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Fitness Copywriter Jobs (NOW HIRING)

Genius AI

Senior Copywriter

New York, NY · On-site

$145K - $170K/yr

... copywriting and copy-review systems from the ground up, designing workflows that encode brand ... Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes ...

Genius AI

Senior Copywriter

New York, NY · On-site

$145K - $170K/yr

... copywriting and copy-review systems from the ground up, designing workflows that encode brand ... Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes ...

Xponential Fitness

Graphic Designer

Irvine, CA

Xponential Fitness is looking for a Graphic Designer to join the in-house creative team for the ... Basic copywriting and editing skills for promotional materials and internal presentations * Other ...

J. Crew

Junior Copywriter

New York, NY · Hybrid

$25.48 - $29.74/hr

Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance,family planning (fertility, adoption & surrogacy support), fitness discounts ...

J.Crew

Junior Copywriter

New York, NY · On-site

$25.48 - $29.74/hr

Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts ...

Crunch Fitness

Social Media Coordinator

Tampa, FL · On-site

$35K - $45K/yr

Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and ... Written and verbal communication skills, as well as copywriting and proofreading skills. * Must be ...

Crunch Fitness

Marketing Coordinator

Tampa, FL · On-site

$30K - $50K/yr

Are you looking to combine work, fitness and fun? Crunch Fitness is looking for energetic ... Written and verbal communication skills, as well as copywriting and proofreading skills. * Must be ...

Crunch Fitness

Social Media Coordinator

Tampa, FL · On-site

$35K - $45K/yr

Are you looking to combine work, fitness and fun? Crunch Fitness is looking for energetic ... Written and verbal communication skills, as well as copywriting and proofreading skills. * Must be ...

Crunch Fitness

Creative Director

Tampa, FL · On-site

Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and ... Creative Copywriting: Craft persuasive and impactful copy for campaigns, website content, and ...

PVH

Junior Copy Coordinator

New York, NY · On-site

$52K - $75K/yr

Copywriting * Partner with the copywriter to have consistent alignment of the tone and voice of CK ... A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness ...

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All JobsFitness Copywriter Jobs

Fitness Copywriter information

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$14

$36

$67

How much do fitness copywriter jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for fitness copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.

What is a fitness copywriter?

A Fitness Copywriter creates engaging and persuasive content tailored to the health and fitness industry. This includes writing for blogs, social media, websites, email campaigns, and advertisements to inform, educate, and convert readers into customers. They blend fitness knowledge with marketing techniques to craft compelling messages that resonate with target audiences. Strong research skills, industry expertise, and the ability to write clear, persuasive copy are essential for success in this role.

What are the key skills and qualifications needed to thrive in the fitness copywriter position, and why are they important?

A Fitness Copywriter excels with strong writing skills, an understanding of fitness trends, and experience in content marketing or related fields, often supported by a degree in English, journalism, or a health-related discipline. Familiarity with SEO tools, content management systems (CMS), and analytics platforms is commonly required to optimize and track written material. Creativity, attention to detail, and the ability to adapt tone for different audiences are standout soft skills in this role. These capabilities are crucial for producing engaging, effective content that resonates with fitness audiences and drives brand growth.

What are some typical projects or assignments a fitness copywriter might work on?

Fitness Copywriters are often tasked with creating a variety of content types, such as blog posts, workout guides, product descriptions, email campaigns, and social media posts for fitness brands or gyms. They frequently collaborate with trainers, marketing teams, designers, and sometimes clients to ensure content accuracy and brand alignment. The role can also involve researching emerging fitness trends, interviewing industry experts, and editing or updating existing material to keep it relevant. This mix of projects provides continuous learning opportunities and helps copywriters build a versatile, impactful portfolio.

More about Fitness Copywriter jobs
What cities are hiring for Fitness Copywriter jobs? Cities with the most Fitness Copywriter job openings:
What are the most commonly searched types of Fitness Copywriter jobs? The most popular types of Fitness Copywriter jobs are:
What states have the most Fitness Copywriter jobs? States with the most job openings for Fitness Copywriter jobs include:
What job categories do people searching Fitness Copywriter jobs look for? The top searched job categories for Fitness Copywriter jobs are:
Fitness Copywriter jobs near you
Infographic showing various Fitness Copywriter job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 67% In-person, and 33% Hybrid job distribution, with an average salary of $76,412 per year, or $36.7 per hour.

Senior Copywriter

Genius AI

New York, NY • On-site

$145K - $170K/yr

Full-time

Medical, Dental, Retirement, PTO

Posted 23 days ago

Job description

About Genius AI
Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.
Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.
About the Role
Genius AI serves 120,000+ service businesses and the way we talk to them is a meaningful part of how we earn their trust and grow the business. Copy touches every surface that matters: paid social, email, landing pages, and campaigns. The quality of that copy directly affects whether someone signs up, activates, and stays.
The other half is architecting the AI-powered systems that embed your editorial judgment into how the entire marketing function produces copy, so quality and consistency don't depend on you being in every room.
You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.
What You'll Do
  • Write across the full marketing funnel inclusive of paid social, email, landing pages, video scripts, and campaigns, bringing real business-owner pain points to life and showing how Genius AI solves them in ways competitors don't
  • Architect AI-powered copywriting and copy-review systems from the ground up, designing workflows that encode brand standards and scale copy quality across the org without requiring your direct involvement in every piece
  • Build and maintain a living style guide and brand voice framework that serves as the foundation for every system you create and every piece of copy the team produces
  • Set the editorial standard for the org, running AI-powered copy reviews, giving feedback with conviction, and coaching partners to make better messaging decisions independently
  • Develop integrated campaign messaging, creative territories, and taglines that cut through competitive noise and make Genius AI the obvious choice for service business owners

What We're Looking For
  • 5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle work across a marketing funnel
  • You have built AI writing tools and workflows that changed how a team operates, with genuine hands-on experience designing systems rather than just using tools to write faster
  • Comfortable moving without full direction, making calls on voice, messaging, and creative strategy without waiting for someone to scope it first
  • Proven track record of translating product features into business impact and customer transformation, with a deep understanding that differentiation increasingly lives in narrative
  • Experience setting copy standards at an organizational level, through style guides, voice frameworks, or AI-powered writing systems
  • Strong performance marketing instincts, with a clear sense of what makes copy convert in crowded paid environments
  • A clear point of view on what great looks like, the ability to defend it, and a track record of rallying cross-functional partners around a creative perspective

Benefits & Perks
  • Competitive health & dental insurance options, effective on your first day of employment
  • Flexible PTO
  • In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
  • Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
  • Annual stipend for professional development and continued learning
  • High performers at 5 years receive a generous stipend to use however you recharge best
  • 401k benefit: employees are eligible to contribute starting day 1 of employment
  • Dependent Care FSA
  • Paid parental leave
  • Fertility and adoption benefits via Carrot and Kindbody

The base salary for this role is between $145,000-$170,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in Genius AI's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.
At Genius AI, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Genius AI is proud to be an Equal Opportunity and Affirmative Action Employer.
Personal Information: Notice at Collection for Employees and Applicants
Agency Submissions
If a resume or applicant is submitted to Genius AI by a third party without a signed search agreement in place, it will become the property of Genius AI and no fee will be paid, irrespective of whether the candidate is hired.
Genius AI may use automated tools, including artificial intelligence and machine learning systems (AI Tools), to assist in evaluating applicants' qualifications and fitness for the position. These AI Tools may be used alongside human review during one or more stages of the recruiting process, including application screening, skills assessments, and interviewing. No final hiring decision will be made solely by AI Tools without human oversight.

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