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Fan Engagement Sports Jobs (NOW HIRING)

SeatSwap, Inc.

Fan Engagement Internship

New York, NY · On-site

Real fans, especially New York sports fans, have a very low tolerance for BS and in-authenticity ... hard" fan we are looking for, why you want to be a part of SeatSwap, why other fans would be ...

Playy Sports

Director, Revenue Marketing

Troy, AL

... Fan Engagement in all marketing and sales campaigns surrounding revenue generating sports Support the Assistant Athletics Director of Marketing & Fan Engagement in recruitment, scheduling, and ...

Virginia Military Institute

$90 - $140/hr

... fan engagement, licensing, marketing, multimedia, and public relations. As a member of the VMI ... The position will also serve as a sport administrator within VMI Athletics. Virginia Military ...

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Fan Engagement Sports information

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$27K

$77.8K

$136.5K

How much do fan engagement sports jobs pay per year?

As of Aug 22, 2026, the average yearly pay for fan engagement sports in the United States is $77,797.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $94,000.00 per year, depending on experience, location, and employer.

What is fan engagement in sports?

Fan engagement in sports refers to the strategies and activities that teams, leagues, or organizations use to connect with their fans, build loyalty, and enhance the overall fan experience. This includes social media campaigns, interactive events, digital content, and in-person activities that encourage fans to participate and feel part of the team’s community. The goal is to strengthen the bond between fans and their favorite teams or athletes, ultimately increasing support, attendance, and revenue.

What are the key skills and qualifications needed to thrive in fan engagement sports?

To thrive in Fan Engagement within sports, you need a strong background in marketing, communication, and event management, often supported by a degree in sports management, marketing, or a related field. Proficiency in social media platforms, CRM systems, and analytics tools is typically required. Creativity, emotional intelligence, and strong interpersonal skills help professionals build authentic connections with fans and respond to feedback effectively. These skills and qualities are crucial for enhancing fan loyalty, driving community growth, and supporting the overall success of sports organizations.

What are some typical challenges faced by professionals in fan engagement sports roles, and how can they be effectively addressed?

Professionals in Fan Engagement Sports often face the challenge of keeping fans consistently engaged, especially during off-seasons or when team performance fluctuates. Balancing digital and in-person engagement strategies, responding quickly to fan feedback, and staying current with emerging trends in technology and social media are also common hurdles. To address these challenges, successful professionals proactively monitor fan sentiment, collaborate closely with marketing and digital teams, and regularly analyze engagement data to refine their outreach. Building a flexible approach and fostering open communication within the team can greatly enhance overall fan experience and loyalty.

What is the difference between Fan Engagement Sports vs Sports Marketing Coordinator?

AspectFan Engagement SportsSports Marketing Coordinator
CredentialsTypically requires a bachelor's degree in marketing, sports management, or related fieldsRequires a bachelor's degree in marketing, communications, or sports management
Work EnvironmentEvent venues, sports teams' offices, fan zonesMarketing agencies, sports teams' marketing departments
Employer & IndustrySports teams, leagues, event organizersSports teams, marketing firms, sponsorship companies
Primary FocusEngaging fans through events, social media, and interactive activitiesPromoting teams, events, and sponsorships to increase visibility and sales

Fan Engagement Sports focuses on creating interactive experiences and building relationships with fans, often through events and social media. In contrast, Sports Marketing Coordinators handle broader promotional campaigns, sponsorships, and branding efforts. Both roles require marketing knowledge but differ in their daily activities and objectives within the sports industry.

More about Fan Engagement Sports jobs

What job categories do people searching Fan Engagement Sports jobs look for?

The top searched job categories for Fan Engagement Sports jobs are:

Fan Engagement Sports jobs near you
Infographic showing various Fan Engagement Sports job openings in the United States as of August 2026, with employment types broken down into 75% Full Time, 23% Part Time, and 2% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution, with an average salary of $77,797 per year, or $37.4 per hour.

Strategic Marketing & Fan Experience Student Worker (Student Wage)

The University of Virginia

Charlottesville, VA • On-site, Remote

$13/hr

Part-time

Re-posted 13 days ago

University Of Virginia rating

7.9

Company rating: 7.9 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

209th of 621 rated colleges and universities

Job description

Strategic Marketing & Fan Engagement Intern:
The University of Virginia Athletics Department is seeking Strategic Marketing & Fan Engagement Interns to assist in creating memorable game-day experiences and driving attendance across UVA's 27 varsity sports programs. Interns will gain hands-on experience in sports marketing, event operations, fan engagement, and sponsorship activation while working alongside full-time athletics staff.
UVA Athletics has won more than 35 NCAA Division I National Championships and welcomes thousands of fans to athletic events each year. This position offers a unique opportunity to contribute to one of the nation's premier collegiate athletics programs.
Time Commitment:
This position requires approximately 6-10 hours per week; primarily during athletic events on nights and weekends. Additional office hours and special project opportunities may be available based on performance and departmental needs.
Responsibilities:
  • Execute game-day promotions, giveaways, contests, and fan engagement activities.
  • Assist with sponsorship activations and in-venue entertainment elements.
  • Support event setup, breakdown, and operational logistics.
  • Interact with fans to create a welcoming and engaging game-day atmosphere.
  • Assist with special events, student outreach initiatives, and community engagement opportunities.
  • Support the Sabre Rewards program and student attendance efforts.
  • Help develop and implement marketing plans designed to increase attendance and enhance the fan experience.
  • Create game scripts, run-of-show documents, and event timelines.
  • Brainstorm and develop creative content, promotional concepts, and fan engagement features.
  • Collaborate with athletics staff, student groups, spirit squads, and campus partners to promote events and drive attendance.

Position Compensation: $13.00 Hourly.
Undergrad student wage position for less than 20 hours per week.
Required Qualifications:
  • Resume and Cover Letter required.
  • Full-time student currently enrolled at the University of Virginia (graduate and undergraduate).
  • Availability to attend all home football games and select competitions for other sports, which are frequently scheduled during evenings and weekends.
  • Ability to represent the University of Virginia and UVA Athletics in a positive, professional, and customer-service-oriented manner.
  • Strong communication and interpersonal skills.
  • Ability to multitask, problem-solve, and adapt in a fast-paced live event environment.
  • Dependable, punctual, and able to work both independently and as part of a team.

Preferred Qualifications:
  • Genuine interest in pursuing a career in sports marketing, fan engagement, event management, or collegiate athletics.
  • Previous experience in customer service, event operations, marketing, promotions, or athletics.
  • Creative mindset with a willingness to contribute new ideas for fan engagement and game presentation.
  • Familiarity with social media platforms and current fan engagement trends.

Physical Demands:
Event preparation and operations may require occasional light physical labor. This includes carrying supplies to, from, and throughout athletic venues. Interns may be required to stand, walk, and work outdoors for extended periods, including up to four hours at a time during athletic events. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment.

What University Of Virginia employees say

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About University of Virginia

Sourced by ZipRecruiter

The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, the University sustains the ideal of developing, through education, leaders who are well-prepared to shape the future of the nation.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Charlottesville, VA, US

Year founded

1819

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