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Focus Group Research Jobs (NOW HIRING)

University of Utah

Research Associate

Salt Lake City, UT · On-site

$70K - $130K/yr

... focus group protocols, and interview protocols), analysis, and reporting/communication plans ... Prepare research and evaluation reports, interim and annual summaries, and presentations in user ...

University of Utah

Research Associate

Salt Lake City, UT · On-site

$70K - $130K/yr

... focus group protocols, and interview protocols), analysis, and reporting/communication plans ... Prepare research and evaluation reports, interim and annual summaries, and presentations in user ...

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What is the difference between Focus Group Research vs Market Research Analyst?

AspectFocus Group ResearchMarket Research Analyst
Primary RoleFacilitates and moderates focus group discussions to gather qualitative insights.Analyzes market data to identify trends and support business decisions.
Skills & CredentialsStrong communication, moderation skills, basic research knowledge.Analytical skills, proficiency in data analysis, often a degree in marketing or related field.
Work EnvironmentMarket research firms, client offices, or remote settings.Corporate offices, consulting firms, or research agencies.
Industry UsageCommon in qualitative research projects across various industries.Used across industries for quantitative and qualitative market analysis.

Focus Group Research primarily involves moderating discussions to gather qualitative insights, while Market Research Analysts analyze data to inform strategic decisions. Both roles support market understanding but differ in methods and focus areas.

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Focus Group Research jobs near you

Insights and Strategic Research Associate Managing Consultant, Ketchum Analytics

Ketchum U.S.

Chicago, IL • Hybrid

$85K - $95K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

Overview

Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum Analytics is looking for a Manager, Consumer Research and Insights! 

This is a perfect role for an experienced researcher or specialist that thrives working in a fast-paced environment. The person coming into this role should have expertise in original survey research and be able to lead a team and manage projects from start to finish, as well as independently own programs.

Responsibilities  

  • Developing relationships with client and account teams. This includes regular and proactive one-on-one interaction with local account teams, and direct correspondence with account teams and clients 
  • Overseeing and managing all aspects of a project largely independently. From the day-to-day work, to client relationships, to account relationships, billing and growth 
    • Development of original, large scale/global qualitative and quantitative research studies, including writing questionnaires/interview/focus group guides, overseeing data collection vendors, and analyzing the results etc.  
    • Development of research, analytics and measurement proposals 
    • Analysis and reporting of findings in a way that tells a concise and clear story with the data and provides answers to the client's main questions/objectives; Presentation of results to account team and client 
  • Serving as a specialist and advisor in research and analysis, to include: 
    • Staying up to date with trends, tools and techniques and counseling clients, account teams and other research team members on methodologies, tools and best practices 
    • Participating in or driving analytics projects and initiatives 
    • Developing new methodologies, reports or product offerings to meet existing client needs and to drive new business 
    • Determining the best methodologies and tools to use to solve client challenges and deliver impact to their business  
  • Work in collaboration with other specialty teams within the agency to assess and create successful social, digital and paid programs for the client. 

 
Qualifications  

  • 3 to 5 years of research, analytics and/or media analysis experience; advanced degree in a relevant field desired but not necessary 
  • Strong orientation towardclient service and teamwork 
  • Strong business acumen and understanding of the communications landscape 
  • Management experience 
  • The ability to work on multiple projects concurrently 
  • Strong statistical, writing, and public speaking/presentation skills 
  • Strong understanding original/primary quantitative research and statistics  
  • Research supplier/vendor/budget management experience preferred 

The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

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