Experimental Behavior Analysis Jobs in Madison, WI

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

As a Director, Product Analytics - iGaming, you’ll lead the strategy and execution behind how we measure, optimize, and evolve the online casino experience across our iGaming portfolio. You’ll partner closely with Product, Marketing, Operations, and Finance teams to uncover insights that shape product innovation, customer engagement, and long-term growth. From defining success metrics to building scalable experimentation frameworks, you’ll influence how we deliver high-impact experiences across multiple brands, platforms, and customer segments. You’ll also guide and grow a high-performing analytics team while helping drive the future of product decision-making through data.

• Lead and develop a growing team of Analysts and Analytics Managers while fostering a culture of curiosity, accountability, and high-impact execution.




• Define and evolve the product analytics strategy across the iGaming portfolio, with a focus on player engagement, monetization, retention, and customer lifetime value.




• Partner with Product, Engineering and game development teams to identify high-leverage opportunities, prioritize investments, and influence roadmap decisions through data.




• Build scalable frameworks, dashboards, and analytical models that improve decision-making across product experiences and customer journeys.




• Drive experimentation strategy by identifying key assumptions, developing testing methodologies, and evaluating performance to optimize customer outcomes.




• Translate complex behavioral and product data into actionable insights and compelling narratives for senior leadership and cross-functional stakeholders.




• Establish and operationalize key performance indicators to measure the success of new features, promotions, and product enhancements across the iGaming ecosystem.




• Align customer value insights with financial forecasts, marketing strategy, and long-term business planning to support sustainable growth.

• At least 8 years of analytics experience, preferably within a B2C technology, e-commerce, gaming, financial services, or consumer product environment.




• At least 4 years of direct management experience leading high-performing analytics teams, with a strong passion for mentorship and team development.




• Expertise in product analytics, experimentation, customer behavior analysis, and performance measurement across digital products or platforms.




• Experience building scalable analytical frameworks, self-service reporting tools, and data-driven processes that influence strategic business decisions.




• Strong proficiency with SQL, Snowflake, Python, R, and data visualization platforms such as Tableau or Looker.




• Deep understanding of statistics, hypothesis testing, experimentation design, and predictive modeling techniques.




• Exceptional communication and storytelling skills, with the ability to simplify complex analytical concepts for technical and non-technical audiences.




• Proven ability to navigate ambiguity, balance competing priorities, and drive impact in a fast-paced, highly collaborative environment.




• Prior experience in gaming, online casino, or entertainment products is a plus but not required.

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 173,000.00 USD - 216,300.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.