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External Relations Manager Jobs in Florida (NOW HIRING)

You'll also engage with eMed's PR agency partners and other external partners, including ... Ability to manage multiple priorities in a fast-paced environment. * Comfortable working on-site ...

Uphold consistent corporate messaging across internal and external channels, including events ... Successfully managed media relations and crafted messaging for complex, technical, or classified ...

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External Relations Manager information

See Florida salary details

$26.9K

$91.9K

$103.5K

How much do external relations manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for external relations manager in Florida is $91,896.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,100.00 and $103,100.00 per year, depending on experience, location, and employer.

How does an External Relations Manager typically collaborate with internal teams to ensure consistent messaging and relationship-building?

An External Relations Manager works closely with various internal departments such as marketing, communications, and leadership to align messaging and strategy. Regular meetings and updates are common to ensure that all external communications reflect the organization's goals and values. The role often involves gathering insights from internal stakeholders, relaying feedback from external partners, and facilitating cross-departmental projects. This collaborative approach helps build unified relationships with external audiences and strengthens the organization's public image.

What are the key skills and qualifications needed to thrive as an External Relations Manager, and why are they important?

To thrive as an External Relations Manager, you need expertise in public relations, stakeholder engagement, and communication strategy, often supported by a degree in communications, public relations, or a related field. Familiarity with CRM systems, media monitoring tools, and event management software is typically required. Outstanding interpersonal skills, strategic thinking, and adaptability set exceptional candidates apart in this role. These skills are important because they enable effective relationship-building, brand management, and alignment of organizational goals with external partners.

What does an External Relations Manager do?

An External Relations Manager is responsible for building and maintaining positive relationships between an organization and its external stakeholders, such as government agencies, media, partners, and the public. Their main duties include developing communication strategies, representing the organization at events, managing public relations campaigns, and handling crisis communication. They work to enhance the organization's reputation and ensure effective communication with external audiences.
What are the most commonly searched types of External Relations jobs in Florida? The most popular types of External Relations jobs in Florida are:
What are popular job titles related to External Relations Manager jobs in Florida? For External Relations Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching External Relations Manager jobs in Florida look for? The top searched job categories for External Relations Manager jobs in Florida are:
What cities in Florida are hiring for External Relations Manager jobs? Cities in Florida with the most External Relations Manager job openings:
Infographic showing various External Relations Manager job openings in Florida as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $91,896 per year, or $44.2 per hour.
Public Relations Manager

Public Relations Manager

Full Sail University

Winter Park, FL • On-site

Full-time

Posted 12 days ago


Full Sail University rating

6.5

Company rating: 6.5 out of 10

Based on 35 frontline employees who took The Breakroom Quiz

507th of 611 rated colleges and universities


Job description

If you're looking for the chance to learn, grow, and make a contribution to the community, look at employment opportunities with Full Sail University. You'll find your choice of career opportunities, great benefits, an environment that welcomes and values creativity, and a work experience that is both challenging and rewarding!
The Public Relations Manager will work to develop strategic communication efforts that enhance the reputation, visibility, and credibility of Full Sail University. This role is responsible for developing and executing comprehensive public relations strategies, managing media relationships, with a key focus on producing high-quality written content that supports institutional goals. The Public Relations Manager is a strong storyteller, skilled writer, strategic thinker, and a proactive relationship-builder with experience in higher education or mission-driven organizations. Must have a proven ability to manage the development, implementation, and execution of successful public relations strategy and campaigns.
***Positions are located on and worked from campus in Winter Park, Florida.***
Essential Duties and Responsibilities:
Strategic Communications & Media Relations
  • Develop and implement public relations strategies that align with institutional priorities and brand positioning
  • Serve as one of the primary media contacts for the institution, building and maintaining strong relationships with local, regional, and national media outlets
  • Manage media requests in a timely and professional manner
  • Pitch stories, respond to media inquiries, and coordinate interviews with faculty, staff, alumni, and leadership
  • Proven track record of ability to garner press/media coverage
  • Support crisis communications in coordination with director & senior leadership as needed
  • Manage and organize large scale events including ribbon cuttings, grand openings, degree program launches, etc.
  • Oversee measurement of PR impact through regular reporting

Writing & Content Development
  • Demonstrate ability to create strong written content for advertorials, op-eds, byline articles, and keynote presentations
  • Demonstrate ability to draft, edit, and distribute compelling and newsworthy press releases, media advisories, talking points, and statements
  • Ensure messaging is accurate, compelling, and aligned with institutional voice and standards
  • Collaborate with internal stakeholders to identify newsworthy stories and achievements
  • Maintain editorial standards and ensure consistency across all external communications
  • Collaborate with partners on strategic joint announcements, case studies, white papers etc.

Advertising & Budget Management
  • Plan, execute, and manage paid advertising buys across print, digital, broadcast, and other media channels
  • Manage the public relations advertising budget, including vendor negotiations and performance tracking
  • Monitor campaign effectiveness and adjust strategies to maximize reach and return on investment

Awards, Rankings & Reputation Building
  • A primary function of this role is the overall management of strategic rankings, awards and accolades efforts on behalf of the university including seeking out new/relevant awards/rankings opportunities, managing completion of surveys/submissions, tracking results and amplifying positive results to internal and external stakeholders and audiences.
  • Identify, pursue, and manage submissions for institutional awards, rankings, and accolades
  • Manage and execute the gathering of data, narratives, and supporting materials to strengthen award applications
  • Track and report earned recognition and leverage them in external communications

Collaboration & Leadership
  • Partner with marketing, internal teams including but not limited to Full Sail's creative agency and academic departments to support institutional initiatives
  • Collaborate with Full Sail's Partners to execute strategic communications initiatives
  • Manage external vendors as needed
  • Stay current on higher education trends, media landscapes, and best practices in public relations

Other Responsibilities:
  • Adheres to the policies and procedures of Full Sail University
  • Maintains strict confidentiality of company and personnel information
  • Demonstrates a strong commitment to the mission and values of the organization
  • Adheres to company attendance standards
  • Performs other duties as assigned

Supervisory Responsibilities: No
Competencies:
  • Exceptional oral and written communication skills
  • Strategic thinking and sound judgment
  • Strong organizational and project management skills
  • Proven ability to prioritize tasks and manage time effectively with ability to manage multiple priorities under deadlines
  • Professional presence and discretion when working with senior leadership and media
  • Collaborative, proactive, and detail-oriented approach
  • Exceptional writing, editing, and proofreading skills with a demonstrated ability to tailor messaging to diverse audiences
  • Familiarity with higher education governance, culture, and academic environments
  • Self-starter
  • Possess a deep understanding of public relations, digital reputation management, and project/campaign management skills

Education and/or Experience:
  • Minimum of a Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field
  • Minimum of 5 to 7 years of progressively responsible experience in public relations, or corporate communications, preferably in higher education or a complex organization
  • Proven experience with media relations, press release distribution, and advertising buys
  • Experience managing budgets and measuring campaign effectiveness
  • Experience working with rankings organizations, award programs, or accolades-related communications

Certificates, Licenses, Registrations: n/a
Computer/Equipment Skills:
  • Proficient in Microsoft 356 (Word, Outlook, OneDrive, Excel) Keynote, Zoom
  • Exceptional working knowledge of a variety of public relations / project management programs: (ex. CisionOne, PR Newswire, Monday, Workfront, etc.)
  • Working knowledge of a variety of AI Platforms

Environmental Factors/Physical Demands:
Work is performed in an office environment. While performing the duties of this job, the employee is regularly required to have the ability to maintain active customer and employee communication; access, input and retrieve information from the computer system; enter alphanumeric data into a computerized system often while listening on the telephone. (May be subject to bending, reaching, kneeling, stooping and lifting up to thirty (30) pounds.) Ability to work nights and weekends as needed.
Full Sail is an Equal Opportunity Employer.

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