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Equestrian Brand Jobs (NOW HIRING)

Ariat

Ariat Brand Shop - Scottsdale, AZ

Scottsdale, AZ · On-site

$14.85 - $17.50/hr

Equestrian/riding experience a plus - Western or English * High School graduate or equivalent ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop - Denver, CO

Denver, CO · On-site

$19 - $22/hr

Equestrian/riding experience a plus - Western or English * High School graduate or equivalent ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop - Gretna, NE

Gretna, NE · On-site

$15 - $17/hr

Equestrian/riding experience a plus - Western or English * High School graduate or equivalent ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

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Equestrian Brand information

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$32K

$95.9K

$123K

How much do equestrian brand jobs pay per year?

As of Jul 4, 2026, the average yearly pay for equestrian brand in the United States is $95,934.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $112,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced when working for an equestrian brand, and how can I prepare for them?

Working for an equestrian brand often involves balancing deep industry knowledge with an understanding of the unique needs of riders, trainers, and horse owners. Common challenges include staying current with equestrian trends, understanding technical product specifications, and effectively communicating with a passionate, knowledgeable customer base. To prepare for these challenges, familiarize yourself with equestrian culture, attend industry events, and build strong communication skills. Demonstrating a genuine interest in the equestrian world and being adaptable to the seasonal nature of the industry can help you thrive in this role.

What is an equestrian brand?

An equestrian brand is a company or label that specializes in designing, producing, and selling products related to horse riding and equestrian activities. These brands may offer a range of items such as riding apparel, tack, saddles, boots, helmets, and horse care products. Many equestrian brands cater to different riding disciplines, such as dressage, show jumping, or western riding, and often focus on quality, safety, and style. Equestrian brands can be found worldwide and are essential for riders seeking specialized equipment and clothing tailored for horse-related sports.

What is the difference between Equestrian Brand vs Equestrian Retail Associate?

AspectEquestrian BrandEquestrian Retail Associate
CredentialsExperience in branding, marketing, or product development; sometimes fashion or equestrian certificationsCustomer service skills, retail experience, knowledge of equestrian products
Work EnvironmentOffice or studio setting focused on brand management, design, and marketingRetail store environment, interacting directly with customers
Employer & Industry UsageEquestrian apparel, equipment companies, and lifestyle brandsEquestrian retail stores, tack shops, and sporting goods outlets

While both roles are involved in the equestrian industry, an Equestrian Brand focuses on developing and promoting the brand's identity, products, and marketing strategies. In contrast, an Equestrian Retail Associate primarily interacts with customers, selling products and providing product knowledge in a retail setting.

What are the key skills and qualifications needed to thrive as an Equestrian Brand Manager, and why are they important?

To excel as an Equestrian Brand Manager, you need a solid understanding of marketing, brand development, and the equestrian industry, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, e-commerce systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and relationship-building skills help in engaging customers and forging partnerships. These abilities are crucial for building brand recognition, driving sales, and maintaining a loyal customer base in a competitive market.
More about Equestrian Brand jobs
What cities are hiring for Equestrian Brand jobs? Cities with the most Equestrian Brand job openings:
What states have the most Equestrian Brand jobs? States with the most job openings for Equestrian Brand jobs include:
What job categories do people searching Equestrian Brand jobs look for? The top searched job categories for Equestrian Brand jobs are:
Equestrian Brand jobs near you
Infographic showing various Equestrian Brand job openings in the United States as of June 2026, with employment types broken down into 86% Full Time, 3% Part Time, 3% Temporary, 5% Contract, and 3% Summer. Highlights an 92% In-person, and 8% Remote job distribution, with an average salary of $95,934 per year, or $46.1 per hour.

Director of Marketing & Brand Strategy

World Equestrian Center

Ocala, FL • On-site

Full-time

Posted 11 days ago

Job description

The Director of Marketing & Brand Strategy develops, leads, and inspires through scalable strategies and innovation plans for World Equestrian Center, World Equestrian Center subsectors (i.e., hospitality, equine, retail, etc.), and its team members. Works to ensure that all strategies maintain brand foundations of Quality, Class, and Distinction, and legacy as the premier equestrian facility in the World, while working towards the future evolution of the brand(s).
Through all efforts, the Director of Marketing & Brand Strategy focuses on critical thinking and creative problem-solving to drive market distinction, product differentiation, revenue growth (new and existing locations), brand and concept development, storytelling, and team member engagement.
Primary Responsibilities:
  • Develop and execute comprehensive marketing plans and strategies to drive brand awareness, customer acquisition and retention, and revenue growth across equestrian and hospitality business lines.
  • Lead integrated marketing campaigns across digital, social, PR, events, and traditional channels to support equestrian programming, competitions, and hospitality offerings.
  • Define audience segmentation, brand positioning, and messaging to elevate the World Equestrian Center as a premier equestrian and destination experience.
  • Oversee marketing for equine events and industry sponsorships and partnerships, alongside hospitality initiatives including lodging, dining, and guest experiences.
  • Collaborate cross-functionally with operations, sales, events, executive leadership, Ownership, and Board of Directors to align marketing with business objectives, company's vision and mission, furnish insider insights, strategies, and provide guidance to steer company endeavors.
  • Leverage data, analytics, and market research to drive decision-making, brand relevancy, and guest engagement, optimize performance, and identify growth opportunities.
  • Ensure brand consistency and ongoing evolution across all business units, including equine, hospitality, retail, and affiliated properties.
  • Identify new platforms to grow World Equestrian Center's internal and external storytelling to reach new audiences.
  • Develop and manage strategic marketing plan, marketing and media budgets, and performance metrics.
  • Monitor current forecast and future financial/business performance and are actively involved in analyzing and implementing required changes.
  • Consistently performs competitive analysis of other National and International properties and shows, seeking ways to maintain or improve our competitive edge across markets.
  • Participate in the hotel orientation program to discuss hotel and corporate philosophy; ensure senior management support of the program.
  • Eliminate barriers to communication and alignment between both internal and external teams and businesses.
  • Create compelling content and messaging that effectively communicate the value proposition of our products and services to the target audience
  • Develop strong integration strategies for content messaging and media applications to deliver best-in-class messaging.
  • Drive digital marketing initiatives, including website optimization, SEO/SEM, email marketing, social media, and marketing automation, to enhance customer engagement and lead generation.
  • Champion customer-centricity and ensure seamless customer experience across all marketing touchpoints, from initial brand awareness to post-purchase engagement.
  • Lead and develop a high-performing marketing team, fostering innovation, collaboration, and accountability. Provide strategic guidance, mentorship, and professional development opportunities to team members, promoting their growth and success. Conduct regular (weekly) meetings to ensure proper workflows, load distribution, and prioritization of initiatives and projects.
  • Build and maintain relationships with media, community partners, governmental agencies, and industry stakeholders.
  • Manage, approve, and facilitate all third-party media requests and releases.
  • Identify opportunities for cross-brand promotion within the Roberts family of companies, specifically WEC, WEC Wilmington, Royal Shell, Golden Ocala, Roberts Design/Equestrian Luxury Homes, R+L Global, and other Roberts lodging properties. Conduct regular meetings with stakeholders to develop and deliver initiatives and future events.
  • Work with and support Sponsorship Sales to monitor performance, deliverables, and financial impacts of each agreement.
  • Function as Subject Matter Expert for Guest Satisfaction Data (Medallia, Google, TripAdvisor, OpenTable, etc.) to drive analytics and work with operations leaders on developing strategies to improve guest experience and drive positive brand sentiment.

This job description in no way states or implies that these are the only duties to be performed by the associate occupying this position. Associates will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.
Qualifications, Education, Experience, Skills, and Abilities:
  • Bachelor's degree in Marketing, Business, Hospitality, or related field
  • 10+ years of marketing, brand strategy, and communications experience, preferably in equine, hospitality, destination, and/or luxury sectors.
  • Knowledge of the luxury travel sector, including hospitality
  • A preference will be given to candidates with work experience in Sports, Destinations, and/or Equine.
  • Proven success leading integrated marketing strategies for multi-faceted and/or complex, global brands
  • Experience managing agencies, media strategy, and marketing budgets.
  • Recognized for excellent managerial and organizational skills and have demonstrated proven leadership and a track record of mentoring and developing talent.
  • Strong interpersonal skills and the ability to work effectively at all levels of the organization and in a multicultural environment.
  • Candidate will be balanced in experience and personality, providing both creative direction and detailed performance analysis.
  • Strong analytical, strategic thinking, and leadership skills
  • Proficient in Microsoft Word, Excel, Outlook, and PowerPoint
  • Equine industry knowledge or experience strongly preferred.
  • Valid driver's license required; ability to travel as needed.
  • Position is based on property in Ocala, Florida.

The World Equestrian Center is managed by Columbus Hospitality Management, a company committed to providing quality service and memorable guest experiences in a positive, welcoming work environment and to offering development opportunities.
We are proud to be a Drug-Free Workplace/EOE. All applicants will be required to submit a background check prior to employment.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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