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Freelance Conversion Rate Optimization Jobs in Elgin, IL

Understanding of marketing funnels, GA4 fundamentals, and conversion rate optimization (CRO) principles. Benefits * Competitive salary and benefits package. * Hybrid schedule.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Understanding of marketing funnels, GA4 fundamentals, and conversion rate optimization (CRO) principles. Benefits * Competitive salary and benefits package. * Hybrid schedule.

Director, Website Marketing

Chicago, IL · On-site +1

$130K - $180K/yr

Proven ability to drive measurable business impact through website initiatives, including organic growth, conversion rate optimization, and funnel performance * Experience translating strategy into ...

New

Conversion Rate Optimization: Aggressively drive CRO as a core growth lever, establishing a continuous multi-variant testing program across the website, email, and paid media to systematically lift ...

Director, Ecommerce

Lake Zurich, IL · On-site

$180K - $210K/yr

Conversion Rate Optimization: Aggressively drive CRO as a core growth lever, establishing a continuous multi-variant testing program across the website, email, and paid media to systematically lift ...

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Freelance Conversion Rate Optimization information

See Elgin, IL salary details

$14

$47

$130

How much do freelance conversion rate optimization jobs pay per hour?

As of Jul 15, 2026, the average hourly pay for freelance conversion rate optimization in Elgin, IL is $47.16, according to ZipRecruiter salary data. Most workers in this role earn between $23.99 and $61.06 per hour, depending on experience, location, and employer.

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What cities near Elgin, IL are hiring for Freelance Conversion Rate Optimization jobs? Cities near Elgin, IL with the most Freelance Conversion Rate Optimization job openings:
Conversion Rate Optimization Specialist

Conversion Rate Optimization Specialist

The Scion Group

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago


The Scion Group rating

6.5

Company rating: 6.5 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

113th of 160 rated real estate companies


Job description

Want to learn more about The Scion Group? Check out our website.
We're hiring immediately!
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
Your Opportunity
The Conversion Rate Optimization Specialist builds, optimizes and maintains high-performance web experiences with a focus on conversion optimization, user engagement and lead generation. This role focuses on design, development and optimization of digital experiences using analytics, testing platforms and behavioral insights to improve website performance. The ideal candidate combines technical understanding, user experience knowledge and analytical problem solving to drive measurable improvements in conversion rates and business objectives.
This position will be based full-time out of our corporate headquarters in Chicago, IL.
Your Responsibilities
Conversion optimization & experimentation
  • Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
  • Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
  • Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
  • Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
  • Ensure testing accuracy, consistency and proper QA across all digital experiences
  • Measure and report on experiment performance, wins and learnings

Analytics and Reporting
  • Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
  • Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
  • Analyze user behavior using tools such as Fullstory, Hotjar etc.
  • Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites
  • Assist with attribution analysis and performance benchmarking across properties and brands

Collaboration & implementation
  • Partner with developers to implement tests and website enhancements
  • Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals
  • Maintain testing documentation, experiment roadmaps and optimization calendars
  • Stay current on CRO trends, experimentation tools and UX best practices

The responsibilities listed above may not be all inclusive.
What We Require
  • Bachelor's degree in Marketing, Psychology, Statistics, or related field
  • 2+ years of experience in CRO, digital marketing, UX optimization or web analytics
  • Experience running A/B or multivariate testing programs
  • Strong understanding of conversion funnels, user behavior analysis and website performance metrics
  • Experience with GA4, Google Tag Manager and reporting tools
  • Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar
  • Understanding of UX/UI principles and mobile-first optimization
  • HTML/CSS knowledge for implementing test variations
  • Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders
  • Strong attention to detail and organizational skills

Operational Details
  • Job location is based at Scion's Chicago corporate headquarters.
  • Working hours consist of standard daytime business hours.

Your Benefits
  • Discretionary annual bonus
  • Paid Time Off + Floating Holidays
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401k Matching
  • Paid Maternal Leave
  • Parental Leave
  • Learning reimbursement opportunities

The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.
#werehiring #wearehiring
The base salary range for this full-time position is base + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Illinois Pay Range
$67,000-$72,000 USD

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