “why” behind recommendations
  • Excellent communication and storytelling skills
  • Comfort working across both desktop web and native mobile app environments
  • Experience optimizing transactional funnels: e-commerce checkout, ticketing, subscriptions/memberships, or lead generation
  • Familiarity with sports, entertainment, hospitality, travel, or ticketing industries
  • Basic knowledge of HTML/CSS
  • Experience with personalization and audience-targeting tools
  • Familiarity with accessibility standards and how they intersect with UX
  • Experience with Agile methodologies and project management tools like Wrike or Jira
Featured Benefits:
  • Medical, dental, and vision insurance
  • Life insurance (including voluntary coverage for spouses and children)
  • Long term disability insurance
  • Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
  • Employee gym, subsidized lunch program, and discounts on a variety of products and services
  • 401k, paid time off (PTO), and company holidays
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.

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