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Financial Marketing Jobs (NOW HIRING)

You'll be the primary finance partner to Marketing leadership - owning the top-of-funnel and pipeline models, building the ROI and efficiency frameworks that guide where we deploy investment, and ...

Apply financial-marketing compliance guardrails to every post, ensuring zero promises of guaranteed returns, accurate performance language, and proper risk disclosures. * 30-Day Deliverables:

Demonstrated experience creating investor-facing materials such as pitchbooks, presentations and financial marketing content * Strong interest in credit investing, private markets and alternative ...

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Financial Marketing information

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$46.5K

$79.9K

$100.5K

How much do financial marketing jobs pay per year?

As of Sep 14, 2026, the average yearly pay for financial marketing in the United States is $79,904.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What is financial marketing?

Financial marketing refers to the strategies and activities used by financial institutions and companies to promote their products and services, such as banking, investment, and insurance offerings. It involves understanding customer needs, targeting specific market segments, and using various marketing channels to reach potential clients. Financial marketers must also comply with industry regulations and build trust through transparent communication. The goal is to attract, retain, and grow a loyal customer base while maintaining a positive brand image.

What are the key skills and qualifications needed to thrive in financial marketing?

To excel in Financial Marketing, you need a strong understanding of financial products, market trends, and marketing principles, often supported by a degree in finance, marketing, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and certifications such as CFA or FINRA licenses can be highly beneficial. Outstanding communication, analytical thinking, and relationship-building skills help professionals connect with clients and adapt strategies. These competencies are crucial for effectively promoting complex financial services and driving business growth in a competitive market.

What are some common challenges faced by professionals in financial marketing, and how can they be overcome?

Professionals in Financial Marketing often face challenges such as navigating strict regulatory requirements, communicating complex financial products in an accessible way, and differentiating their offerings in a highly competitive market. Overcoming these challenges involves staying updated on compliance standards, collaborating closely with legal and compliance teams, and investing in continuous learning about new financial products. Additionally, leveraging data analytics and customer insights can help refine marketing strategies and ensure messaging resonates with target audiences.

What is the difference between Financial Marketing vs Financial Advisor?

AspectFinancial MarketingFinancial Advisor
Required CredentialsMarketing certifications, financial industry knowledgeFINRA licenses, CFP certification
Work EnvironmentMarketing agencies, financial firms, digital platformsClient offices, financial institutions, independent practice
Employer & Industry UsageFinancial services companies, marketing firmsBanks, investment firms, independent practices

Financial Marketing focuses on promoting financial products and services through advertising, branding, and digital campaigns. In contrast, a Financial Advisor provides personalized financial planning and investment advice directly to clients. While both roles require financial industry knowledge, Financial Marketing emphasizes outreach and brand awareness, whereas Financial Advisors prioritize client relationships and financial guidance.

What do financial marketing professionals do?

Financial marketing professionals develop strategies to promote financial products and services, such as banking, investments, or insurance, to target audiences. They analyze market trends, create advertising campaigns, and use tools like digital marketing platforms to attract clients and increase brand awareness. Strong communication skills and knowledge of financial regulations are essential in this role.

What does financial marketing do?

Financial marketing involves promoting financial products and services such as banking, investments, insurance, and loans to target audiences. Professionals in this field develop strategies using market research, advertising, and digital tools to attract clients and increase brand awareness for financial institutions.
More about Financial Marketing jobs

What cities are hiring for Financial Marketing jobs?

Cities with the most Financial Marketing job openings:

What are the most commonly searched types of Financial Marketing jobs?

The most popular types of Financial Marketing jobs are:

What states have the most Financial Marketing jobs?

States with the most job openings for Financial Marketing jobs include:

What are popular job titles for Financial Marketing?

Popular job titles for Financial Marketing:

Infographic showing various Financial Marketing job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $79,904 per year, or $38.4 per hour.

Marketing Assistant

Janesville, WI • On-site

$18 - $20/hr

Full-time

Posted 23 days ago


Job description

Description:

GENERAL SUMMARY

The Marketing Assistant’s primary responsibilities are planning and supporting credit union events and community engagements while providing administrative and office support for the Marketing Department. The position assists with day-to-day marketing operations, campaigns, and member communications within a community-focused credit union environment which includes compliance-sensitive advertising, digital content, and marketing technology. The Marketing Assistant works closely with the AVP of Marketing & Member Experience where occasional offsite, evening, and weekend work may be required for events.

Primary Responsibilities:

Plan and coordinate local events, community engagements, tradeshows, and professional conference presence, including logistics, materials preparation, staffing coordination, and follow-up activities; occasional offsite, evening, and weekend event work is required.

Provide hands-on event support, including setup, teardown, staffing coordination, promotional materials, and post-event follow-up and analysis.

Provide administrative and office support for the Marketing Department, including scheduling, vendor coordination, invoice processing, and management of marketing supplies and promotional inventory.

Coordinate the distribution of marketing materials, signage, and merchandising to branch locations.

Provide support for community sponsorship and marketing efforts that include tracking collateral, impressions, and engagement.

Maintain organized files and documentation for marketing projects and campaigns.

Assist with marketing campaigns and member communications, ensuring legal and regulatory requirements are followed for financial marketing content.

Perform web page updates and content changes using the credit union's Umbraco content management system (no coding required).

Support the administration and use of HubSpot, including data entry, list management, email builds, and workflow or campaign setup.

Assist with the production of marketing materials and graphics, including design, audio and video, for work in Adobe Creative Cloud applications.

Apply appropriate, ethical uses of AI tools to improve marketing efficiency and accuracy within a regulated financial environment.

Collaborate with internal departments to gather information and support member-focused communications.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Live the First Community Credit Union Mission, Vision and Values within the organization and our communities.

Support an energetic, world-class service and sales culture that continually strives to improve the way we serve our members.

Plan and execute local community events, including setup, teardown, staffing coordination, promotional material preparation, and post-event analysis, with occasional offsite, evening, and weekend work as needed.

Coordinate tradeshow and professional conference logistics, including booth materials, swag coordination, scheduling, and follow-up communications.

Provide day-to-day administrative and office support for the Marketing Department, including scheduling, vendor communication, invoice processing, and management of marketing supplies and promotional inventory.

Coordinate the distribution of marketing materials, signage, and merchandising to branch locations.

Support advertising campaigns and community sponsorships which include local sports marketing partnerships with minor-league teams.

Create, edit, post/upload and maintain marketing content across digital and traditional channels, ensuring compliance with financial industry regulations.

Make updates to website pages using Umbraco CMS, including text changes, image updates, and content adjustments (training provided).

Support the credit union's HubSpot platform by assisting with contact management, campaign setup, email template creation, and workflow testing.

Produce and support graphic design, video, and audio work using Adobe Creative Cloud (Photoshop, Illustrator, InDesign, and Premiere), applying industry-standard design practices.

Use AI-powered marketing tools appropriately, leveraging technology to improve efficiency while maintaining accuracy and compliance.

Track marketing campaign performance, maintain project documentation, and assist with reporting metrics to credit union leadership.

Research marketing trends, competitive positioning, and emerging technologies relevant to community financial institutions.

Maintain professional communication with members, vendors, and internal staff at all times.

Follow all state and federal laws and regulations pertaining to financial institution marketing and advertising.

Assist in promoting a positive credit union image during work hours and at all community events.

Perform other duties and responsibilities as assigned or deemed necessary in order to meet the credit union's goals and objectives.



Requirements:

Required Knowledge, Skills, and Abilities

Detail-oriented with strong organizational and time management skills.

Ability to plan, coordinate, and support event logistics, including transporting required materials, setting up, and tearing down of events and displays.

Strong written and verbal communication skills while possessing an analytical mindset and being a creative thinker.

Professional demeanor with the ability to represent the credit union at public events.

Comfortable learning and using new digital tools, platforms, and software applications.

Familiarity with HubSpot, Adobe Creative Cloud, or comparable marketing software preferred but not required.

Self-motivated and able to work independently with appropriate supervision.

Team-oriented and able to collaborate across departments.

Basic knowledge of Microsoft Office applications (Word, Excel, PowerPoint).

Willingness to learn about the financial services industry regulations and compliance requirements.

Availability to work occasional evenings and weekends for events, tradeshows, and/or community engagements.

Must have reliable transportation.

Education and Experience

This position requires a high school diploma or equivalent. An Associate degree in Marketing, Business Administration, Communications, Graphic Design, or a related field is preferred, or an equivalent combination of education and experience. Previous work experience in event planning, administrative support, marketing, communications, customer service, or related areas is preferred but not required.