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Facebook Ad Manager Jobs in Alabama (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL

... Facebook/Instagram), TikTok Ads, and programmatic display -- managing campaign setup, audience ... Partner with the Creative Services Manager on digital-first ad creative, social content assets ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

... Facebook/Instagram), TikTok Ads, and programmatic display - managing campaign setup, audience ... Partner with the Creative Services Manager on digital-first ad creative, social content assets ...

European Wax Center

Sales Associate

Montgomery, AL

$13.75 - $18.75/hr

Managing booking appointments and handling customer inquiries over the phone and in-person ... Employer-paid basic life and AD&D insurance * Employer-subsidized health insurance and other ...

European Wax Center

Sales Associate

Prattville, AL · On-site

$11.75 - $16/hr

Managing appointment bookings and inquiries, both in-person and over the phone * Educating guests ... Employer-paid basic life and AD&D insurance * Employer-subsidized health insurance and other ...

European Wax Center

Sales Associate

Prattville, AL · On-site

$11.75 - $16/hr

Managing appointment bookings and inquiries, both in-person and over the phone * Educating guests ... Employer-paid basic life and AD&D insurance * Employer-subsidized health insurance and other ...

European Wax Center

Sales Associate

Prattville, AL

$13 - $17.75/hr

Managing appointment bookings and inquiries, both in-person and over the phone * Educating guests ... Employer-paid basic life and AD&D insurance * Employer-subsidized health insurance and other ...

European Wax Center

Sales Associate

Montgomery, AL · On-site

$11.75 - $16/hr

Managing booking appointments and handling customer inquiries over the phone and in-person ... Employer-paid basic life and AD&D insurance * Employer-subsidized health insurance and other ...

European Wax Center

Sales Associate

Montgomery, AL · On-site

$11.75 - $16/hr

Managing booking appointments and handling customer inquiries over the phone and in-person ... Employer-paid basic life and AD&D insurance * Employer-subsidized health insurance and other ...

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All JobsFacebook Ad JobsFacebook Ad Manager JobsFacebook Ad Manager Jobs in Alabama

Facebook Ad Manager information

See Alabama salary details

$17.2K

$50.7K

$88.8K

How much do facebook ad manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for facebook ad manager in Alabama is $50,714.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,400.00 and $54,400.00 per year, depending on experience, location, and employer.

What is a Facebook Ad Manager?

A Facebook Ad Manager is a professional responsible for creating, managing, and optimizing advertising campaigns on Facebook. They use Facebook's Ads Manager platform to target specific audiences, set budgets, monitor performance, and adjust ads to improve results. Their goal is to help businesses increase brand awareness, drive website traffic, and generate leads or sales through effective Facebook advertising strategies.

What are some common challenges faced by Facebook Ad Managers when optimizing campaigns?

Facebook Ad Managers often encounter challenges such as fluctuating ad performance due to changes in audience behavior, platform algorithm updates, and increasing competition in ad auctions. Additionally, staying compliant with Facebook's advertising policies and adapting creative strategies to avoid ad fatigue can be demanding. Effective communication with clients or stakeholders to set realistic expectations and regularly reporting on key performance metrics are also crucial aspects of the role.

What are the key skills and qualifications needed to thrive as a Facebook Ad Manager, and why are they important?

To thrive as a Facebook Ad Manager, you need expertise in digital marketing, campaign strategy, analytics, and a solid understanding of Facebook's advertising policies and platform. Proficiency with Facebook Ads Manager, Business Manager, Google Analytics, and relevant certifications like Facebook Blueprint are commonly required. Strong analytical thinking, creativity, and communication skills help set top performers apart in this role. These skills are crucial for optimizing ad performance, effectively reaching target audiences, and maximizing return on ad spend.

What is the difference between Facebook Ad Manager vs Social Media Coordinator?

AspectFacebook Ad ManagerSocial Media Coordinator
Primary RoleCreates, manages, and optimizes Facebook ad campaignsDevelops and implements social media content and engagement strategies
Required SkillsAdvertising platform knowledge, analytics, targeting, budgetingContent creation, community management, communication skills
Work EnvironmentDigital marketing teams, advertising agenciesMarketing departments, social media teams
Common UsagePaid advertising on FacebookOrganic social media presence and engagement

While Facebook Ad Manager focuses on creating and optimizing paid advertising campaigns on Facebook, Social Media Coordinators handle overall social media content and community engagement. Both roles require familiarity with social media platforms, but their core responsibilities differ in paid versus organic strategies.

How do I get into the Facebook Ad Manager?

To access Facebook Ad Manager, you need a Facebook Business account and a connected Facebook Page. Log in to your Facebook account, navigate to the Ads Manager through the menu or directly visit business.facebook.com, and set up your ad account by providing necessary business information and payment details. Basic knowledge of Facebook advertising policies and tools is helpful for managing campaigns effectively.

How much does a Facebook Ad Manager make?

The average salary for a Facebook Ad Manager ranges from $50,000 to $85,000 per year, depending on experience, location, and the size of the company. Entry-level roles may start around $40,000, while experienced managers or those working in high-cost areas can earn over $100,000. Skills in analytics, copywriting, and platform tools can influence earning potential.

How to become a Facebook Ad Manager?

To become a Facebook Ad Manager, you should gain experience in digital marketing and advertising, familiarize yourself with Facebook Ads Manager platform, and develop skills in targeting, budgeting, and analytics. Earning certifications such as Facebook Blueprint can enhance your credentials and job prospects in this role.

What cities in Alabama are hiring for Facebook Ad Manager jobs?

Cities in Alabama with the most Facebook Ad Manager job openings:

Facebook Ad Manager jobs near you
Infographic showing various Facebook Ad Manager job openings in Alabama as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $50,714 per year, or $24.4 per hour.

Digital Marketing Mgr

OWA

Foley, AL

Full-time

Re-posted 15 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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