... marketing of our billions of MedTech products per year-to look at the impossible and find ... Federal Government accounts preferred * Demonstrated success selling into complex federal health ...
... marketing of our billions of MedTech products per year-to look at the impossible and find ... Federal Government accounts preferred * Demonstrated success selling into complex federal health ...
Marketing Coordinator
Atlanta, GA · Remote
$40K - $56K/yr
Medical
Dental
Vision
Life
Retirement
PTO
The Opportunity We're searching for a Marketing Coordinator to join our team. You'll be at the ... We will provide the federal government with your Form I-9 information to confirm that you are ...
Marketing Coordinator
Atlanta, GA · Remote
$40K - $56K/yr
Medical
Dental
Vision
Life
Retirement
PTO
The Opportunity We're searching for a Marketing Coordinator to join our team. You'll be at the ... We will provide the federal government with your Form I-9 information to confirm that you are ...
Marketing Coordinator
Roswell, GA · On-site +1
$40K - $55K/yr
Medical
Dental
Vision
Life
Retirement
PTO
The Opportunity We're searching for a Marketing Coordinator to join our team. You'll be at the ... We will provide the federal government with your Form I-9 information to confirm that you are ...
Marketing Coordinator
Roswell, GA · On-site +1
$40K - $55K/yr
Medical
Dental
Vision
Life
Retirement
PTO
The Opportunity We're searching for a Marketing Coordinator to join our team. You'll be at the ... We will provide the federal government with your Form I-9 information to confirm that you are ...
Marketing Coordinator
Roswell, GA · Remote
$43K - $59K/yr
Medical
Dental
Vision
Life
Retirement
PTO
The Opportunity We're searching for a Marketing Coordinator to join our team. You'll be at the ... We will provide the federal government with your Form I-9 information to confirm that you are ...
Quick apply
Marketing Coordinator
Roswell, GA · Remote
$43K - $59K/yr
Medical
Dental
Vision
Life
Retirement
PTO
The Opportunity We're searching for a Marketing Coordinator to join our team. You'll be at the ... We will provide the federal government with your Form I-9 information to confirm that you are ...
Federal Account Manager - Mid-Atlantic
Atlanta, GA · Remote
$115K - $130K/yr
... Government markets, specifically Veterans Administration (VA) and Department of Defense (DoD ... Minimum of 5 years of field sales, hospital sales, managed care, marketing, or sales management ...
Federal Account Manager - Mid-Atlantic
Atlanta, GA · Remote
$115K - $130K/yr
... Government markets, specifically Veterans Administration (VA) and Department of Defense (DoD ... Minimum of 5 years of field sales, hospital sales, managed care, marketing, or sales management ...
Federal Account Manager - Mid-Atlantic
Atlanta, GA · On-site
$115K - $130K/yr
... Government markets, specifically Veterans Administration (VA) and Department of Defense (DoD ... Minimum of 5 years of field sales, hospital sales, managed care, marketing, or sales management ...
Federal Account Manager - Mid-Atlantic
Atlanta, GA · On-site
$115K - $130K/yr
... Government markets, specifically Veterans Administration (VA) and Department of Defense (DoD ... Minimum of 5 years of field sales, hospital sales, managed care, marketing, or sales management ...
Marketing Manager (32693)
Atlanta, GA · Remote
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Marketing Manager (32693)
Atlanta, GA · Remote
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Marketing Manager (32693)
Atlanta, GA · On-site +1
$85K - $90K/yr
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Marketing Manager (32693)
Atlanta, GA · On-site +1
$85K - $90K/yr
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Marketing Manager (32693)
Atlanta, GA · Remote
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Marketing Manager (32693)
Atlanta, GA · Remote
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Marketing Manager (32693)
Atlanta, GA · Remote
$90K/mo
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Marketing Manager (32693)
Atlanta, GA · Remote
$90K/mo
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Senior Market Intelligence Analyst - SLED
Milton, GA · On-site
$95K - $105K/yr
Medical
Dental
Vision
Retirement
PTO
Develop and present formal briefings to large audiences on relevant topics and trends in federal government IT * Provide sales/marketing campaign support such as theme development, contact list ...
Senior Market Intelligence Analyst - SLED
Milton, GA · On-site
$95K - $105K/yr
Medical
Dental
Vision
Retirement
PTO
Develop and present formal briefings to large audiences on relevant topics and trends in federal government IT * Provide sales/marketing campaign support such as theme development, contact list ...
Marketing Manager (32693)
Atlanta, GA · Remote
$90K/mo
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Marketing Manager (32693)
Atlanta, GA · Remote
$90K/mo
Medical
Dental
Vision
Retirement
PTO
... government agencies that use independent services to confirm the veracity of claims by sick or ... federal, state, and local laws. Equal Opportunity Employer - Minorities/Females/Disabled/Veterans ...
Federal Technical Recruiter
Dunwoody, GA · On-site
Demonstrated experience recruiting in a high-volume, fast-paced government consulting/contracting ... talent marketing. Company Overview: Baer provides best-in-class engagement experiences for our ...
Federal Technical Recruiter
Dunwoody, GA · On-site
Demonstrated experience recruiting in a high-volume, fast-paced government consulting/contracting ... talent marketing. Company Overview: Baer provides best-in-class engagement experiences for our ...
Business Development & Federal Projects Manager
Atlanta, GA · On-site
Medical
PTO
Government & Industry Relationship Management * Establish and maintain relationships with ... Bachelor's degree in Business, Construction Management, Engineering, Marketing, or related field ...
Quick apply
Business Development & Federal Projects Manager
Atlanta, GA · On-site
Medical
PTO
Government & Industry Relationship Management * Establish and maintain relationships with ... Bachelor's degree in Business, Construction Management, Engineering, Marketing, or related field ...
EB - Client Service Executive
Medical
Dental
Vision
Retirement
PTO
Participate in or conduct on-side meetings, annual reviews, marketing/renewals, and open ... Sterling Seacrest Pritchard participates in E-Verify and will provide the federal government with ...
EB - Client Service Executive
Medical
Dental
Vision
Retirement
PTO
Participate in or conduct on-side meetings, annual reviews, marketing/renewals, and open ... Sterling Seacrest Pritchard participates in E-Verify and will provide the federal government with ...
FOIA Disclosure Product Manager
$116K - $158K/yr
Medical
Dental
Vision
Life
Retirement
PTO
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
FOIA Disclosure Product Manager
$116K - $158K/yr
Medical
Dental
Vision
Life
Retirement
PTO
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
Senior FOIA Disclosure Product Manager
$149K - $216K/yr
Medical
Dental
Vision
Life
Retirement
PTO
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
Senior FOIA Disclosure Product Manager
$149K - $216K/yr
Medical
Dental
Vision
Life
Retirement
PTO
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
Senior FOIA Disclosure Product Manager with Security Clearance
Atlanta, GA · On-site
$149K - $216K/yr
Medical
Dental
Vision
Life
Retirement
PTO
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
Senior FOIA Disclosure Product Manager with Security Clearance
Atlanta, GA · On-site
$149K - $216K/yr
Medical
Dental
Vision
Life
Retirement
PTO
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
FOIA Disclosure Product Manager with Security Clearance
Atlanta, GA · On-site
$116K - $158K/yr
Medical
Dental
Vision
Life
Retirement
PTO
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
FOIA Disclosure Product Manager with Security Clearance
Atlanta, GA · On-site
$116K - $158K/yr
Medical
Dental
Vision
Life
Retirement
PTO
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
Senior FOIA Disclosure Product Manager
$149K - $216K/yr
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
Quick apply
Senior FOIA Disclosure Product Manager
$149K - $216K/yr
... marketing tasks. CGS brings motivated, highly skilled, and creative people together to solve the ... State/Federal Holidays Contact Government Services, LLC is an Equal Opportunity Employer.
Federal Government Marketing information
See Decatur, GA salary details
$21.5K - $26.1K
0% of jobs
$26.1K - $30.7K
7% of jobs
$30.7K - $35.3K
14% of jobs
$36.4K is the 25th percentile. Wages below this are outliers.
$35.3K - $39.9K
16% of jobs
The median wage is $43.2K / yr.
$39.9K - $44.6K
18% of jobs
$44.6K - $49.2K
17% of jobs
$50.1K is the 75th percentile. Wages above this are outliers.
$49.2K - $53.8K
13% of jobs
$53.8K - $58.4K
7% of jobs
$58.4K - $63K
4% of jobs
$63K - $67.6K
2% of jobs
$67.6K - $72.2K
1% of jobs
$21.5K
$46.3K
$72.2K
How much do federal government marketing jobs pay per year?
What are some of the main challenges faced in federal government marketing?
Professionals in Federal Government Marketing often navigate complex regulatory environments, strict compliance standards, and lengthy procurement processes. Adapting marketing strategies to align with constantly evolving government priorities and ensuring messaging resonates with both internal and external audiences can be challenging. However, successfully building relationships with contracting officers and agency stakeholders can lead to rewarding, long-term opportunities. The role also offers exposure to high-impact projects that support vital public sector missions, making adaptability and persistence important for long-term success.
What are the key skills and qualifications needed to thrive in federal government marketing?
To thrive in Federal Government Marketing, you need expertise in strategic marketing, knowledge of federal procurement processes, and experience developing campaigns that comply with government regulations. Familiarity with tools such as CRM platforms, data analytics software, and certifications like GSA Schedule training are often valuable. Strong communication, negotiation, and relationship-building skills make a candidate stand out, especially when coordinating with both agency and private sector stakeholders. These skills are crucial for creating effective marketing strategies that align with government policies while maximizing outreach and impact.
What is a federal government marketing?
A Federal Government Marketing job focuses on promoting products, services, or solutions to federal agencies and departments. Professionals in this role develop strategies to navigate government procurement processes, comply with regulations, and engage key decision-makers. They often work for companies that sell to the government, leveraging contract vehicles, GSA schedules, and targeted campaigns to win federal business. Effective marketing in this space requires knowledge of government procurement cycles, compliance requirements, and relationship-building with agency stakeholders.

Full-time
Posted 13 days ago
BD rating
7.3
Based on 140 frontline employees who took The Breakroom Quiz
307th of 489 rated machine equipment manufacturers
Job description
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job DescriptionRole Overview
The Government Account Manager (GAM) is a senior executional sales leader responsible for driving BD's growth within U.S. Federal healthcare systems, including the VA and DoD. Operating at the center of BD's federal growth strategy, this role partners closely with senior Strategic Customer Group (SCG) and Business Unit (BU) leaders to implement integrated account strategies, accelerate crossportfolio adoption, and deliver a consistent One BD customer experience across complex federal environments.
The GAM drives revenue growth and market expansion by executing integrated federal account strategies aligned to SCG and BU priorities, accelerating crossportfolio adoption, and strengthening customer relationships at priority federal healthcare sites. The role enables predictable performance through disciplined opportunity management, forecast accuracy, and rigorous adherence to federal contracting, compliance, and governance requirements. While the GAM owns execution excellence and outcomes within assigned federal accounts, the role does not carry independent pricing authority or contract approval authority
This role directly supports care delivery for veterans, service members, and other critical federal populations and requires disciplined execution, strong crossfunctional coordination, and fluency navigating regulated procurement environments.
Key Responsibilities
Execute integrated account plans for assigned federal accounts-developed in partnership with local sales teams-that translate BU strategy into executable actions.
Drive basebusiness retention and growth by identifying standardization opportunities, competitive displacement targets, and contractenabled pullthrough.
Translate customer clinical and operational needs into coordinated, multiBU solution opportunities through topdown and bottomup engagement.
Lead multiBU execution across complex federal sales cycles while ensuring visibility, prioritization, and disciplined opportunity progression.
Build and sustain senior stakeholder relationships across clinical, logistics, and executive leadership.
Operate a rigorous account cadence encompassing pipeline, forecasting, execution, and risk management.
Navigate federal purchasing and access pathways while partnering with internal contracting, pricing, and compliance teams to ensure compliant deal execution.
Performance Accountability
Personally accountable for opportunity progression, execution outcomes, and recovery actions across assigned federal accounts.
Complete all opportunities in full alignment with BD compliance, contracting, pricing, and documentation standards.
Compensation is performancebased and tied to defined benchmarks, including pipeline contribution, win execution, forecast accuracy, and basebusiness performance.
What Success Looks Like
A qualified, crossBU pipeline that is accurate, visible, and actively managed
Improved forecast accuracy and execution predictability
Measurable basebusiness retention and growth through disciplined account actions
Consistent, compliant execution across all opportunities and transitions
Qualifications Required:
5+ years of outside medical sales experience focused on U.S. Federal Government accounts preferred
Demonstrated success selling into complex federal health systems (e.g., VA, DoD)
Strong problemsolving skills and comfort operating in matrixed, highcomplexity environments
Proven ability to lead and influence without authority
Bachelor's degree required
Ability to travel up to 50-75% within the assigned region, aligned to account needs and execution priorities.
Preferred:
Experience coordinating multispecialist, multiportfolio selling motions
Strong analytical and CRM knowledge
Track record of sustained toptier performance across multiple selling cycles
At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under "Our Commitment to You".
Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary offered to a successful candidate is based on experience, education, skills, and actual work location. Salary ranges may vary for Field-based and Remote roles. $175,000 - $290,000 (range includes base salary, annual performance bonus, and other incentives).
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work LocationUSA DC - Washington, DCAdditional LocationsWork ShiftAbout BD
Sourced by ZipRecruiter
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
Industry
Medical equipment and supplies manufacturing and manufacturing
Company size
10,000+ Employees
Headquarters location
Franklin Lakes, NJ, US