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Financial Services Marketing Jobs (NOW HIRING)

The Director, Financial Services Marketing will be a senior marketing leader who combines deep knowledge of how investment professionals work with the strategic and executional range to build a best ...

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AMG Financial Services is a rapidly growing Insurance Marketing Organization dedicated to helping individuals and families protect what matters most while building long-term financial security. Since ...

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AMG Financial Services is a rapidly growing Insurance Marketing Organization dedicated to helping individuals and families protect what matters most while building long-term financial security. Since ...

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Financial Services Marketing information

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$46.5K

$79.9K

$100.5K

How much do financial services marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for financial services marketing in the United States is $79,904.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is the difference between Financial Services Marketing vs Financial Advisor?

AspectFinancial Services MarketingFinancial Advisor
CredentialsMarketing degrees, certifications like CIM or CFA (for marketing roles)Financial planning certifications like CFP, Series 7, Series 66
Work EnvironmentMarketing departments, advertising agencies, financial firmsClient offices, banks, financial planning firms
Employer & Industry UsageFinancial institutions, marketing agenciesBanks, investment firms, independent advisory firms

Financial Services Marketing focuses on promoting financial products and services to attract clients, requiring marketing expertise and industry knowledge. In contrast, a Financial Advisor provides personalized financial planning and advice directly to clients, requiring financial credentials and client relationship skills. Both roles operate within the financial industry but serve different functions and skill sets.

What is a financial services marketing?

Financial services marketing involves promoting and selling financial products and services such as banking, insurance, investments, and loans. Professionals in this field develop strategies to target specific customer segments, often using digital channels, branding, and compliance with industry regulations.

What are the key skills and qualifications needed to thrive in financial services marketing?

To thrive in Financial Services Marketing, you need a solid understanding of finance, marketing principles, and data analysis, often backed by a degree in marketing, finance, or a related field. Familiarity with CRM platforms, digital marketing tools, and certifications like FINRA Series 7 or digital marketing credentials are commonly required. Strong communication, analytical thinking, and relationship-building skills help professionals create effective campaigns and connect with clients. These skills ensure compliance, effective client engagement, and the ability to drive growth in a highly regulated and competitive industry.

What does a financial services marketing do?

A financial services marketing professional develops strategies to promote banking, insurance, investment, and other financial products. They analyze market trends, create advertising campaigns, and use digital tools to attract and retain clients, often working closely with sales teams and requiring knowledge of financial regulations.

What are some common challenges faced by professionals in financial services marketing, and how can they be addressed?

Professionals in financial services marketing often navigate complex regulations and compliance requirements when crafting campaigns, which can limit creative options and messaging. Additionally, building trust with clients in a highly competitive industry requires clear communication and a strong understanding of financial products. Success in this role involves staying up-to-date with regulatory changes, working closely with compliance teams, and leveraging data-driven insights to tailor marketing strategies. Collaborating with product managers, legal teams, and sales professionals is also essential to ensure marketing materials are both compelling and compliant.
More about Financial Services Marketing jobs
What cities are hiring for Financial Services Marketing jobs? Cities with the most Financial Services Marketing job openings:
What are the most commonly searched types of Financial Services Marketing jobs? The most popular types of Financial Services Marketing jobs are:
What states have the most Financial Services Marketing jobs? States with the most job openings for Financial Services Marketing jobs include:
What job categories do people searching Financial Services Marketing jobs look for? The top searched job categories for Financial Services Marketing jobs are:
Infographic showing various Financial Services Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 17% Part Time, 1% Temporary, and 4% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $79,904 per year, or $38.4 per hour.

Financial Services Marketing Consultant

Principal Financial Group

West Des Moines, IA โ€ข On-site

$24.20 - $32.42/hr

Full-time

PTO

Posted yesterday

New


Job description

What You'll Do

Are you a creative problem solver with a passion for marketing and business growth? We are currently seeking a self-motivated and detailed oriented Marketing Consultant to join our team. In this role, you will have the opportunity to make an impact on our business and help drive our growth plans forward. Youโ€™ll be responsible for developing and executing marketing campaigns and creative tactics to attract new clients and expand our market presence. You will work closely with our sales leaders and financial professionals to help them identify and pursue new business opportunities, using your exceptional communication and interpersonal skills to build strong relationships.

In this role you will be responsible for:
  • Promoting and implementing marketing programs and tools with all financial advisors in the region.
  • You will work closely with sales managers and financial advisors to effectively penetrate target segments in order to help grow their books of business.
  • Implement multi-channel marketing programs, maximizing social media, email campaigns and traditional marketing.
  • Support client retention efforts by enhancing engagement strategies and maintaining strong relationships.
  • Plan and coordinate events to support marketing initiatives.
  • Produce newsletters to foster positive culture and keep advisors informed about marketing programs and initiatives.
  • Ensuring marketing programs align with industry regulations and compliance measures and align with brand standards.

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!


Who You Are
  • High school diploma or equivalent experience.
  • Ability to translate marketing concepts into actionable plans and tools.
  • Strong communication and interpersonal skills.
  • Proactive and highly organized with the ability to prioritize assignments and adapt to changing priorities.
  • Proficient knowledge of Microsoft Office Suite.
Skills That Will Help You Stand Out
  • College degree or previous experience in marketing or related field.
  • Experience with Salesforce and/or other CRM platforms.
  • Exposure to, or experience with, social media platforms.

Salary Range Information
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)
$24.20 - $32.42 / hour
Time Off Program
Personal Time Off (PTO) is provided to hourly (non-exempt) employees and provides a set amount of accrued time earned each pay period. Employees can use their PTO for vacation, personal or short-term illness.
Pension Eligible
Yes Location

This role will be based in our West Des Moines, IA field office. This position requires full-time, on-site work from Monday to Friday during standard office hours.

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, youโ€™ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, weโ€™re imagining a more purpose-led future for financial services โ€“ and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


Posting Window
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Original Posting Date
8/5/2026
Most Recently Posted Date
8/5/2026
ย 

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review ourย Workforce (U.S.) Privacy Noticeย for more details on our practices and your data privacy rights.

Qualifications:
  • High school diploma or equivalent experience.
  • Ability to translate marketing concepts into actionable plans and tools.
  • Strong communication and interpersonal skills.
  • Proactive and highly organized with the ability to prioritize assignments and adapt to changing priorities.
  • Proficient knowledge of Microsoft Office Suite.
Skills That Will Help You Stand Out
  • College degree or previous experience in marketing or related field.
  • Experience with Salesforce and/or other CRM platforms.
  • Exposure to, or experience with, social media platforms.
Education:UNAVAILABLEEmployment Type: FULL_TIME