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Floral Industry Jobs (NOW HIRING)

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Stay informed on mass market and floral industry trends. * Share insights and knowledge with customers to strengthen partnerships. * Attend trade shows, trial gardens, and farm visits to promote new ...

Ideal candidate will have some college in a related field. 2. At least four (4) years of experience in the floral industry. Equivalent combination of education/experience may be considered. Preferred ...

Driver Class A

Gilroy, CA · On-site

$30/hr

Become A Kendal Floral Driver Ready to build a career with a company that's leading the floral industry? Our CA Class A Delivery Drivers make $30.00 per hour. Kendal Floral is the largest importer of ...

Floral Designer

New Albany, OH · On-site

$12 - $18/hr

Part Time / Full Time Floral Designer & Customer Service. Hours will vary. Holiday busy cycles ... Benefits:Competitive Industry Salary Most Holiday's Off, Sundays normally offLarge inhouse ...

Floral Receiving & Processing

Plymouth, MN · On-site

$17.50 - $18.50/hr

This job is a great entry-level opportunity into the floral industry. At Len Busch Roses, we are passionate about hiring employees who value of taking care of each other & our customers. We strive to ...

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Floral Industry information

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$10

$15

$21

How much do floral industry jobs pay per hour?

As of Sep 5, 2026, the average hourly pay for floral industry in the United States is $15.92, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $17.07 per hour, depending on experience, location, and employer.

What is the floral industry?

The floral industry encompasses the cultivation, marketing, and sale of flowers and ornamental plants. It includes growers, wholesalers, retailers (such as florists), and designers who create floral arrangements for events, occasions, and everyday enjoyment. The industry also involves supply chain management, import/export of flowers, and related services like event planning and interior decoration. Floral professionals work with fresh, dried, and artificial flowers to meet the diverse needs of consumers and businesses.

What are the key skills and qualifications needed to thrive in the floral industry, and why are they important?

To thrive in the floral industry, you need a solid understanding of plant care, floral design principles, and customer service, often supported by a certificate or diploma in floral design or horticulture. Familiarity with point-of-sale (POS) systems, floral arrangement software, and inventory management tools is typically required. Creativity, attention to detail, and strong interpersonal skills help professionals stand out by crafting unique arrangements and building lasting client relationships. These skills ensure high-quality products, efficient operations, and customer satisfaction in a competitive, service-driven market.

What are some common challenges faced when working in the floral industry, and how can I prepare for them?

Working in the floral industry often involves managing time-sensitive tasks, such as preparing arrangements for events and meeting customer deadlines, which can be challenging during peak seasons like holidays and weddings. Additionally, florists must handle perishable inventory, requiring strong organizational skills to minimize waste and maintain quality. To prepare, it’s helpful to develop efficient workflow habits, learn proper flower care techniques, and build strong communication skills for collaborating with vendors, event coordinators, and customers.

What is the difference between Floral Industry vs Florist?

AspectFloral IndustryFlorist
CredentialsNone required, but certifications like Certified Floral Designer are commonTypically requires floral design certifications or training
Work EnvironmentWholesale suppliers, large floral farms, distribution centersFlower shops, retail stores, event venues
Employer & Industry UsageUsed by large companies, wholesalers, and distributorsUsed by small businesses, retail shops, and individual entrepreneurs

The floral industry encompasses a broad range of roles including growers, wholesalers, and distributors, focusing on the supply chain of flowers. A florist, on the other hand, is a retail professional who designs and sells floral arrangements directly to customers. While both roles require knowledge of flowers, the industry role is more about production and distribution, whereas florists focus on design and customer service.

More about Floral Industry jobs

What cities are hiring for Floral Industry jobs?

Cities with the most Floral Industry job openings:

What states have the most Floral Industry jobs?

States with the most job openings for Floral Industry jobs include:

What job categories do people searching Floral Industry jobs look for?

The top searched job categories for Floral Industry jobs are:

Infographic showing various Floral Industry job openings in the United States as of August 2026, with employment types broken down into 33% Full Time, and 67% Part Time. Highlights an 100% In-person job distribution, with an average salary of $33,104 per year, or $15.9 per hour.

Mass Market Sales - Cut Flower Industry

Kendall Farms

Fallbrook, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago

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Job description

Kendall Farms is a family-owned, California-based flower farm known for cultivating and supplying premium cut flowers across North America. We take pride in our innovation, craftsmanship, and customer care, and we’re looking for an experienced sales leader to help us grow our mass market channel and deepen our retail partnerships.

Position Summary:
The Mass Market Sales Representative is responsible for driving growth in the mass market channel by prospecting new customers, expanding existing accounts, and ensuring the highest level of customer satisfaction. This role focuses on developing long-term partnerships, increasing sales volume and transaction size, and supporting the company’s overall revenue objectives.

Key Responsibilities:

  • Identify and qualify new accounts within the mass market channel.
  • Manage and grow existing customer relationships by providing proactive account service, order facilitation, and timely solutions.
  • Monitor customer purchasing cycles and present programs, promotions, and new product opportunities.
  • Serve as the primary liaison between customers and internal departments, ensuring seamless communication and order execution.
  • Represent the company at trade shows and customer events.
  • Contribute to achieving and exceeding sales targets through consistent prospecting, upselling, and cross-selling.
  • Customer Acquisition & Prospecting
  • Develop and execute a new business customer focus plan.
  • Prospect daily through calls, referrals, events, and trade shows.
  • Qualify and prioritize prospects based on potential fit and revenue.
  • Prepare proposals, pricing programs, and presentations tailored to customer needs.
  • Support customer onboarding, including vendor set-up and credit applications.

Account Management & Growth

  • Create annual sales forecasts by customer and territory.
  • Facilitate order entry and proactively manage prebooks, estimates, and replenishment cycles.
  • Ensure accurate set-up of new items, SKUs, and vendor forms through customer systems.
  • Conduct regular business reviews to track performance and introduce new programs.
  • Monitor product quality, delivery, and satisfaction; address issues promptly and effectively.
  • Increase sales dollars per customer year-over-year and transaction size month-over-month.

Sales Execution & Communication

  • Provide internal teams with customer forecasts, product needs, and order details.
  • Communicate shortages, changes, ship dates, and credits quickly and accurately.
  • Ensure accurate processing of credits and RMAs while minimizing financial exposure.
  • Collaborate with accounting on collections and customer creditworthiness.
  • Update customer portals, EDI systems, or iTrade platforms as required.

Industry Engagement

  • Stay informed on mass market and floral industry trends.
  • Share insights and knowledge with customers to strengthen partnerships.
  • Attend trade shows, trial gardens, and farm visits to promote new products and build relationships.

Qualifications:

  • Minimum 5 years of sales experience in the cut flower, floral, or perishable goods industry.
  • Proven track record of growing key accounts and exceeding sales targets.
  • Strong relationships with major retailers, grocery chains, or mass market accounts.
  • Excellent negotiation, presentation, and communication skills.
  • Highly organized with the ability to manage multiple accounts and deadlines.
  • Bachelor’s degree preferred but not required if experience is substantial.
  • Willingness to travel as needed (approximately 20%).

Benefits:

  • Competitive base salary + commission
  • Medical insurance
  • 401(k) with employer match
  • Paid time off and holidays
  • A chance to work with a passionate team in a growing, innovative company

How to Apply:
Please submit your resume and a cover letter outlining your relevant experience and relationships in the mass market or floral industry.

Company Description

Kendall Farms is a family-owned and operated business that is obsessed with growing the finest flowers and greens in the most conscientious way.