Entry Level Consumer Behavior Analyst Jobs in Worcester, MA

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
Work Period: September 2026 to December 2026
Location & Schedule: This is a full-time, 40-hour-per-week position with a minimum of 3 per week onsite in Needham, MA with the remaining days worked remotely. There is no relocation or housing assistance for this position.
Join the SharkNinja Early Edge Experience: Built for early career talent. Geared toward impact. Driven by speed. Whether you're in a co-op or internship, our early talent program is designed to provide valuable exposure to the industry and a fast-paced professional environment. You'll dive into meaningful projects and tasks that sharpen your skills and deepen your knowledge. Along the way, you'll benefit from professional development opportunities, community events, and connections that make your experience well-rounded and enriching. Your time with us will culminate in an opportunity to showcase your contributions and learnings to SharkNinja leaders because this is a program for those ready to shape what's next - fast.
This role: As a key member of the Shark Brand Marketing team, you will support products across beauty and home categories by contributing to creative, social-first marketing initiatives and supporting product launches that build brand awareness and consumer engagement. You will gain hands-on experience in campaign planning, influencer and creator engagement, sampling strategy, event support, and sales enablement while collaborating closely with cross-functional teams to execute insight-driven, culturally relevant programs. This fast-paced, collaborative role is ideal for someone eager to learn, passionate about consumer behavior and marketing, and excited to contribute to a globally recognized brand.
Here are some of the EXCITING things you'll get to do:

• Coordinate consumer research activities to gather actionable insights for product development and marketing
• Review and provide feedback on marketing collateral across retailer, web, and social platforms to ensure brand alignment
• Create and update packaging, instruction manuals, and quick start guides, collaborating cross-functionally for approvals
• Analyze the competitive landscape and support the development of strategic marketing plans
• Manage product samples for photoshoots, PR initiatives, and media events to support key marketing moments
• Prepare for and participate in team meetings and executive reviews, contributing to cross-functional alignment
• Maintain and update category databases such as NPD to support data-driven decision making
• Support the day-to-day management of external agencies, ensuring timely and effective deliverables
• Brainstorm and pitch creative ideas that push boundaries and enhance campaign effectiveness
• Contribute to various team responsibilities and special projects as assigned
• Learn and apply SharkNinja's unique corporate processes and internal systems to support your day-to-day work
• Explore and analyze digital-first marketing campaigns and activations, including trends across categories such as indoor cooking and beverages
• Demonstrate understanding of our business by analyzing SKU assortments and identifying growth opportunities
• Investigate and evaluate white space opportunities and competitor products to inform innovation strategy

ATTRIBUTES & SKILLS:

• Education: Must be currently enrolled in an associate's, bachelor's, master's, or doctorate program, or have graduated within the past year
• Must be able to work a full-time, 40-hour-per-week schedule with a minimum of 3 days per week onsite in Needham, MA
• Prior internship or professional experience on a Brand Marketing or Brand Management team is strongly preferred
• Embraces change, collaborates well, has an open mind and passion to learn
• Thrives in a fast-paced environment
• Ability to prioritize tasks across multiple teams and programs
• Excellent communication (oral and written) skills
• Keen attention to detail and organization
• Analytical mindset and adeptness in problem-solving
• Curious, creative and flexible with demonstrated ability to work in a fast-paced environment
• Motivation to work independently and as part of a team
• Proficient in Microsoft Office (Excel, PowerPoint, Word)
• Embodies SharkNinja's success drivers:
  • Rarely Satisfied - Adopt a "no delays" mentality in delivering against market needs/timing
  • Progress over Perfection - Make quick, daily progress and continuously adapts to achieve results rather than requiring perfect planning
  • Details Make the Difference - Can coordinate timelines & deliverables to ensure accuracy and consistency across all consumer-facing materials
  • Winning is a Team Sport - Ability to develop strong cross-functional relationships
  • Communicate for Impact - Strong communication skills - ability to deliver effective presentations to all levels of management

Please note that, due to the high volume of applications for early talent roles, response times may vary depending on the specific role and timeline. Our team appreciates your patience!
Salary and Other Compensation: The hourly salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, health savings account (HSA) with company contribution, sick time, company holidays, employee product discount, product testing opportunities, referral bonuses, and more.
Hourly Pay Range
$26-$35 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com