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Franchise Associate information

What is a franchise associate?

Franchise Associates are professionals who support the daily operations and management of franchised businesses. They often assist with customer service, sales, inventory tracking, compliance with franchise standards, and sometimes employee training. Their role is essential in ensuring that the franchise runs smoothly and consistently follows the brand’s requirements. Depending on the industry, a Franchise Associate may also help with marketing initiatives and resolving customer issues. This position is an entry-level role that can lead to greater responsibilities within the franchise system.

What does a franchise associate do?

A Franchise Associate acts as a key liaison between franchise owners and the corporate office, providing guidance, resources, and problem-solving support. On a daily basis, they may answer franchisee questions, coordinate training sessions, monitor compliance with brand standards, and help implement marketing initiatives. This role often involves collaborating with various departments such as operations, marketing, and legal to ensure franchisees receive the support they need to succeed, making strong communication and organizational skills essential.

What are the key skills and qualifications needed to thrive as a franchise associate?

To thrive as a Franchise Associate, you generally need strong customer service skills, sales acumen, and an understanding of franchise operations, often supported by a high school diploma or higher education in business. Familiarity with point-of-sale (POS) systems, inventory management software, and basic office applications is typically required. Exceptional communication, problem-solving, and teamwork abilities help individuals excel in this role. These skills and qualities are crucial for delivering consistent brand experiences, supporting franchise growth, and ensuring operational efficiency.

What is the difference between Franchise Associate vs Sales Associate?

AspectFranchise AssociateSales Associate
Required CredentialsHigh school diploma or equivalent; some roles may prefer sales or customer service experienceHigh school diploma or equivalent; sales or customer service experience often preferred
Work EnvironmentRetail or office setting within franchise locationsRetail stores, showrooms, or customer-facing environments
Employer & Industry UsageFranchise chains across various industries like food, retail, and servicesRetail, automotive, electronics, and other customer service sectors

Both roles involve customer interaction and sales skills, but Franchise Associates focus on supporting franchise operations and brand standards, while Sales Associates primarily focus on selling products or services directly to customers. Understanding these differences helps job seekers find the right fit based on their skills and career goals.

What are the most commonly searched types of Franchise jobs in California?

The most popular types of Franchise jobs in California are:

What are popular job titles related to Franchise Associate jobs in California?

For Franchise Associate jobs in California, the most frequently searched job titles are:

What job categories do people searching Franchise Associate jobs in California look for?

The top searched job categories for Franchise Associate jobs in California are:

What cities in California are hiring for Franchise Associate jobs?

Cities in California with the most Franchise Associate job openings:

Infographic showing various Franchise Associate job openings in California as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 25% Part Time, 2% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Associate Buyer, Franchise - Pottery Barn Kids and Teen

San Francisco, CA • On-site


Williams-Sonoma, Inc.
Retail • 10K+ employees

6.5

Company rating: 6.5 out of 10

Based on 95 frontline employees who took The Breakroom Quiz

People enjoy working here

Recommended by parents

Uninterrupted breaks


$43K - $58K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 24 days ago


Job description

Associate Buyer, Franchise - Pottery Barn Kids + Teen 

As the Associate Buyer for Global you will manage Franchise Businesses for the Pottery Barn Kids + Teen Brands.  In conjunction with your manager, you are responsible for the management of a set of categories for our Franchise Businesses. Your job on the Pottery Barn Kids and Teen Global team is to bring the US brand strategies and presentation to life with our Franchise Partners. You will work to maintain the brand identity while making strategic adjustments to the assortment and presentation specific to each partner to maximize sales/ revenue potential and profitability. 

Specific Responsibilities 

  • Collaborate on financial targets associated with Franchise Businesses to drive revenue, inventory and 

  • Participate with merchant team / inventory and franchise partners on a quarterly basis to drive core best sellers and reduce inventory in slow sellers/ not go forward items

  • Recommended assortment changes using market knowledge, competitive details, and sales analysis to maximize sales potential for each Partner. 

  • Develop and implement seasonal calendar for Partners (key milestones & owners) Align on promotional and markdown strategies to ensure inventory targets and sales are met each season (by exception for Partner needs)

  • Sales Review (Divisional Breakouts, best sellers, key business drivers), drive actions from Sales Review findings, track and report out on actions and tests and identify opportunities based on Brand's Top 50

  • Communicate seasonal strategies and big ideas to Partners & cross functional teams.

  • Drive/develop process improvements across the organization to drive Franchise business.

  • Drive Global SKU creation process and management for Company Owned + Franchise businesses

  • Create Seasonal Merch List and maintain on a weekly basis to share with both Inventory and Franchise partners

  • Create Global Adoption Tools for Partners to utilize each season including a Visual Line List with product information, Store Lifestyle Document with placement and product data as well as an accurate Merch List

  • Participate in Global Adoption 4 times a year with seasonal strategy kick off & sell in of product, by season to Franchise Partners, both virtually and in person utilizing Brand information 

  • Participate in a Hindsight process for each season to ensure key KPIs are communicated to our Franchise Partners

  • Partner with customs, logistics, licensing and legal teams to clear roadblocks to successful product sales

  • Establish and maintain strong relationships with internal and external brand partners 

Personal Competencies 

  • Excellent business / financial acumen. Diagnose problems and take action for improvement. 

  • Ability to influence others and make solid business decisions

  • Comfortable with the accountability of driving strategies and managing a business / OTB. 

  • Ability to work with cross functional partners across the globe to drive projects and tasks to completion. 

  • Passionate, positive problem solver with a can-do attitude. 

    • Personal leadership and professionalism. Service + customer mindset, with the ability to influence cross functionally. 

  • Ability to navigate ambiguous and often changing situations. 

  • Superior written communication, presentation, and listening skills 

  • Strong management and leadership skills to lead, develop and motivate a team -- both internal and external. 

  • Organized, efficient, and detailed orientated. 

Requirements 

  • 2-5 years of Retail Merchandising/Buying and/or Retail Kids and Home Furnishings Planning experience preferred. Account Management experience will also be considered.

  • Strong Excel skills (pivots, formulas, data sourcing) 

  • Strong Presentation skills required 

  • Strong understanding of the brand customer and aesthetic 

Our Culture & Values
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.
People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits
A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $78,500- $92,250. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

Williams-Sonoma logo

About Williams-Sonoma

Sourced by ZipRecruiter

Established in 1956, Williams-Sonoma, Inc. stands as a leading specialty retailer, renowned for offering premium kitchen and home products in the United States. Our esteemed family of brands includes Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Teen, Pottery Barn Kids, Rejuvenation, Mark & Graham, West Elm, and Outward. These brands have earned widespread recognition and respect in the industry. We take pride in providing beautifully designed, stylish, and functional products for every part of the home, from the kitchen to the living room, bedroom, home office, closet, laundry room, and outdoor spaces. While witnessing significant transformations over the years since our first brick-and-mortar store opened, our dedication to exceptional quality products, functional design, excellent customer service, and enriching the lives of our customers and communities remains unwavering. Today, we are a multi-brand, multi-channel global enterprise, supported by cutting-edge technology and exceptionally talented retail teams. We constantly seek fresh perspectives and innovative ideas to drive our continued success.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

San Francisco, CA, US


What Williams-Sonoma employees say

Pay

Benefits

Hours and flexibility

Workplace

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